In this role, I oversee all aspects of creative development, ensuring alignment with brand objectives and market trends. From conceptualizing innovative campaigns to refining brand identities, we drive the creative process forward.The core of this agency revolves around 'constructing ethical narratives'. which essentially means portraying a brand image that stems from a mindful thought process. 'It's just the way it happens' is not a term we use in this space. Key Responsibilities:- Strategic Leadership: Spearheading the development and execution of creative strategies that resonate with target audiences and support business objectives.- Brand Development: Collaborating with cross-functional teams to define and evolve brand identities, ensuring consistency and authenticity across all touchpoints.- Campaign Management: Conceptualizing and directing integrated marketing campaigns.- Team Collaboration: Inspiring and mentoring a talented team of designers, copywriters, and marketers to deliver high-quality, impactful work.- Client Engagement: Partnering with clients to understand their goals and translate them into compelling creative solutions.

Started as a natural and homemade soap making venture, soaprecious is all about clean skincare and body care items. Made from the cleanest ingredients, in small batches and at home, this is an attempt to give people who are looking for non-toxic alternatives.It is no secret that everything we use is laced with chemicals and hammered in our minds through aggressive marketing tactics. This space will be free from it all.We make simple things made from the goodness of nature and time. We won't play on your insecurities nor sell you archaic beauty concepts. Everything is made by hand and lots of love.Current product line includes cold processed soaps, lip balms and body butters.

CIRCLE Women Association is a tech non-profit operating in Pakistan. It focuses on digital literacy, financial inclusion and entrepreneurship for women from low-income households. CIRCLE's mission is aligned with SDGs 1, 5, 8 and 17. As a Communications Consultant, me and my team's focus is on implementing the 8 point annual strategic focus. The progress of first 3 months include:1. Revamping CIRCLE's visual branding (Logo, vision, mission, core values, branding guidelines).2. Designing and launching its official website.3. Increasing employee engagement, ownership and recognition on digital platforms.4. Increasing donor recognition and contribution on digital platforms.5. Effectively communicating CIRCLE's high impact work via written content, building mindful visuals through design, photo and video, creating a branding and social media strategy, and facilitating core team functions.6. Facilitating CIRCLE's youth internship program where design, marketing, media, business and psychology students are matched with low-income women entrepreneurs to boost their small ventures.7. Building meaningful corporate partnerships and increasing visibility on partner events to boost CIRCLE's mission.8. Facilitating and implementing pre-event hype, on-ground execution and post-event reporting for milestone events like graduation ceremonies for participants.9. Establishing CIRCLE as an authority in the area of digital literacy, financial inclusion and entrepreneurship through producing research backed content. 10. Strategizing and executing 360 communication strategies for CIRCLE's flagship projects: Digital Literacy Program, Digital Acceleration Program, She Loves Tech, Elevate Growing Women Leaders and TechKaro. 11. Maintaining the design and print portfolio for CIRCLE's official merchandise, outreach support kits, partner recognition kits and executive giveaways. 12. Collecting, writing and disseminating participant success stories through multiple channels.

SehatNama is a hassle-free prescription management service which offers great value to patients and doctors. The differentiating factor here is that data entry is completely our responsibility. For doctors, SehatNama offers customisable dashboards with data insights which will allow them to make better business and patient-centric decisions. For patients, SehatNama is the only service in the country which offers to digitse your entire medical history without expecting you to enter any data. I am responsible for customer acquisition, customer experience and product development based on market requirement. Our aim is to offer highly customised healthcare solutions for doctors and patients alike and help people understand their health requirement better.

Managed the Executive Health Checkup product. Grew product sales from zero in 5 months through an on-ground push, outdoor visibility and digital campaigning.Oversaw strategy, outreach and visibility for Healthcare verticals which include Medical Centers, Radiology, Vaccination Centers, Pharmacy, Home sampling Services, Homecare Department and Lab Testing services.Led the COVID Vaccination project in terms of branding, digital strategy, outreach and visibility.Positioned Chughtai Vaccination services as a premium product in the market. Made the campaign inclusive for the deaf community by partnering with ConnectHear for the awareness campaign.Oversaw regional management and demands from 13 regions across Pakistan. This includes supporting on-ground health campaigns through a digital push, print collateral. I help the Regional Managers form a real picture of how much impact their campaigns are creating in sales.Content creation and conceptualization of running online and offline campaigns throughout the year for all verticals. This can include written content, design direction, photography, videography and website creation.Independent projects overseen, conceptualized and executed include vehicle branding and internal building branding.Launched two independent projects (CADx and Nur Nursing Home), which includes making their brand identity, digital presence and content creation.Hosted bi-weekly live sessions with healthcare practitioners on the Chughtai Lab Facebook page for awareness and community engagement.Special Taskforce for rebranding and uplifting the online and offline presence for Central Park Teaching Hospital, Lahore.

Assist Director Marketing in setting annual communication objectivesEnsure implementation of communication strategyEnsure brand management guidelines are followed across all communication channels Oversee the publishing of communication material Reconstructed the Superior University website Lead the team that performed gap analysis across all business units of Superior and proposed a strategic and operational plan aligned with the central vision for 2022Responsible for the brand strategy for all annual events like The Superior Entrepreneurial Expo, Rectors' Conference and the International Week.

Assisted Mr. Nabeel Qadeer for the Entrepreneurship & Leadership course at BNU for the outgoing class of Business and Psychology.Assisted in designing the curriculum for the course. Assisted in designing and evaluating the final projects and presentations.Helped students put the art of reflection into practice. Monitored their personal growth during the semester. Researched on the behavioral patterns of students aged 21-24 and the impact they have taken from mass media in their teenage years. The purpose of the course was to help them find their effective selves through the tool of self-reflection.

Part of the team that launched the company in March 2019Video production for the digital marketing campaignOversaw sales and outreach for the first 2 monthsSet brand identity and communication standards for the company

Set the branding guidelines, oversaw messaging and consistencyMentored start-ups on their brand identity, marketing and team cultureOversaw events and floor operationsResponsible for the printing and marketing budget Oversaw content and design

Responsible for content and social media presenceResponsible for establishing a brand identity and setting brand guidelinesResponsible for the creation of the website (content and design)Lead a special project by the name of The MIX; which was a technology and culture festival in Punjab held in The AlHamra Cultural Complex

Trained 2 cohorts on the basics of branding, giving your startup an identity and team buildingTrained 2 cohorts on creative thinking and the importance of effective communication skills Monitored the progress of the startups on a weekly basisTrained them on developing unique customer experiences using the technique of design thinking

Worked on daily content for their social media outlets, update the website and the provincial list of the Public Information OfficersWorked on a nationwide campaign that educates the masses about the Right to Information (RTI) Act 2013Worked on a provincial campaign that educates the Government offices about the Right to Information (RTI) Act 2013Devised a media plan and laid out branding standards with the help of a graphic designerEngaged the print and electronic media which includes press meets, press releases and event updates

Worked on daily and weekly content for their partner websites on various topics circling around technology, travel and tourismWrote advertisements for the deals offered by their partner websites

Manage and update all the social media fronts of the paper (Website, Blog, Twitter, Facebook)Edit all international and national stories, cross-check sources and work on developing storiesIntroduced design templates for news announcements to increase readership and engagementIn-charge of multimedia stories

Worked directly under the Entertainment Editor and was solely responsible for the Infotainment section (B7) of the newspaperResponsibilities included finding and paraphrasing national and international stories along with suitable images for the layoutMade the page with the layout editor before it was sent for approval to the Managing Editor and then to the printing press

Managed two clients, worked on their brand image and brand designAssisted in a photoshoot for The Marina Golf Course and The National Bank of OmanDesigned packaging for a fragrance company

Assisted in editing the weekly ‘Thursday’ MagazineCovered the Mango Festival hosted by the Pakistan Ambassador and interviewed the Chinle Valley Singers, (Page 3 story)