• Responsible for creating and executing print and digital marketing objectives for three, of seven, product lines, including managing advertising, incorporating SEO content, handling social media accounts, developing print and digital marketing collateral, creating ad campaigns, developing e-mail campaigns, writing white papers for products.• Develop, organize, and implement tradeshow strategies. Attend tradeshows and conferences, hosting events and special promotions to drive traffic to the booth. Developed email campaigns, advertising, and social media posts to promote event. Support sales team, often attending in place of rep, through event set-up and tear-down.• Developed strategic marketing plan that was implemented company-wide as a template to develop strategies and tactics that support the company goal of doubling sales in the next two years. Subsequent plans have been developed for individual “A” products to ensure sales goals are met• Develop and maintain relations with authors and key industry influencers to promote products and increase brand and product awareness• Manage product public relations efforts, including developing and disseminating press releases, developing content for website, utilizing authors and other thought leaders to further promote products. • Developed microsite for health product line, available at www.g-w.com/health. Wrote content, collaborated with designer to ensure strong branding representation across related print and digital materials, worked with digital team to revise e-commerce webpage, selected imagery that best represents product and target market.

• Project manager for the development of all advertising, print, online, and web content. Provide suggested strategy on project at intake to determine best route for dissemination. Ensure that all projects meet strategic visions, deadlines and are within budget. . • Provide creative direction to graphic designers, videographers and photographers to ensure product meets brand standards and client needs. • Spearheaded all marketing related to recent name change including storefront design, rebranding, materials and messaging. Executed the rollout of a new ad campaign. • Support lead generation efforts, including content creation for ads, managing the inflow of lead generation requests, creating email and mail campaigns, and being the sole keeper of the latest ad campaign to ensure all creative, distribution, and campaigns are properly executed.• Develop and maintain all digital assets, including rights to use and distribution. Received Communicator Award our Adler School Viewbook, an online digital asset—a project which I managed from inception to completion including providing creative direction, providing content, editing, maintaining budget, and working with third party vendors.• Participate in strategy planning for the team and the organization. Currently developing a web strategy for FY ’15-20. • Writer and editor for all marketing and communications project including admissions email and mail campaigns, annual magazine and annual report, and social media. ed.• Webmaster for the website. Manage all website requests from content updates to maintenance requests using the content management system. Develope content that maximizes SEO and provides a holistic user experience.

• Primary staff writer and proofreader for quarterly magazine, as well as identifying and developing story ideas, angles, sources and creative adaptation for Web and online integration. Managing editorial schedule and assisting in creating of production schedule for magazine. • Spokeswoman for the university, handling all media relations responsibilities including crisis communications, media inquiries, pitching, press releases, distribution and scheduling. Identify and research stories, write, proofread and manage review and photography with others. Disseminate news to target media, post to University website and online outlets including social media platforms. • Develop and manage ongoing schedules, processes, writing and production for communication projects including for print and online dissemination. • Primary copywriter and proofreader for all publications and communications produced including catalogs, brochures, flyers, advertisements and other materials in accordance with AP style and identity and messaging standards.• Manage outside vendors and freelancers in areas of design and writing. This includes selecting free-lance writers and designers to complete projects, as well as providing direction, scheduling and feedback.• Hire, supervise and evaluate editorial interns, while providing direction on projects and coordinating efforts with entire team.

• Primary staff writer for quarterly magazine distributed to alumni, faculty, students and community members containing news and feature articles• Primary copywriter and proofreader for all publications and communications produced including catalogs, brochures, flyers, advertisements and other materials in accordance with AP style and identity and messaging standards. • Write and pitch press releases distributed to local and national newspapers, radio and television stations to convey news about the university, faculty and students• Work with social media include Facebook, Twitter, Delicious, LinkedIn, MySpace, YouTube• Edit all marketing, media relations and advertising related projects, publications • Event co-chair for Relay for Life event in partnership with the American Cancer Society• Created and update style guide and boilerplate language to ensure consistency throughout all publications

Copywriter for a bimonthly electronic business-to-business newsletter distributed to more than 150,000 people worldwide in an effort to boost sales and increase awarenessConstructed and deployed weekly internal newsletter that provides key information and selling points to stakeholders and executivesCreated and implemented content for the 2007 “Year of a Million Dreams” website Assisted in the distribution of special delivery business-to-business emails to promote current offers and new productsAssisted in various projects for conferences, press events and tradeshowsPartnered with various levels of management, including executives