Sara Harding Email & Phone Number

Glen Arbor, Michigan, United States

Traverse City, Michigan, United States

I help dynamic and various organizations design, facilitate, and optimize operations. In addition, I help create strategic initiatives that lead to executing the organizations' tactics for growth and sustainability. My strengths and skillset help organizations achieve their mission through new strategies, building a happy and influential culture while focusing on creating healthy, sustainable, long-term change.

Traverse City, Michigan

Took charge of studio opening by recruiting and training the entire team, supervising build-out, and managing a successful launch campaign. Built a thriving, sustainable non-profit organization by setting KPIs and implementing analytics software to track performance and optimize decision-making. Instilled business discipline and created a results-focused, highly motivated team by setting clear goals, continually reviewing performance, and rewarding excellence. Outperformed industry norms for fitness studios. Since the pandemic in 2019, successfully transitioned to virtual offerings.

Traverse City, Michigan

Founded this event, secured license from TED, recruited advisory board and organized successful annual events every year since 2009, attracting 1,000+ attendees. Created highly successful sponsorship program to fund the event and devised innovative approach to finding the best speakers. Secured talented speakers, some of whose presentations have been viewed over 100,000 times on the TED YouTube channel.

World Magnetics manufactures a broad range of low and high pressure, vacuum, and differential switches and a leading producer of magnetic heads and magnetic sensors for high-end applications. Serving a worldwide client base, products are proudly made in the USA, designed and engineered from headquarters in beautiful Traverse City, MI.

Traverse City Michigan

Charged with growing a recently acquired media company while also continuing to lead Yen Yoga & Fitness and manage marketing and communications for FIM Group (see positions listed below). Lead 60+ employees and contractors located all over the world and manage all operations with full accountability for multimillion-dollar P&L. Develop and execute growth and efficiency strategies within fast-paced, high-pressure environment. ►Led business transformation and culture change to drive immediate revenue and profit gains.☑ Created positive, high-performance culture by instituting Catalytic Coaching Process and leveraging EOS Model to set clear goals, empower employees and establish accountability. ☑ Developed and executed a strategy to combat an industry-wide decline in print advertising sales and revitalize digital advertising; redesigned print and digital advertising models, recruited new team members, and leveraged technology to identify potential advertisers:- Stabilized print advertising revenues and grew special advertising section revenues by 30%.- Jump-started digital advertising sales, driving 25% growth in revenue.☑ Cut digital delivery costs 20% by instituting paywall and membership model; the new approach is projected to increase subscriptions and renewal rates. ☑ Optimized business through innovation drive that has resulted in numerous viable ideas. ☑ Cut costs 35% by identifying new vendors and negotiation of favorable agreements.

Developed and executed communication, PR and marketing strategies for FIM Group, The Utopia Funds, and other divisions. Also assumed responsibility for internal communications, culture development, employee training and company events. ☑ Drove major rebranding initiative to create consistency and build brand awareness.☑ Devised new marketing and communications strategy that improved new client acquisition 10% year-over-year and attained 95%+ client retention.☑ Devised and executed marketing and PR strategy for newly launched mutual fund division resulting in $20M in new assets in just 6 months.

Oklahoma City, Oklahoma Area

Joined this company following the acquisition of former employer and led the integration of sales and marketing into the new business. Drove development of marketing and communication initiatives for 10+ retail stores, 100+ agents and 20 business-to-business representatives while managing a $4M annual marketing budget.