Sarah Reid

Sarah Reid Email and Phone Number

Director of Business Development, Publishers and Platforms - Global @ Nielsen
San Diego, CA, US
Sarah Reid's Location
San Diego, California, United States, United States
About Sarah Reid

Strategic client partner with over 18 years of demonstrated success in sales, account management, advertising, and marketing. Skills:• Business development• Account planning and development• Relationship building• Consultative selling• Leadership• Client success• Client retention• Project management• Cross-org collaboration• Performance optimization• Key Performance Indicators• Quarterly Business Reviews• Storytelling• Proposals• Client education• Communication• Organization• Attention to detail• Problem solving• Data analytics• Cultivating C-level relationships• Digital marketing strategy• Digital advertising sales• Search engine marketing• Social media marketing• Programmatic advertising: display, streaming video, connected TV, streaming audio, native, & digital out-of-home• Brand awareness• Direct responseClient Experience:• Retail: Sephora, Foresight Sports, Le Tote, Trumaker• SaaS: New Relic, Zoom, Weebly, Wix• Auto: T2/T3 Ford, General Motors (Buick, Cadillac, Chevrolet & GMC), Honda, Hyundai, Kia, Mazda, Nissan, Stellantis (CDJR, Fiat & Maserati), Subaru, Toyota, VW, Audi, BMW, Jaguar, Lexus, Mercedes-Benz, Porsche, Volvo• Utility: Pacific Gas & Electric Company• CPG: Dairy Farmers of America (Cache Valley & La Vaquita)• Entertainment: 20th Century Studios, Searchlight Pictures, Universal Pictures, DreamWorks PicturesServices:• Strategy & Planning, CTV, Programmatic Media, Publisher-Direct, Paid Search, Paid Social, Data & Analytics

Sarah Reid's Current Company Details
Nielsen

Nielsen

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Director of Business Development, Publishers and Platforms - Global
San Diego, CA, US
Website:
nielsen.com
Employees:
29140
Sarah Reid Work Experience Details
  • Nielsen
    Director Of Business Development, Publishers And Platforms - Global
    Nielsen
    San Diego, Ca, Us
  • Nielsen
    Sales Director, West - Nielsen Marketing Cloud
    Nielsen Dec 2024 - Present
    New York, Ny, Us
  • The One Club For Creativity San Diego
    Head Of Communications
    The One Club For Creativity San Diego Jun 2024 - Present
    San Diego, Ca, Us
    • Lead a committee in ensuring all communication functions across platforms including newsletter and social channels align with The One Club for Creativity's overall programming, messaging, and outreach strategy• Develop and activate social media strategies that increase engagement and followers organically• Advocate for One Club San Diego in my circle of influence, spreading the word about events, resources, and membership• Drive sponsorships to support and generate revenue for One Club Awards San Diego and other events• Network and nurture relationships with other marketing associationsThe One Club for Creativity San Diego is a multi-disciplinary creative organization committed to advancing marketing, advertising, and communication and supporting and celebrating the creative community in San Diego.
  • The One Club For Creativity San Diego
    Board Member
    The One Club For Creativity San Diego Mar 2023 - Present
    San Diego, Ca, Us
  • Basis Technologies
    Agency Lead
    Basis Technologies Jun 2022 - Jun 2024
    Chicago, Illinois, Us
    • Consultative selling of digital media services across programmatic (audio, CTV, display, native, digital out-of-home), publisher-direct, retail media networks, search, and social as well as our media automation software and demand-side platform, Basis• Identified new business opportunities by cultivating strategic, senior-level agency relationships in the San Diego/Orange County/LA region• Developed and executed comprehensive sales strategies tailored to the specific needs of my clients and prospects• Worked collaboratively with cross-functional teams to create impactful client experiences• Conducted market research to stay ahead of emerging trends, serve as industry expert and thought leader in the digital marketing and AdTech space
  • Demand Local
    Executive Director Of Client Success
    Demand Local Jan 2021 - Jun 2022
    San Francisco, California, Us
    • Led a team in exceeding revenue goals and strategically growing accounts through upselling and cross-selling• Facilitated a reorganization of Account Management department, establishing best practices for relationship-building, client education, storytelling, digital adoption and growth, and performance that fostered long-term client partnership, success, and growth
  • Demand Local
    Director Of Business Development
    Demand Local Aug 2016 - Jan 2021
    San Francisco, California, Us
    • Collaborated with sales to win business development opportunities with agencies and brands• Increased revenue by 50% to $1.5M in one quarter• Pitched, developed, and executed omnichannel digital marketing plans, ensuring full budget delivery, KPI attainment, and positive ROI• Built and maintained close relationships with client stakeholders to stay apprised of business needs, deliver positive outcomes and ROI• Represented Demand Local at industry and networking events
  • Quantcast
    Account Executive
    Quantcast Aug 2015 - Jul 2016
    San Francisco, Ca, Us
    • Turned positive initial test campaigns with a Fortune 500 company into evergreen campaigns, creating one of the largest accounts in the org• Awarded 1st place for most new advertiser growth in Q4 2015, surpassing revenue goals to bring in over $1 Million• Closed $934K in Q1 2016 (110% of quota) and $800K in Q2 2016 with 50% smaller book post-reorg• Cultivated new partnerships, developed and executed sales strategy, performed presentations, created proposals, closed business, managed and scaled accounts and met in person to deepen relationships with clients• Won back lost business through consultative, problem-solving approach, by deeply understanding clients’ business and objectives, and by educating partners and showing value
  • Yelp.Com
    Elite Account Executive
    Yelp.Com May 2012 - Aug 2015
    San Francisco, Ca, Us
    • Closed over $500K/year from new SMB clients ranging from restaurant owners to medical doctors• Averaged 150% of quota during 3+ years at Yelp• Promoted 6 times in 3 years, acknowledged as top performer in the office repeatedly as a rookie and a vet• Drove the full sales cycle from prospecting new accounts through to negotiation and closing
  • The San Francisco Examiner
    Sales Project Manager
    The San Francisco Examiner Jan 2010 - Dec 2011
    San Francisco, California, Us
    • Maximized sales by developing high quality special pullout sections that provided distinctive and lasting advertising opportunities for The Examiner’s clients• Increased sales team output by assisting with account management and the crafting of integrated print, digital and promotional campaigns that delivered unique results• Developed new business by continuously generating leads, fielding and upselling inquiries
  • Allied Global Marketing
    Account Executive
    Allied Global Marketing Feb 2006 - Jul 2009
    Los Angeles, California, Us
    • Purchased print and online display advertising for movie studios in 600 markets across the US• Localized national directives by market based on demographics, distribution and box office grosses• Nurtured strong relationships with premium publishers• Promoted three times with excellent annual reviews
  • Dreamworks Skg
    Marketing Intern
    Dreamworks Skg May 2004 - Aug 2004
    Promoted new films in movie theatres using advance screenings, contests and giveaways to targeted audiences. Found relevant leads specific to the film release and converted them into promotion partners.

Sarah Reid Skills

Online Advertising Advertising Social Media Marketing Integrated Marketing Marketing Salesforce.com Sales Advertising Sales Crm Account Management Leadership Social Media Online Marketing Sales Operations Customer Service Management Digital Marketing Social Networking Digital Media Lead Generation Email Marketing Customer Relations New Business Development Cold Calling Business Development Marketing Strategy Customer Relationship Management Long Distance Running Relationship Building Strategy Facebook Search Engine Marketing Pay Per Click E Commerce Google Analytics Certified

Sarah Reid Education Details

  • Ramapo College Of New Jersey
    Ramapo College Of New Jersey
    Communications
  • Acalanes High School
    Acalanes High School
    High School Diploma

Frequently Asked Questions about Sarah Reid

What company does Sarah Reid work for?

Sarah Reid works for Nielsen

What is Sarah Reid's role at the current company?

Sarah Reid's current role is Director of Business Development, Publishers and Platforms - Global.

What is Sarah Reid's email address?

Sarah Reid's email address is sa****@****cal.com

What is Sarah Reid's direct phone number?

Sarah Reid's direct phone number is +192540*****

What schools did Sarah Reid attend?

Sarah Reid attended Ramapo College Of New Jersey, Acalanes High School.

What are some of Sarah Reid's interests?

Sarah Reid has interest in Fine Art, Health, Children, Education, Environment, Advertising, Fitness, Running, Human Rights, Civil Rights And Social Action.

What skills is Sarah Reid known for?

Sarah Reid has skills like Online Advertising, Advertising, Social Media Marketing, Integrated Marketing, Marketing, Salesforce.com, Sales, Advertising Sales, Crm, Account Management, Leadership, Social Media.

Who are Sarah Reid's colleagues?

Sarah Reid's colleagues are Yeonhee Jeong, Yusofi Yusofi, Halima Meddad, Wei Wei Yi, Jeffrey Pullan, Nurujjaman Mondal, Jett Miller.

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