Sara Watts

Sara Watts Email and Phone Number

Director of Product Management at Entrata @ Entrata
Sara Watts's Location
Salt Lake City, Utah, United States, United States
Sara Watts's Contact Details
About Sara Watts

I am passionate about applying innovative technology and data to create intuitive products. I have been fortunate to spend much of my career as a product champion in the public sector, collaborating with engineers to build SaaS software. Owning the product strategy and roadmap, I have been able to impact solutions – making life more convenient, efficient, and transparent for citizens and businesses. I am a self-driven, product operations and product strategy leader with extensive proficiency directing product teams to build cloud-based software. I have a strong background cultivating executive client relationships. I enjoy mentoring team members and building company culture to motivate teams to meet operational goals. I am confident in a fast pace and high expectation environment.Always on the lookout for a problem to solve, I cannot ignore the opportunity to fundamentality improve processes, user experiences, or client relationships for an impactful ROI. I analyze data (qualitative and quantitative) to improve customer experience and increase revenue. My passion for crafting product strategy has driven me to attain the following skills:- Cross Functional Team Leadership- Product Management (SaaS, Transaction, Subscription, T&M pricing models)- Product Marketing & Research- Process Improvement- Technical Project Management- Business Development/Sales Support- Financial Forecasting & Budgeting (P&L)- Contract Negotiation- Product Lifecycle & Strategy- Waterfall & Agile Methodologies and Implementation - Data Analysis- Platform/API Integration- Public Speaking

Sara Watts's Current Company Details
Entrata

Entrata

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Director of Product Management at Entrata
Sara Watts Work Experience Details
  • Entrata
    Director Of Product Management
    Entrata Mar 2022 - Present
    Lehi, Ut, Us
    Define and communicate clear product vision and strategy for a product portfolio in multifamily real estate industry. Lead, mature, and encourage team of Product Managers towards continuous improvement of business solutions and data driven decision making. Mentor team on agile sprint processes with a focus on consistent and effective execution. Collaborate with support, client success, marketing, and sales to ensure product awareness and delivery enablement.
  • Eccovia Solutions
    Head Of Product
    Eccovia Solutions Sep 2020 - Mar 2022
    Salt Lake City, Utah, Us
    Guided a change in product strategy from engineering led to product led development. Hired and developed a product management team. Introduced and defined a product development lifecycle, product roadmap, product documentation process, and a product training program. Collaborated with Head of Engineering, Marketing, and Business Development to deliver on the roadmap. Continually sought opportunities to expand market in behavioral health and healthcare analytics.
  • Nic Inc.
    General Manager Of Utah (Product Development Division)
    Nic Inc. Apr 2014 - Jan 2020
    Overland Park, Kansas, Us
    Led cross-functional team of 28 to build new and maintain online and mobile software for the state of Utah. Owned P&L. Created and implemented strategies to grow existing product lines, cultivate new business opportunities, strengthen client relationships, hire, develop, and retain employees. Consulted with C-level clients and stakeholders to sell digital platforms, implement programs, solve complex issues, diffuse conflict, and inspire confidence in strategic direction.- Optimized portfolio of SaaS, T&M, transactional, and subscription products resulting in over 24 million transactions and collection of $3 billion annually on Utah.gov.- Cultivated partner relationships and influenced public policy to deliver on a 10-year contract for state’s digital program; negotiated and won additional 10-year contract in 2019.- Grew recurring revenue by 57% annually over 5 years through marketing and sales initiatives.- Inspired staff to infuse innovation into requirements gathering, making Utah.gov the most award-winning state government program in the nation (https://utah.gov/awards).- Presented across the country on leveraging innovative technology to improve customer experience.
  • Nic Inc.
    Director Of Product Management And Marketing
    Nic Inc. Jun 2007 - Apr 2014
    Overland Park, Kansas, Us
    Managed and trained product managers, marketers, quality assurance and creative design employees. Governed product schedule, roadmap, backlog, priorities, scope, and resources for over 100 digital product offerings through market and customer insight. Created and managed marketing and communication plans and budgets.- Increased product usage by at least 15% year over year.- During oversight, Utah.gov and associated products won over 80 industry awards.- Created and implemented a true software development lifecycle, introducing a QA team, prototype integration, and agile and waterfall components focused on data driven efficiencies to improve new application delivery timeframe by 45%.- Implemented CRM and enterprise dashboard with customer feedback, product utilization metrics, and project timelines. - Women’s Tech Award Finalist in 2011 – sponsored by the Utah Women’s Tech Council.
  • Nic Inc.
    Senior Product Manager
    Nic Inc. May 2002 - Jun 2007
    Overland Park, Kansas, Us
    Directed design, build, and maintenance of online software. Gathered and utilized qualitative and quantitative data to reveal user pain points and define product requirements.- Maintained a portfolio of 20+ products.- Increased product usage by an average of 25% and increased product line revenue by 30%.- Developed “On the Spot,” point of sale option for vehicle registration, growing online adoption to highest in U.S.
  • Bluestep
    Client Operations Manager
    Bluestep 1999 - 2002
    Farmington, Utah, Us
    Managed client service operations for an enterprise web collaboration system. Created functional specifications for the product and followed requirements through the product life cycle. Assisted in creation and support of direct mail, telemarketing, and industry magazine campaigns.- Implemented staff training and performance standards with 3 direct reports.- Designed innovative customer feedback mechanisms via IVR reporting, survey tools, and web tools.

Sara Watts Skills

Web Analytics Team Leadership Software Product Management Marketing Strategy Public Speaking Program Management E Commerce Product Management Project Management Marketing Web Project Management Online Advertising Social Media Marketing Online Marketing Marketing Communications Marketing Management Social Media Email Marketing Strategic Planning Product Development Saas Cross Functional Team Leadership Strategic Partnerships Crm Competitive Analysis Account Management Start Ups Lead Generation Product Marketing Management Leadership Process Improvement Strategy Team Building Vendor Management Business Process Improvement Software As A Service Customer Relationship Management

Sara Watts Education Details

  • Brigham Young University Marriott School Of Business
    Brigham Young University Marriott School Of Business
    Marketing And Operations
  • Brigham Young University
    Brigham Young University
    Pre-Medicine/Pre-Medical Studies

Frequently Asked Questions about Sara Watts

What company does Sara Watts work for?

Sara Watts works for Entrata

What is Sara Watts's role at the current company?

Sara Watts's current role is Director of Product Management at Entrata.

What is Sara Watts's email address?

Sara Watts's email address is is****@****ive.com

What is Sara Watts's direct phone number?

Sara Watts's direct phone number is +133061*****

What schools did Sara Watts attend?

Sara Watts attended Brigham Young University Marriott School Of Business, Brigham Young University.

What skills is Sara Watts known for?

Sara Watts has skills like Web Analytics, Team Leadership, Software Product Management, Marketing Strategy, Public Speaking, Program Management, E Commerce, Product Management, Project Management, Marketing, Web Project Management, Online Advertising.

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