I lead communications at SunPower, working to drive brand awareness, affinity and trust among consumers, investors, policy makers and employees. I am responsible for corporate communications, public relations, earned media, influencer marketing, organic social media, public affairs and internal communications.

Leads the Life Sciences practice at Mission North, serving industries including synthetic biology, biomaterials, agtech, and pharmaceuticals. Clients including Ginkgo Bioworks, Motif FoodWorks, Joyn Bio, Synthego, Antheia and Seed Health. Experience working with clients in retail, marketing, music and enterprise tech from early stage startups to public companies. Also leads the agency's data program, including survey development, analysis and report writing.

Plays a key role in media relations, social media, CSR and internal engagement activities on several accounts, including Heineken, Citibank, IAC (InterActiveCorp), QlikTech and Roche. Her work has generated placements in key publications for the clients and she has led initiatives to help clients better engage online, including organizing influencer roundtables, launching a corporate blog and implementing Facebook and Twitter activations. Sarah played a major role in leading Heineken USA through an internal rebranding, including leading a first-of-its-kind digital employee feedback initiative and managing collateral development. Sarah also co-leads MSL New York’s corporate social responsibility initiative, MSL Be:CAUSE, leading client interaction and managing junior level staffers to support a pro-bono account.

• Conducted media relations for top tier business, main stream technology and IT trade publications including pitching, writing press releases and staffing briefings• Assisted in global account management acting as liaison between client and PR teams in APAC and EMEA and managing global teams on media relations and reporting • Led marketing initiatives surrounding launch of Honeywell Initiative for Returning Engineers (HIRE), a first-of-its-kind program for on-ramping female engineers o Supervised execution of national survey, developed text for website and ads, built expert panel for visibility at major conference, vetted applicant questions via dedicated hotline, implemented social media tactics to reach target audience o Drove thousands of website hits, received hundreds of applicants, awarded honorable mention in PRSA New York’s Big Apple awards • Led U.S. media relations campaign around Microsoft’s Imagine Cup student developer competition, using traditional media tactics and social media engagement. Engaged tech, education and environment focused bloggers, drove thousands of YouTube hits, sparked hundreds of Twitter conversations and maintained contact with participants via social networks such as Facebook and LinkedIn• Clients include Honeywell (energy, security, CSR), Microsoft Windows Embedded and hakia .

• Planned and executed major community development event• Managed TV media coverage of events including live shots and interviews • Developed inaugural issue of online company newsletter and managed distribution• Administered creation of promotional video including story boarding and managing video crew

• Designed extensive PR campaign for Hanes ComfortSoft products and presented to client• Participated in media relations including pitching and drafting bylined articles • Supported technology practice by creating coverage reports and conducting research• Clients included Microsoft Windows Embedded, MessageLabs and Capgemini

• Led planning and execution of three part speaker series for clients and partners• Participated in business to business media relations campaigns including pitching, managing editorial calendars and creating media lists • Conducted website comparison and analysis for Pierpont Communications website