At PoP! Communications Campaigns, I have been at the forefront of developing and executing high-impact marketing, branding, and public relations campaigns that generate new revenue streams and innovative product lines. My role involves:* Launching Bestseller Campaigns: Successfully orchestrated bestseller campaigns for authors featured in prestigious publications like The New York Times, The Wall Street Journal, USA TODAY, and on Amazon. These campaigns spanned across three continents and integrated new website developments, apps, and cutting-edge social media and influencer marketing strategies.
* Strategic Marketing and Branding: Expertly strategized and drove marketing and branding initiatives, tailoring each campaign to maximize impact and reach. My approach has always been to blend creativity with analytical insights to achieve outstanding results.
* Client Service and Collaboration: Provided top-tier marketing services for a diverse range of high-profile clients, including Lionsgate Entertainment, America Makes, SheWrites.com, Hearst Publishing, and GigaOm. My focus has been on building strong client relationships and delivering custom solutions that align with their unique needs and goals.
In this role, I have honed my skills in creating compelling narratives, leveraging the latest digital marketing tools, and leading diverse teams towards achieving our clients' objectives. PoP! Communications stands at the intersection of technology, creativity, and effective communication, continually pushing the boundaries of what's possible in the marketing and PR landscape.

In my role at the IRC’s Airbel Impact Lab, I worked to elevate the Behavioral Insights team's external presence and enhance the team's internal communications. My responsibilities included:* Design and Draft Communication Products: Developed a range of communications and knowledge management products aimed at effectively conveying complex concepts. This involved creating both visual and textual content that simplified and communicated the significance of behavioral insights in humanitarian efforts.
* Co-Lead the launch of the Behavioral Insights for Humanitarian (BI4H) Collaboratory. This initiative united leading researchers and practitioners from across four continents, fostering a community of practice uniquely tailored to humanitarian contexts.
* Strategic Communications for BI4H Collaboratory: Collaborated in creating and implementing a comprehensive communications strategy for the BI4H Collaboratory. This entailed designing materials to articulate its mission and focus on unique challenges in behavioral science applications in humanitarian settings – such as the need for rapid action, navigating complex environments, and understanding post-emergency psychology.

A seismic shift is occurring. Soon, products will join the social network, customers will make instead of buy, and data is going to tell the real story about your brand.We believe a new type of media has emerged, with new rules and unbounded potential. We call it Made Media.We’re a collection of marketers, makers and designers that can help your company navigate the connected world. Who is your Made Media Agency of Record? http://aot.co/

• Created and implemented Zimbabwe’s first trade fair for small to medium sized businesses. Obtained 35% funding for event from corporations/organizations ncluding Coca-Cola, Cargill, and the United Nations Development Program, and other international donors. • Provided consulting services on marketing & financial management to small and medium sized businesses. Co-managed marketing, public relations, and strategic partnerships.• Secured $3.0 million in funding for ongoing operations from multinational and local donors, including the U.S. Agency for International Development, the Danish International Development Agency, and the Reserve Bank of Zimbabwe.

• Marketed banking and investment services to bio-medical companies based in New York/ New England with co-responsibility for portfolio. • Participated and assisted in fee negotiations, corporate valuations, financial services advisory, and workout scenarios. • Researched and wrote country reviews and banking system summaries for finance committee review.