Sarah Baldwin Email & Phone Number

London, Gb

London, England, United Kingdom

World Vision, Good Faith Partnership, Depaul International, Action Against Hunger, Place2Be, CAFOD, UNESCO, Medair, World Heart Federation, Mercy Corps, World Stroke Organization, Duke of Edinburgh's Award, World Wide Web Foundation, Secret Cinema, Disasters Emergency Committee, Global Alliance for Tax Justice, International Papillomavirus Society, BB Partners, Charles Cannon.I run a full-service international PR and Communications Agency, offering consulting across PR, crisis and reputation, press office support, thought leadership, brand amplification, social media, website management and marketing. I also offer media, spokesperson and PR training.

London, United Kingdom

I offer freelance PR and marketing support for businesses and charities in the UK and internationally including: - Tree Shepherd - creating communications plans, media and social media for working with marginalised communities - Medair – managing crisis communications, liaising with senior management, creating co-ordinated communications strategies, and messaging across advocacy and fundraising, creating content across press, social media, and web, working with international press, media training CEO and SLT. - World Wide Web Foundation - 1,000 pieces of coverage including in-depth pieces in Guardian, Telegraph, BBC, all nationals and major internationals. -spokesperson and media relations training for senior managers to prepare for major radio, TV and print interviews - I recently trained the CEO of the Global Tax Justice Alliance, pitched for, secured and prepared him for a series of national and international interviews - group training on full complement of media and marketing skills (incl. offline marketing, media relations, PR metrics, working with journalists, reputation management) - strategic review of communications to raise awareness of projects and attract new clients - making projects newsworthy - identifying angles, proactively pitching to media and managing relationships with journalists - advising and offering practical guidance (e.g. statements, Q&As, press conferences) to mitigate risk and manage reputation - OpEd, press release and general copy-writing for web and print

Creating a global PR & Communications campaign for UNESCO for launch of a 10-year public-facing environmental campaign, due to launch in 2021. Contracted through Reelmedia.- Campaign design, messaging and media strategy for Western Europe, North America and across Global South- - Audience and stakeholder mapping across online and offline channels, stakeholder analysis across UN affiliates and UNESCO regional hubs

- Formulating strategy for voluntary organisation Herne Hill Welcomes Refugees- Heading up communications, leading a team of marketeers across digital, PR, offline marketing, media to promote work of HHWR, support fundraising and advocacy

Teddington

o Front-page media coverage across UK nationals and in-depth interviews on BBC Radio 4, BBC World News and Sky, launching report with Sir David Attenborough on ‘No Time to Waste’ on impact of plastic pollution on those in poorest communitieso 100+broadcast interviews, major pieces in Times, Telegraph, Guardian, Reuterso Broadcast interviews on Tearfund’s response, the impact of climate change and role of resilience post/during all major disasters Hurricane Matthew, Rohingya Crisis, East Africa Food Crisis, Ebola outbreak in DRCo Secured media partnerships with Guardian, Reuters and Premier Radio which secured DfID UK Aid Match funding, raising £10m for Central African Republic’s women’s sexual and gender-based violence programmeo Wrote statements and messaging on COP and key climate moments (withdrawal of US from Paris agreement, school climate strikes, new reports) which were featured on Reuters, AP, and BBCKey deliverables• Created Tearfund’s disasters and resilience strategic communications including leading on work packages around church and community mobilization and Tearfund’s thought leadership• Translated complex climate and humanitarian messaging into pithy web, media, and partnership content for use across all print and web material• Trained spokespeople from 40+ countries to deliver major interviews • Key member of Disasters Emergency Committee team on major appeals, leading Tearfund’s media response and co-ordinating with colleagues• Led trips with Guardian to Central African Republic, organised story-gathering in Ethiopia, Jordan, Lebanon, and Venezuela which attracted• Led Tearfund’s comms and media on sexual and gender-based violence, working with FCO on PSVI initiative• Co-organised events with MPs at House of Commons and House of Lords • Managed recruitment and employment of freelancers, photographers in UK and overseas to deliver Tearfund’s work, line managed media officers

London, United Kingdom

• Proactively promoting the work of the Mayor of London, chiefly concentrating on volunteering, regeneration, education and the environment to ensure extensive broadcast, print and online coverage• Strategically planning press campaigns and working with local news agencies and newsdesks to create cross-London positive coverage of the Mayor’s work• Liaising with policy teams and high-level stakeholders to ensure accuracy • Responding to emerging news stories and crises, and dealing with issues as part of the on-call team• Accompanying the Mayor and his deputies to events and organising press calls• Providing training to borough leads regarding press coverage, dealing with journalists, and helping them form press links in their local communities

London, United Kingdom

• Critically reviewed WPY’s communications to strategically develop the brand as the world’s most prestigious wildlife photography competition and exhibition • Managed PR for WPY across a network of 50 touring venues worldwide• Planned, implemented and evaluated an international campaign across marketing, PR and social media• Delivered WPY’s best-ever coverage, with over 500 articles and a global reach of over 870 million, including message-rich features across consumer and trade press, and national and international media, such as BBC World News• Interviewed live as Museum spokesperson on BBC Breakfast and BBC radio stations• Built strong relationships with the media and a number of WPY stakeholders, including scientific researchers, WPY partners, sponsors, photographers and judges • Responsible for the marketing of the WPY competition and building new audiences using social media • Managed WPY communications budget and press interns• Responded to daily reactive media enquiries as member of press team• Member of CIPR award-winning team for “Best Use of Media Relations

London, United Kingdom

Open Air Laboratories (OPAL) is a multi-partnered national project funded by the Big Lottery Fund, inspiring people across the country to get involved in nature through community and national activities. It is led by Imperial College London, with the Natural History Museum as a key partner.- Developed and managed the brand of the OPAL portfolio - Planned a communications strategy to manage media relations and marketing plans in the promotion of OPAL projects, such as national surveys - Produced all media and marketing materials in support of tactical activity at a national level - Responded to opportunities created by partners across the portfolio to build the OPAL brand - Worked with colleagues across the partnership in the launch of surveys and promotional opportunities- Handled reactive press media queries and worked with web editor to create inspiring web content- Planned and implemented internal communications strategy- Engaged with local voluntary sector and school groups, managing and organising events- Managed OPAL communications budget

London, United Kingdom

- Worked with project partners including Visit Britain, UKTI and the British Council to develop targeted public diplomacy campaigns- Responsible for public diplomacy opportunities surrounding London 2012 pre-Games training camps, in collaboration with the London Organizing Committee of the Olympic and Paralympic Games (LOCOG) - Created targeted, integrated campaigns for overseas public diplomacy projects, ensuring project presented value for money- Liaised with LOCOG in the roll-out and translation of the London 2012 toolkit (a set of branded logos and banners), brand management and licensing- Responsible for driving activity and energising the online hub - Created marketing packs of resources for use at post and wrote e-newsletter, sent to over 1000 internal and external stakeholders

Vienna, Austria

- Edited and produced a number of communications products, including content for the intranet site, and internal newsletter “Spectrum” - Part of project team to deliver three short PR films about the IAEA- Produced promotional posters and brochures using Adobe Photoshop, CorelDraw and MS Publisher - Organised workshops and events for international nuclear community, involving IAEA Member States, independent experts and senior internal stakeholders, for up to 200 delegates. - Coordinated with key stakeholders to deliver safeguards departmental technical display for 52nd and 53rd IAEA General Conference, including project management and procurement of graphical display- Alternate task officer responsible for the delivery of thirteen United Nations Member States research and development tasks - Researched, wrote and edited research materials to be distributed to Member States

Vienna, Austria

- Worked as a freelance English tutor, conductig private tutition in business and medical English, preparation for Cambridge Certificate- Proof-read and edited business and teaching materials and Masters theses for a range of clients, - Translated marketing, business and teaching texts from German to English

Bundesbildungsanstalt Fuer Kindergaretenpaedagogik 8, Lange Gasse, Vienna

-Taught English in secondary school for students aged 14-19, including British culture, literature and language-Trained new British Council Teaching Assistants- Accredited IELTS (International English Language Testing System) exam marker-Taught and worked with children aged 9-19 at English summer camps

Ma Hons, English

BA Hons, English with German, 2:1

Bachelor Of Arts (B.A.) Hons, English With German, 2:1

German Language And Literature

Received scholarship from the Deutsche Akademische Austausch Dienst (DAAD - German Academic Exchange Service) to attend international.

A- Levels In English, German, Biology, General Studies

Education record