Sarah Barber Email & Phone Number

Brighton, England, United Kingdom

Brighton, England, United Kingdom

Brighton, United Kingdom

In this role, I was responsible for developing an existing team of enablement-focused data analysts within our Professional Services division into an updated technical remit, delivering strategic consultancy and software configuration across the full portfolio of Brandwatch products, including APIs and software integrations. My remit included:- Directly managing eight client-facing software specialists across three functions: Technical Analyst, Technical Consultant and Integration… Show more In this role, I was responsible for developing an existing team of enablement-focused data analysts within our Professional Services division into an updated technical remit, delivering strategic consultancy and software configuration across the full portfolio of Brandwatch products, including APIs and software integrations. My remit included:- Directly managing eight client-facing software specialists across three functions: Technical Analyst, Technical Consultant and Integration Specialist- Guiding and implementing team vision, strategy, and processes for the technical services program, aligning with the most comparable team in North America where relevant- Building and tweaking playbooks to improve effectiveness and enhance customer experience, ensuring the team delivers best-in-class service to enterprise clients across all levels of maturity- Owning recruitment, role-related training, and performance management and talent development for the team- Managing team utilisation, resource availability, forecasting and capacity planning- Collaborating closely with project managers and managers of other service lines to ensure a frictionless customer experience- Managing to KPIs including team utilisation, customer satisfaction, and customer retention Show less

Brighton, United Kingdom

Following the merger of Brandwatch and Crimson Hexagon, I took on a temporary but critical assignment leading our global Migration Services team within our Professional Services division. We were responsible for supporting our customers and customer success teams throughout the process of upgrading their legacy analytics platform to Brandwatch Consumer Research (launched October 2019).My remit included:- Providing essential feedback to inform migration planning and technical… Show more Following the merger of Brandwatch and Crimson Hexagon, I took on a temporary but critical assignment leading our global Migration Services team within our Professional Services division. We were responsible for supporting our customers and customer success teams throughout the process of upgrading their legacy analytics platform to Brandwatch Consumer Research (launched October 2019).My remit included:- Providing essential feedback to inform migration planning and technical platform migration processes- Developing a robust migration service offering, with variations depending on client segment and platform of origin- Defining a process for ad-hoc support outside of standard service journeys (including implementing a support ticketing system)- Direct management, role-related training and enablement of six client-facing Migration Specialists- Direct management of the migration project management function, including resourcing and scheduling for all client migrations (both full-service and self-service)- Managing to KPIs including client retention, customer satisfaction, and target timeline/end date- Defining career objectives and planning for go-forward roles for all members of this temporary team Show less

Brighton, United Kingdom

I took on leadership of a global team of enablement-focused social media analysts and analytics architects within our Professional Services division, distributed across Brighton, London, Berlin, New York and Boston. We support our clients by designing and configuring bespoke social intelligence implementations at scale, as well as consulting with external and internal stakeholders as product experts. The main challenges of this role included:- Integrating three similar Analyst teams… Show more I took on leadership of a global team of enablement-focused social media analysts and analytics architects within our Professional Services division, distributed across Brighton, London, Berlin, New York and Boston. We support our clients by designing and configuring bespoke social intelligence implementations at scale, as well as consulting with external and internal stakeholders as product experts. The main challenges of this role included:- Integrating three similar Analyst teams across the globe, including one new business inherited following a merger- Standardising, communicating and enabling consistent roles and responsibilities- Defining a unified service offering and request process- Developing a go-forward strategy for an inherited analytics architect function- Hiring and training three regional managers to take on day-to-day coordination of the teams Show less

Brighton, United Kingdom

In this role, I was responsible for building and leading a new team of enablement-focused social media analysts within our Professional Services division, distributed across Brighton, Berlin and Singapore. - Established and clarified team vision, strategy, and processes, aligning with the most comparable team in North America where relevant.- Owned recruitment, role-related training, and performance management for the team- Managed team utilisation, forecasting and capacity… Show more In this role, I was responsible for building and leading a new team of enablement-focused social media analysts within our Professional Services division, distributed across Brighton, Berlin and Singapore. - Established and clarified team vision, strategy, and processes, aligning with the most comparable team in North America where relevant.- Owned recruitment, role-related training, and performance management for the team- Managed team utilisation, forecasting and capacity planning- Accountable for team performance objectives and performance measurement Show less

Brighton, United Kingdom

All of the below, plus:- Proactively managed services subscriptions for dedicated strategic clients, totalling >100 service hours/month- Facilitated communication, coordination and knowledge sharing among global services teams- Contributed commercial knowledge and regular stakeholder feedback for products in development- Mentored less experienced team members, supporting their learning and mastery of key job functions

Brighton, United Kingdom

All of the below, plus:- Owned services relationships with a set of dedicated clients as a technical lead- Directly managed and executed service requests from requirements gathering to handover, including coordinating multiple contributors - Supported account teams by identifying opportunities to optimize and expand clients' usage of Brandwatch products- Consulted with clients on analytics strategy, including solution-finding for novel use cases

New York, New York

- Acted as a product expert and knowledge resource for the Brandwatch product suite, API, and services- Lead requirement gathering and account configuration for large deployments- Supported existing clients with complex accounts and ongoing enablement requirements- Coordinated and executed a variety of one-off projects to promote optimal use of Brandwatch products- Designed and executed one-off and regular reporting deliverables to client specifications- Presented completed… Show more - Acted as a product expert and knowledge resource for the Brandwatch product suite, API, and services- Lead requirement gathering and account configuration for large deployments- Supported existing clients with complex accounts and ongoing enablement requirements- Coordinated and executed a variety of one-off projects to promote optimal use of Brandwatch products- Designed and executed one-off and regular reporting deliverables to client specifications- Presented completed work to clients, summarizing insights and clarifying methodology - Assisted in automating processes to increase efficiency; communicated improvements to relevant teams- Conceptualized new service offerings by identifying innovative approaches Show less

• Promoted from Marketing Intern in December 2013• Participated in planning and execution of marketing campaigns, targeted email blasts, and promotional events incl. creation promotional materials• Assisted with market tracking and research by collecting, analyzing, and summarizing data and trends

Master'S Degree, General Linguistics And Comparative Philology, Graduate

Activities and Societies: Oxford University Mountaineering Club Passed with Distinction

Coursework, Computational Linguistics

Attended foundational courses in computational linguistics as a non-matriculated student. Topics Covered: Python programming for data.

Bachelor Of Arts (B.A.), Linguistics, Undergraduate

Activities and Societies: Phi Beta Kappa, Pi Delta Phi, Phi Eta Sigma, Hofstra University Honors College, Hofstra Flying Dutchmen.

Education record