Sarah Baron's Location
San Francisco, California, United States, United States
Sarah Baron's Contact Details
Sarah Baron work email
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Sarah Baron personal email
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Sarah Baron phone numbers
About Sarah Baron
Experienced Marketing Communications Specialist with demonstrated skills in B2B marketing, sales enablement and internal communications. Experienced in product messaging, creative development and campaign execution in the technology space.
Sarah Baron Work Experience Details
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Product Marketing Lead (Messaging)Asana Mar 2024 - PresentSan Francisco, California, Us•Champion the Asana story through strategic messaging, compelling content creation, and cross-functional collaboration to amplify our brand voice and empower employees to do the same • Ensure consistent and impactful Asana brand messaging across diverse channels, including events, sales collateral, press releases, and internal communications, fostering a unified brand voice • Collaborate with key stakeholders to develop, refine, and test product messaging that resonates with our target audience, driving continuous improvement in our communication strategy • Conceptualize and create engaging enterprise event content, including keynote presentations and product demos, that seamlessly integrate product launches with powerful storytelling techniques -
Product Marketing Manager (Messaging)Asana Feb 2020 - Mar 2024San Francisco, California, Us•Create product narratives and sales collateral to ensure impactful product launches •Conduct customer research to hone in on the highest impact messages for launches as well as Asana’s overall differentiation •Partner with sales, analysts relations and comms teams to create compelling stories that can land across audiences •Support keynote events with narratives, script writing and design guidance •Define company story for investor materials for Asana’s IPO
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Product MarketingInstagram Nov 2017 - Feb 2020• Lead marketing communications GTM strategy for highly-publicized launches, including theinternational launch of Instagram Shopping, in-app checkout and shopping from creators• Build new content such as creative considerations, video case studies and setup guides,leverage social to increase traffic to these resources• Own traffic strategy for top-visited pages on the Instagram for Business website; write content for these pages, blogs and social posts• Analyze web and social media engagement as well as sales collateral downloads to informfuture marketing initiatives• Develop new marketing strategies and enlist XFN support to reach product adoption goals• Present at client meetings and organize events to strengthen key client relationships• Create the concept, storyline, and manage the design for keynotes; collaborated withexecutives in keynotes for events including Adweek LATAM and Advertising Week APAC -
Product MarketingFacebook May 2017 - Nov 2017•Developed messaging and updated sales materials for Facebook’s direct response advertising products•Facilitated the creation and managed the localization of decks, playbooks, one sheeters, videos and webinars•Worked cross functionally with product marketing managers, product, partner stakeholders and creative teams on collateral -
Senior ConsultantHitachi Consulting Jun 2016 - Apr 2017Santa Clara, California, Us•Drove email marketing project to increase email lift on behalf of B2C client •Reviewed all email campaigns before send and worked with creative team to enhance email copy and graphics •Managed relationship with marketing software vendor to enhance analytics and email personalization •Created and maintained project plans and budgets, communicated project updates to executive stakeholders •Managed multiple simultaneous data analysis projects across departments -
Group Marketing ManagerYesler Feb 2015 - Jun 2016•Partnered closely with agency designers and writers on client deliverables such as infographics, mockups, and product positioning statements•Worked with executive stakeholders at Microsoft to grow international sales training program from 300 to 2,500+ trainees in less than 2 years •Analyzed program data in Excel and leveraged communication skills to recommend salestraining to leadership•Reported on program success to executive stakeholders, addressed program hurdles with innovative thinking •Managed productivity, quality of work, and professional development of consulting team
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Social Training Team LeadYesler Sep 2014 - Feb 2015•Led a team of five social selling consultants in Microsoft's Social Selling Program•Communicated with client in Microsoft’s Central Marketing Organization to create goals and timelines for delivery and reported to client on weekly basis •As a subject matter expert, presented the Social Selling Program to Microsoft directors, managers and sales teams •Built program processes and timelines and designed onboarding and training protocol for new consultants
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Social TrainerYesler Mar 2014 - Sep 2014•Worked within Microsoft CMO to train Microsoft Sales teams on best social media practices•Established program KPIs, measured program results and documented sellers' successes•Built program processes, and timelines
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Public Relations InternBarokas Public Relations Jan 2014 - Mar 2014Seattle, Wa, Us•Executed social media strategies for multiple client accounts in the communications and cloud integration space•Kept clients in spotlight through consistent market and publication research and nominations for relevant speaking and awards opportunities •Composed pitches and press releases which resulted in clients’ increased marketplace presence and media mentions•Conducted daily research on IT database and CisionPoint to document competitor and marketplace news and report findings to clients on a daily basis. -
Marketing ConsultantProject Wedge Dec 2013 - Feb 2014Project Wedge is a portable and battery-operated projector. It allows people to share their digital media with those who matter most•Wrote the pitch and press release for Project Wedge that gained the company articles in Forbes, GeekWire, TechFaster, and Lets Talk Tech •Design startup’s social media strategy for product launch and crafted public relations materials for launch including: media kit, press release and pitches -
Marketing AssociateExtreme Arts & Sciences May 2013 - Oct 2013Seattle, Wa, Us•Managed the creation of Autodesk’s Secondary Education Marketing Playbook•Contributed creative input and narrative development with writings skills in the youth marketing campaign •Oversaw client feedback and ensured its inclusion in the final deliverables • Provided creative and organizational contributions in website layout and video scripting• Project managed the creative for an internal initiative that was rolled out to all 130,000 Microsoft employees • Effectively managed communication with clients’ partners to structure the Adobe Partner Briefing - Exercised project management skills to enforce timelines and ensure client requests were met - Constructed pricing sheet to outline project and keep project on budget - The feedback collected through partner communications will create a theme and the language that will best serve partners at the Adobe Partner Briefing •Created and implemented EAS’s social media plan - Outlined EAS’ social media communications plan, cadence, and topics - Ensured consistent and high-quality content on EAS’ social media platforms - EAS social media doubled EAS website traffic Clients served: Autodesk, Microsoft, Adobe -
Evaluations InternInnovations For Poverty Action Oct 2012 - Feb 2013Washington, District Of Columbia, Us•Conducted literature reviews to develop survey instruments for the evaluation of a mathematics education program in 53 schools in the Ayacucho and Huancavelica regions of Peru •Used statistical analysis and found the Mimate mathematics program effective in the education of children in both rural and urban areas of the Ayacucho and Huancavelica regions •Utilized communication and Spanish language skills throughout the study, effectively analysed survey results and wrote reports for the Inter-American Development Bank•Exercised organizational and project management skills by effectively prioritizing multiple tasks throughout the study and effectively training and ensuring the proper treatment of local survey teams -
Public Affairs InternNahro Jul 2012 - Oct 2012Washington, Dc, Us•Conducted research and wrote articles for NAHRO’s magazine, the Journal of Housing and Community Development•Responsible for designing and updating NAHRO’s Housing America website and creating outreach and publications for the housing America Campaign•Successfully managed and completed coinciding research, writing and design projects within the project timeframe -
Social Media InternGlobal Washington Apr 2012 - Jul 2012Seattle, Wa, Us•Developed and maintained Global Washington’s social media strategy by increasing its presence on various social media platforms including Facebook, LinkedIn, and Twitter •Identified opportunities to gain greater public support for Global Washington’s 125+ members•Monitored news and activity in the international development sector •Effectively organized and managed Global Washington’s Social Media team, created Global Washington’s LinkedIn group -
Research AssistantDr. Stacy Jones, Albers School Of Business And Economics, Seattle University Jan 2012 - May 2012•Performed background research on the economic impact of changes in women’s higher education in the United States •Effectively used databases such as Ebsco, ProQuest, and JSTOR, and news sources to find material relevant to topic in question •Compiled and summarized research findings to be used for future publications
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InternWashington Cash Sep 2011 - Jan 2012•Researched and evaluated the demand for microloan services in various counties throughout Washington state•Reviewed, analyzed, and familiarized with field of micro-enterprise development and micro-entrepreneurship•Used market research and competitive analysis skills to evaluate the potential expansion of CASH’s programs•Effectively utilized CASH’S OutcomeTracker (Vistashare) database to analyze survey data for CASH’s 1,320 clients, created Excel templates and tools needed to evaluate the growth of clients’ businesses
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Corporate Communications InternAcucela Inc Jun 2011 - Jan 2012•Drafted public documents regarding company policies and press releases that are now present on Acucela’s “Press Releases” site•Planned Acucela’s ten-year anniversary event by visiting venues, creating sample menus and tracking expenses. •Assisted Director of Corporate Communications in administrative tasks, departmental project support, and proposal and presentation preparation •Researched and analyzed the current state of and movement within the ophthalmic market and biotech sector •This position was extended to a temporary contract position after the completion of a three-month summer internship
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InternOne Equal Heart Foundation Feb 2011 - Dec 2011•Organized donor events and provided event support by contacting food vendors, arranging event space rental, tracking expenses, arranging for set up and guest invitations. •Managed the collection of donations and maintained donor relations by participating in donor and partner appreciation activities •Facilitated external relations between Executive Director and prospective donors •Translated documents from Spanish to English
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Office AssistantSeattle University Jan 2008 - Jan 2011Seattle, Wa, Us•Worked as sole office assistant in Seattle University’s Office of Public Safety, greeted visitors, assisted in office tasks such as organizing lost and found, printing, copying etc. •Addressed staff and student concerns regarding parking, transportation and security at Seattle University
Sarah Baron Skills
Social Media
Community Outreach
Event Planning
Fundraising
Facebook
Proposal Writing
Management
International Development
Spanish
Microsoft Excel
Research
Editing
Multivariate Statistics
International Relations
Social Media Marketing
Marketing
Community Development
Networking
Sarah Baron Education Details
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Seattle UniversityEmphasis In International Development -
The Bay School Of San FranciscoHigh School
Frequently Asked Questions about Sarah Baron
What company does Sarah Baron work for?
Sarah Baron works for Asana
What is Sarah Baron's role at the current company?
Sarah Baron's current role is Product Marketing Manager (Narratives) at Asana.
What is Sarah Baron's email address?
Sarah Baron's email address is sa****@****ler.com
What is Sarah Baron's direct phone number?
Sarah Baron's direct phone number is +141529*****
What schools did Sarah Baron attend?
Sarah Baron attended Seattle University, The Bay School Of San Francisco.
What are some of Sarah Baron's interests?
Sarah Baron has interest in Economic Empowerment, Civil Rights And Social Action, Poverty Alleviation, Human Rights, Health.
What skills is Sarah Baron known for?
Sarah Baron has skills like Social Media, Community Outreach, Event Planning, Fundraising, Facebook, Proposal Writing, Management, International Development, Spanish, Microsoft Excel, Research, Editing.
Who are Sarah Baron's colleagues?
Sarah Baron's colleagues are Sean Cassidy, Jay Kim, Eric Chan, Kelley Corgan, Elvin Escudero-Colón, Kate Smith, James Boyd.
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