Sarah Batchelor, Cpsm Email & Phone Number

Us

Atlanta, Georgia, Us

• Served as the primary account manager and client-agency liaison for a respected and industry-dominant weapons manufacturing company and an automation machinery manufacturing company, while supporting additional team accounts including the following firm types: crowdsourced delivery logistics, healthcare/data automation (SaaS), and information management and digital services ◊ Responsibilities included: client relationship management, project management, financial documentation and tracking, creative collaboration, and strategic deliverables• Project work & campaigns included: sales enablement and promotion, print and digital advertising, web development, paid media campaigns, commercial sales support, brand strategy and planning, product marketing, trade/event marketing, etc.• Generated 8.5% additional profit in one year for the fourth-largest company account to surpass the annual retainer amount• Executed LinkedIn paid media campaigns during turnover of the agency’s media department and the turnover of client-side personnel in order to oversee complete campaign lifecycles, from initial strategy to post-campaign analytics; coordinated campaigns including lead generation and brand awareness• Managed the master financial forecast tool for the entire Account Services department, including data audits across all company accounts and fiscal year budget projections in coordination with the finance department

Atlanta, Georgia, Us

• Collaborated with technical leads to prepare winning proposals, qualifications packages, and presentations related to fees, project experience, and production techniques ◊ Contributed to acquisition of design and consulting projects for new and/or renovated facilities with a combined construction cost of more than $1.1 billion for over 5.3 million square feet• Responsible for internal and external corporate communications and publications, corporate marketing initiative development, website and social media content management, and enterprise resource planning, including customer relationship management; design and optimize digital and marketing collateral in alignment with brand standards• Developed and documented replicable processes and adaptable written and graphic content to improve: proposal response and success rates, administrative operations, and internal marketing effectiveness, including revamping project report processes to reduce calculation time by 30 minutes• Assisted with corporate onboarding marketing processes for new employees across all three office locations; coordinated company events and associated collateral; managed and led the firm’s extracurricular participation in a local bowling league, Marks and Mixers at Midtown Bowl

• Cultivated strong partnerships with architectural, engineering and general contractor firms through client relationship management maximizing ROI• Formulated and executed new business development plans to increase brand awareness and identify qualified leads for sales among architectural, engineering, and construction firms ◊ Coordinated sponsorship and networking opportunities through trade shows, conferences, and educational sessions throughout the Greater Atlanta area ◊ Organized and facilitated Lunch and Learn courses (American Institute of Architects-approved course) to educate potential clients about commissioning and processes• Contributed to the acquisition of new projects with federal organizations, private firms and municipal entities, including a Fortune 100 company, military bases, school systems/districts, and Georgia State Financing and Investment Commission-sponsored projects; Prepared and developed content, including copywriting, proofing and editing requests for proposal and qualification responses, business case studies, and contract qualifications; Produced and submitted pricing proposals for bids; Designed marketing material about commissioning for potential clients

Greenville, Nc, Us

• Served as the primary writer and editor for the Graduate School’s website content, layout and organization; oversaw and managed reconstruction of the new website• Evaluated advertising, content and conversion analytics, and various external University websites to aid strategic restructure of Graduate School web pages• Consulted with multiple departments pertaining to online recruiting information, in-page analytics, and user interface design• Coordinated with various University departments to initiate targeted Google AdWords campaigns for specific academic programs• Created communication plans and pieces for implementation in student recruitment and enrollment management software for ECU called, Ellucian Recruiter, for integration for live application with Ellucian Banner in August 2014

Greenville, Nc, Us

• Conducted research, managed focus groups and collaborated on redesign for Graduate School website content, organization and design features• Created, developed and implemented surveys distributed to prospective, admitted and enrolled graduate students to obtain information about ECU graduate programs, financial support, and other marketing information• Focused on assessing quality of marketing and recruiting efforts, specifically views about quality, effectiveness and ease of finding information about ECU graduate programs

Greenville, Us

• Implemented market research for region and company, involving small business and education industries• Developed material for regional-area marketing• Organized web content and development using Google Fusion Tables to establish company locations and business information for partnerships and new ventures

• Performed research on domestic and international agricultural trade policy, commodity reports, and Georgia food and agriculture companies• Became familiar with regional, national, and international trade organizations’ programs and policies, as well as Georgia agriculture• Executed light clerical duties

• Collaborated with the company owners on client projects• Completed market research involving local businesses and schools• Carried out daily clerical duties

Master Of Business Administration (M.B.A.), Marketing

Bachelor Of Arts (B.A.), Economics And Organizational Management

Economics And Marketing