Managing Director
Current
Aug 2024 - Present
AeroLeads people directory · profile
Sarah Batters Email & Phone Number
MD London City Lionesses | Board Trustee Kick It Out | Leaders in Sport Under 40 Class of 2023
at
London City Lionesses
1 work email found
@sarahbatters.com
1 phone found area 207
LinkedIn matched
✓ Verified Jul 2026
4 data sources
Profile completeness 100%
Current company
Role
MD London City Lionesses | Board Trustee Kick It Out | Leaders in Sport Under 40 Class of 2023
Location
United Kingdom
Who is Sarah Batters? Overview
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Quick answer
Sarah Batters is listed as MD London City Lionesses | Board Trustee Kick It Out | Leaders in Sport Under 40 Class of 2023 at London City Lionesses, based in United Kingdom. AeroLeads shows a work email signal at sarahbatters.com, phone signal with area code 207, and a matched LinkedIn profile for Sarah Batters.
Sarah Batters previously worked as Managing Director at London City Lionesses and Board Trustee - Commercial Expert at Kick It Out. Sarah Batters holds M.A. Hons, International Relations & Spanish from University Of St Andrews.
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Email format at London City Lionesses
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{first}@sarahbatters.com
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Profile bio
About Sarah Batters
I am an experienced results-driven commercial leader with almost two decades diverse experience building, engaging and commercialising audiences to drive uplifts in revenue for brands, venues and sponsorships alike. Throughout my career I have consistently achieved and surpassed commercial targets through insight, innovation and creativity across marketing, digital and sponsorship.With a solid professional grounding in sales, marketing and finance from Procter & Gamble in Switzerland and Asia, I went on to develop my digital platform and creative skills at various digital and creative agencies as well as broaden my industry experience consulting start-ups across media, tech and sport – focused on commercialising audience growth.I moved into football 4 years ago at Southampton Football Club to bring outside thinking in, to grow and engage fanbases, drive commercial revenue and identify and negotiate profitable partnerships based on strategic alliances and shared values. I was a key member of the club leadership team. Staying in the Premier League, I have consulted and delivered Brighton & Hove Albion some new strategic direction with their brand, marketing, digital and commercial teams, and also worked at City Football Group to develop and manage the Global Pay to Play football schools program - working closely with Melbourne City and New York City.I currently serve as a trustee on the board of Kick it Out with a focus on driving commercial revenue for the charity. I am a regular international speaker on the commercial potential of women’s football and finally, I get my boots dirty every week as a FA Level 1 coach, with committee and coaching roles in grassroots girl’s football.
Listed skills include Brand Management, Marketing Strategy, Strategy, Marketing, and 14 others.
Current workplace
Sarah Batters's current company
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14 roles
Sarah Batters work experience
A career timeline built from the work history available for this profile.
Board Trustee - Commercial Expert
Current
Nov 2023 - Present
Lecturer - Commercial Football
Current
Sep 2023 - Present
Director Of Pay To Play (Global Football Schools)
General Management of City Football Group’s Pay to Play business - currently with football schools in Manchester, Abu Dhabi, New York, Melbourne and Girona
Mar 2024 - Aug 2024
Strategic Development Consultant
Sep 2023 - Jan 2024
Director Of Partnerships And Marketing
Leadership of 4 key commercial teams:Commercial Marketing Partnership SalesPartnership ManagementData & Insights
Aug 2020 - Sep 2023
Growth Marketing & Performance Marketing Director
I’m the Growth Marketing Director at Mediablaze, an award winning, growth-focused digital marketing agency. At Mediablaze we make brands grow by identifying opportunities to better connect with - and understand - their customers. I head up the Growth Marketing Consultancy and Performance Team at Mediablaze, leading a team of growth minded strategists and performance experts to identify opportunities for client growth and work hand in hand with our award winning creative and digital teams to bring hypotheses to life. Some recent client work has seen increases of 45% of annual revenue delivered through conversion rate and media optimisation. We are naturally agile and preach a sprint based, data-led, test and learn approach to deliver growth.
Jul 2018 - Aug 2020
Growth / Digital Marketing Consultant
I specialise in helping founders and CEOs achieve product-market fit and then devise and implement scalable digital growth strategies and tactics through a test and learn approach across all marketing channels. I also help with PR and offline marketing strategies to work in unison with online activity.In the past 4 years I have worked with clients across Beauty, Food, TV, Sport, FinTech, InsurTech and Real Estate.
Jun 2014 - Aug 2020
Head Of Marketing - Australia
Beamly (formerly zeebox) synchronised mobile devices (tablet, smartphone, laptop) with regular main-screen television to deliver Augmented TV: a seamless two-way, social, transaction-enabled and interactive viewing experience.
Nov 2012 - May 2014
Marketing Manager - Apac Colour Cosmetics (Max Factor & Covergirl)
Based in Sydney, I was responsible for the brand management of Max Factor & COVERGIRL brands across ANZ, Asia (Philippines, HK, Malaysia, Indonesia & Vietnam) & South Africa. We were a team of 2 (Sales & Marketing) managing a third-party distributor model (8 distributors).Responsibilities included - marketing strategy, joint business planning & P&L management across the region, regional innovation calendar, digital and social media strategy, agency collaboration - both global adaptation and locally created ATL and BTL campaigns,.Appointment, relationship & credentialing strategy with local brand ambassadors & global talent (incl. launch of Ricki Lee Coulter as face of COVERGIRL Australia, Taylor Swift ANZ Tour sponsorship and brand activation and Max Factor Make Up Artist programme with Liz Kelsh)
Apr 2011 - Nov 2012
Associate Integrated Communications Brand Manager - Max Factor (Eyes)
Led multi-functional team (12 people - GVA and US based ) through entire product innovation process from insight driven concept to shelf for all Max Factor Eye Products & Commercial Innovations.Led relationship and collaboration with external agencies (Advertising, PR, and Digital) to produce fully holistic communication toolbox across all touch points i.e. TV, Print, In-Store Merchandising, Digital, PR.Led consumer research and 360 degree consumer testing of all toolbox elements.
Jul 2009 - Apr 2011
Global Finance Marketing Spend Controller
Responsibility for the control of a $1.0 billion budget across 20 brands & 30+ countries.
Sep 2008 - Jun 2009
Global Finance Analyst / Associate Brand Manager - Lacoste/Escada
Worked in multi-functional team leading financial analysis for global brand strategy, global brand forecast (P&L management) & initiative design economics. Role included daily interaction and reporting to Lacoste and Escada fashion houses.
Sep 2006 - Sep 2008
Intern Financial Analyst - Lacoste, Escada, Anna Sui & Gucci Fragrances
Integration work for the incorporation of Wella. Made recommendations on ROI improvement activities based on analysis of Wella to apply to P&G brands which were executed.
Jul 2005 - Sep 2005
2 education records
Sarah Batters education
M.A. Hons, International Relations & Spanish
University Of St Andrews
International Law And Legal Studies
University Of Deusto
FAQ
Frequently asked questions about Sarah Batters
Quick answers generated from the profile data available on this page.
What company does Sarah Batters work for?
Sarah Batters works for London City Lionesses.
What is Sarah Batters's role at London City Lionesses?
Sarah Batters is listed as MD London City Lionesses | Board Trustee Kick It Out | Leaders in Sport Under 40 Class of 2023 at London City Lionesses.
What is Sarah Batters's email address?
AeroLeads has found 1 work email signal at @sarahbatters.com for Sarah Batters at London City Lionesses.
What is Sarah Batters's phone number?
AeroLeads has found 1 phone signal(s) with area code 207 for Sarah Batters at London City Lionesses.
Where is Sarah Batters based?
Sarah Batters is based in United Kingdom while working with London City Lionesses.
What companies has Sarah Batters worked for?
Sarah Batters has worked for London City Lionesses, Kick It Out, Pfa Business School, City Football Group, and Brighton & Hove Albion Football Club.
How can I contact Sarah Batters?
You can use AeroLeads to view verified contact signals for Sarah Batters at London City Lionesses, including work email, phone, and LinkedIn data when available.
What schools did Sarah Batters attend?
Sarah Batters holds M.A. Hons, International Relations & Spanish from University Of St Andrews.
What skills is Sarah Batters known for?
Sarah Batters is listed with skills including Brand Management, Marketing Strategy, Strategy, Marketing, Fmcg, Marketing Communications, Brand Equity, and Social Media Marketing.
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