• Coordinated and oversaw cross-functional internal and external team collaborations across multiple channels, from project brief, concept planning and development through activation and post-program analysis• Managed alignment of insights, strategy, analytics, creative, production and execution deliverables• Oversaw creation of marketing playbooks for national, scalable program consistency• Sourced and managed the development and production of all digital and physical programming materials in collaboration with internal creative team and outside vendors; inventory management across multiple brand campaigns• Defined KPI success• Created, managed and tracked budgets; monitored all expenditures to stay within budget parameters• Developed and managed timelines to ensure projects stayed on course • Optimized program success by recommending partnerships and preferred content capture• Supported onsite event execution as applicable to ensure brand standards, legal guidelines and client expectations were met • Inspired and gained confidence of clients and agency staff; Fulfilled role of daily point person for assigned clients/brands; responded to and managed client requests and maintained open and frequent communication • Acted as a reliable and knowledgeable resource for all relevant agency departments who were involved across applicable programming • Maintained in-depth knowledge of client’s business, specific products/services and competitionBrands: Corona Extra, Corona Light, Corona Premier, Corona Hard Seltzer, Modelo Especial, Modelo Negra, Pacifico, Two Lane, Ballast Point, Western Standard

• Developed and executed agency marketing plan inclusive of social media, industry insight blog posts and award submissions for both agency and client programs• Sought out new promotional ventures• Assisted in new business initiatives

• Review created content for 10+ accounts: press releases, case studies, social media schedules, vodcasts• Present publicity coverage, social media statistics, and upcoming editorial opportunities to clients• Secure editor appointments and facilitate interviews at national tradeshows• Collaborate with clients, graphic designers, and advertising representatives to implement client advertising plan• Design lead generation email blasts, execute campaigns, and collect feedback• Manage publicists and liaise with upper management• Prepare an internal team for weekly client conference calls

• Fostered and leveraged media relationships to promote clients in trade publications• Maintained monthly coverage reports and portfolios• Mentored new hires

• Assisted set-up, registration of large fundraising event as well as collection, calculation of pledges• Researched potential sponsors for signature funding opportunities for fundraising event• Conducted capacity research on event guests• Archived print, web PR to improve record keeping and establish pipeline of future event speakers• Created the presentation slides for “the ask” at signature fundraising dinner• Served as assistant to Events Manager at BigInBoston (annual 500+ person dinner, raises $750k+)• Located and updated information on investor and Big Sister/Little Sister databases• Performed general administrative support tasks for mentoring program events

• Prepared clients attending global conferences: booth graphics, brochure, press docs, news release• Assisted with research and day-of logistics for Smart Energy Boston event• Created news releases and monitored coverage• Pitched media and analysts on stories, speaking opportunities, bylined articles, and press meetings• Maintained press section of client websites: news releases, events, coverage• Developed, maintained, and monitored client social media presence• Researched events, speaking opportunities and outlets to pitch for consumer tech clients

• Formulated and executed pitches of consumer market products• Created, organized and managed clips of client coverage in target publications• Attended client meetings to record discussions for later review and collaboration• Developed media lists for various product markets• Monitored client social media presence for the development and maintenance of reports and calendars• Demonstrated multi-tasking capabilities by performing basic office tasks including answering telephones and processing mailings while meeting project deadlines