Led strategic, client-focused initiatives to engage an HCP audience using expertise in digital and relationship marketing principles, including: database and email marketing, content strategy, communications planning and user experience best practices. Led the generation of insight-driven recommendations through quantitative and qualitative research. Served as a resource for internal best practices and thought leadership across competencies and with clients. Mentored team members to deliver outstanding digital marketing solutions.

Informed RM and digital strategic initiatives for several pharmaceutical brands, consumer and HCP. Leveraged multi-channel expertise, market and brand research, and analytics to develop strategic marketing plans aligned with client business objectives.

Led overall digital strategy and planning for multiple companion animal pharmaceutical brands to engage both veterinarians and pet owners. Collaborated across all teams to support execution of creative and web/digital projects. Assessed industry trends and brand performance to identify and present deep, actionable insights.

LEAD STRATEGIST (March 2014 - September 2014)Developed, executed and managed Customer Relationship Management (CRM) marketing activities targeting HCPs, including digital strategies, integrated campaigns and analytics. Worked across competencies to apply research, target insights and market analysis in support of creative and technical development, CRM programs and integrated marketing programs. Analyzed campaign results and historic data to provide assessment of campaign effectiveness, using insight gained to influence future campaign strategies.ASSOCIATE STRATEGIST (May 2014 - March 2014)Supported the development, execution management and presentation of brand plans, communication plans and reports. Developed, executed and presented creative and project briefs to internal teams. Monitored and analyzed campaign results to provide assessment of campaign effectiveness and utilize insight gained to influence future campaign strategies. Conducted competitor, market landscape and product research to discern actionable insights and recommendations.

Defined and executed strategic, integrated outbound marketing programs to drive awareness and consideration for Trustwave in key solution and vertical areas. Developed tools to accelerate the sales cycle. Measured campaign performance. Monitored and improved lead nurturing and management processes.

Developed content including white papers, webinars, solution briefs and Web copy. Lead digital and social marketing strategy and implementation, analyzing and reporting on results.

Edited three books, working with authors to develop their voice and writing style.

Supported development of the Most Wired Survey and Benchmarking Study, including study design, quantitative questions, execution, data analysis, results reporting and evaluation. Planned the communication strategy to promote survey participation and media interest. Organized the distribution of benchmark reports to over 1,200 participating hospitals. Coordinated senior and C-level volunteers for review committees and speaker panels. Composed eight to 10 articles per year for print and online media vehicles, as well as press releases, and recorded and edited podcast interviews with CIOs at Most Wired winning organizations.

Coordinated globally with health care volunteers and committees. Primarily responsible for proofreading and editing; published more than 10 books and monographs. Developed yearly budgets, working across departments to adhere to monetary goals. Promoted the Surviving Sepsis Campaign, maintained its website and coordinated volunteer activities.

Researched and responded to customer inquiries. Built knowledge of company products and customer base to help resolve both basic and complex issues or inquiries.