Sarah Bennight

Sarah Bennight Email and Phone Number

SVP Marketing at IKS Health @ IKS Health
Sarah Bennight's Location
Dallas-Fort Worth Metroplex, United States, United States
Sarah Bennight's Contact Details
About Sarah Bennight

We help healthcare companies transform and modernize their approach to consumer engagement and experience to attract new patients, improve health outcomes, increase loyalty and lifetime value, and drive revenue throughout their journey. We offer the most comprehensive healthcare consumer experience solutions in the industry and the only provider that seamlessly combines both technology and humans to enable and encourage the next step in their journey.Improving the patient experience through Health IT is my passion. I love being involved in making technology to facilitate the healthcare consumer movement.My previous roles have focused on product strategy, marketing strategy, sales enablement, and the voice of the customer in Health IT organizations.Along with my current role, I evangelize and drive greater understanding of all things related to HIT and marketing throughout the organization via internal communications, organized training, and social media.Accomplishments:-YOY increase in marketing attributed revenue-WRISE content and curriculum team member for the employee resource group dedicated to empowering women in the workforce-Rebranding a service line from multi-industry messaging to healthcare focused brand, value proposition, and marketing strategy-2019 Medigy Health IT Marketing and PR Professional of the year award-Speaker, moderator, and panelist-Developing new messaging that better aligns with company value proposition and speaks to the buyer-Launching two successful rebrands with newly targeted messaging and value propositions-Leading a team to successful ONC-ACB certification for both 2011 and 2014 edition requirements for the EHR Incentive Program (inpatient modular EHR)-Defining and building out the Product Management function and connecting it to the development process-Health IT internal and external SMESpecialties-Marketing content strategy and execution-Messaging and positioning-Go to market planning-Event speaker-Podcast guest-Patient engagement and experience-Market requirements and product strategy-Team leadership-Voice of the customer

Sarah Bennight's Current Company Details
IKS Health

Iks Health

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SVP Marketing at IKS Health
Sarah Bennight Work Experience Details
  • Iks Health
    Senior Vice President Marketing
    Iks Health Jan 2024 - Present
    Dallas, Us
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  • Carenet Health
    Vice President Marketing
    Carenet Health Jan 2023 - Jan 2024
    San Antonio, Texas, Us
    Healthcare marketing leader at a healthcare consumer experience and engagement company with both SaaS and services solutions. Lead marketing and sales enablement teams to build Carenet Health awareness in the healthcare industry and drive revenue growth, demand, and client loyalty.Develop and execute a comprehensive marketing strategy to meet our business and vertical objectivesLead marketing team for brand building, lead generation, and retention efforts.Build and maintain strong relationships with healthcare organizations and key thoughts leaders in the industryMaximize brand exposure by securing top positioning at key industry conferences and eventsLead team to develop and publish compelling content, including blog posts, case studies, and whitepapers, to engage and educate our target marketBuild, manage, and coach a high-performing marketing & sales enablement teamManage marketing budget and expendituresWork closely with company leadership to define company objectives and translate those objectives into marketing strategies and tacticsWork with product teams and partners to create awareness and GTM plansManage marketing agency relationship
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  • Stericycle
    Director Of Marketing
    Stericycle Apr 2019 - Dec 2022
    Bannockburn, Illinois, Us
    Marketing leader for the Communication Solutions service line of Stericycle focusing on patient engagementCompany messaging and positioningProduct messaging and positioningContent and campaign strategyDesign and brand standards Sales enablementCompetitive analysis Public relationsDigital strategySocial media strategyMarketing OperationsSalesforce Operations
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  • Stericycle
    Marketing Strategist- Healthcare
    Stericycle Aug 2016 - Apr 2019
    Bannockburn, Illinois, Us
    Healthcare Marketing Strategist for enterprise healthcare supporting large medical call center services and SaaS platforms-Repositioned brand messaging and pillars following several technology acquisitions.-Owned and developed the competitive research process. -Owned and developed the Client Feedback process. This included organizing a team to build the process and launch our first Client Advisory Board (CAB) program.-Successfully re-targeted all messaging, themes, and value propositions in support of a new brand launch initiative.-Developed engaging content themes/topics to support enterprise healthcare marketing strategy.-Determined go-to market plan for new product releases.-Sales enablement-Strategically partnered with sales to enable the lead flow and opportunity close process. -Product marketing- Assessed market value and opportunities within the market and adjusted marketing strategy accordingly.
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  • Emedapps
    Marketing Director
    Emedapps Jul 2015 - Aug 2016
    Schaumburg, Il, Us
    Marketing leader for a multi-services and solutions healthcare IT vendor.-Helped develop and successfully launch new brand to the market with newly messaged and packaged suite of products and services-Launched first marketing automation tool and implemented targeted nurture campaigns-Lead and coordinated event management and strategy-Coordinated and led marketing agency efforts for SEO, website development, PR, and content, including budget management-Create and maintain strategic Marketing calendar for the organization-Sales enablement – communicate the unique value proposition to the sales team and develop the sales tools of new releases, new platform, and newly renamed products: collateral, case studies, and web content-Edited and approved all product and brand marketing copy for collateral, web and email/direct mail campaigns-Conduct research and market insight for new product and product enhancement opportunities-Managing editor of new company blog and social media channel contributor-Tradeshow targeting, messaging, and logistics
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  • Interface People, Lp
    Product Marketing Manager
    Interface People, Lp Dec 2014 - Jul 2015
    Lewisville, Texas, Us
    Foster Product Marketing and Strategy across the product portfolio.-Provide competitive analysis and insight to Product Owners-Serve as internal stakeholder to support Agile/SCRUM process-Voice of the customer-Voice of the market-Assess initial Market Requirements and Business Case to executive team-Assist with initial backlog development with Product Owner for new product concepts-Test new concepts on customer and market-Support Marketing channels
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  • Interface People, Lp
    Program Manager, Meaningful Use
    Interface People, Lp Mar 2014 - Jul 2015
    Lewisville, Texas, Us
    In this position, I effectively manage customer and stakeholder expectations for the Meaningful Use product line and communicate highly technical information to numerous audiences, including senior management, customer and junior staff.-Work with Directors to develop long term resource plans for the project -Implement the project plan and resources necessary to deliver successful projects-Build and manage the roadmap for Meaningful Use application deployments-Responsible for the timely deployment of EHR projects -Resource and expert for Meaningful Use requirements and consultative client communications-Resource Management-Risk Management-Project Management-SME internally for Meaningful Use and certification program
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  • Interface People, Lp
    Product Program Manager
    Interface People, Lp Jun 2011 - Dec 2014
    Lewisville, Texas, Us
    Product planning -Roadmaps -Identifying new product candidates -Gathering the voice of customer -Defining high-level product requirements -Determine business-case and feasibility -Scoping and defining new products at high level -Evangelizing new products within the organization Product Marketing -Prepare product launch materials -Prime sales channels -Conduct customer feedback (pre-production, beta software) -Monitor market and competition; provide initial Market Analysis to Executive TeamMeaningful Use -Consult product team on legislation, eMeasures, and program requirements -Representative for Joint Commission and CMS eMeasure pilot program
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  • Interface People, Lp
    Product Specialist/Marketing Communications
    Interface People, Lp Sep 2009 - Jun 2011
    Lewisville, Texas, Us
    -Research Market and provide presentations to Executives containing: competitive analysis and new product opportunities-Provide end-user documentation for a product line-Design sales demos for new releases and train sales team on new features.-Write/edit the company’s website, customer success stories, and press releases.-Provide updates to company on market-related high priority information.
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  • Ims Connector Systems Gmbh
    Sales Support Specialist
    Ims Connector Systems Gmbh Mar 2000 - Dec 2002
    Löffingen, De
    Account management for the Canadian/NE USA division of a telecom RF switch manufacturing company.-Process purchase orders-Visit key accounts and manage customer expectations-Support Regional Sales Manager-Process RFIs as needed-Maintain relation with suppliers of non-manufactured parts
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Sarah Bennight Skills

Healthcare Information Technology Program Management Product Marketing Product Development Team Leadership Ehr Integration Software Documentation Project Management Process Improvement Software Project Management Business Analysis Sdlc Healthcare Customer Service Vendor Management Saas Team Building Cross Functional Team Leadership Sales Operations Strategic Planning Agile Methodologies Emr Enterprise Software Portfolio Management Account Management Strategy Product Management Leadership Hipaa Marketing Management Sales Software Implementation Product Launch Software As A Service Business Process Improvement Electronic Medical Record Healthcare Information Technology U.s. Health Insurance Portability And Accountability Act Software Development Life Cycle

Sarah Bennight Education Details

  • University Of North Texas
    University Of North Texas
    Biology
  • Sheffield Hallam University
    Sheffield Hallam University
    Biology

Frequently Asked Questions about Sarah Bennight

What company does Sarah Bennight work for?

Sarah Bennight works for Iks Health

What is Sarah Bennight's role at the current company?

Sarah Bennight's current role is SVP Marketing at IKS Health.

What is Sarah Bennight's email address?

Sarah Bennight's email address is be****@****zon.net

What is Sarah Bennight's direct phone number?

Sarah Bennight's direct phone number is +121476*****

What schools did Sarah Bennight attend?

Sarah Bennight attended University Of North Texas, Sheffield Hallam University.

What are some of Sarah Bennight's interests?

Sarah Bennight has interest in Children, Education, Science And Technology, Human Rights, Animal Welfare, Arts And Culture, Health.

What skills is Sarah Bennight known for?

Sarah Bennight has skills like Healthcare Information Technology, Program Management, Product Marketing, Product Development, Team Leadership, Ehr, Integration, Software Documentation, Project Management, Process Improvement, Software Project Management, Business Analysis.

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