Purpose Design Co partners with businesses around the world that prioritize environmental sustainability and the advancement of women's causes through technology and thoughtful design in both physical and digital spaces.Our team provides solutions for our clients, including - user experiences- brand- industrial design- sustainable packaging- extended reality- AI integrated into SaaS productsWe partner with companies that value innovative, beautifully designed products; created to be human-centered, business-focused, and good for the environment.www.purpose-design.co

Providing 1-1 mentorship to rising students and early-career individuals in User Experience. Focused on craft, navigating career, comp negotiations, and blending UX with Business.

• Giving back to the UX community, providing time, resources, insight and mentoring to students in the User Experience field. Course description and recommendations: UX Design: https://www.springboard.com/workshops/ux-design/UX/UI Design: https://www.springboard.com/courses/ui-ux-design-career-track/

As Senior Director of User Experience for Salesforce Software Platform, focused across divisions, I lead a team to create a vision for enabling the success of our customers through our software, learning and adoption strategies. My goal is to help our customers and customer's customer make the most of our Platform, from empowering our customers to provide new and novel ideas, the adoption of our product and learning in the flow of their work. I take pride in inspiring our designers and collaborate with different stakeholders across teams.• In partnership with Product Management, Engineering, Content & Accessibility, our design team makes a huge impact by solving meaningful problems as well as tackling new design patterns and concepts.• Plan UX long-range strategies, KPIs and roadmaps for future releases, ensuring UX has a voice in the product and software development lifecycle.• Established D:LAB, (Designer’s Laboratory), a multi-disciplinary and cross-segmented cohort of designers who practice critique feedback, hone design ideas, collaborate and up-level soft-skills in a safe & inclusive workspace.• "Fortune Connect" Fellow: A membership community for executive-bound professionals who want to grow their careers and make the world better.

Reporting directly to the VP of Product, I founded the Studio’s first UX group, providing innovative User Experience leadership, strategy, and operational oversight across 140 products relating to the operations of Walt Disney Studio. Established the UX vision, becoming a UX catalyst, introducing Lean and Agile principles, UX KPIs, recruiting and developed high-performing teams.• Created a team comprised of 16 multi-disciplinary designers well versed in brand, identity, visual, motion, VR/AR, video, illustration, presentation design, copywriting and UX engineering.• Secured $1.8MM for the Studio’s first design system (HEX), to build, staff and train UX and Engineering teams.• Realized $660,000 in cost benefits year-over-year and 28% reduction in time to market by spearheading the efforts to underpin Studio products with the HEX design system.• Oversaw and responsible for $1.2MM annual operational UX budget.• Coached departments (non-UX) of the benefits of design strategy on customer and business goals, influencing partnerships across Disney’s Consumer Products, Interactive, Feature Animation and Corporate divisions.• Achieved 40X YoY in project growth (starting at projects of $50K and advancing to oversee more significantly financed projects operating at $9MM) by designing and delivering user-centered software to the larger Disney org; extending productivity, minimizing operational costs and decreasing errors in the workplace.• Guided vital UX/UI processes by swiftly removing organizational constraints and resolving issues while leading team collaborations; inspiring the team to produce outstanding design throughout the product lifecycle.

Directed product design from idea to release through usability reviews, comprehensive brand, user interface guidelines and functional design activities; aligning design guidelines with the company’s business goals.• Strengthened product design and function within a startup environment by directing and coordinating team activities and launching design solutions, guidelines and UX methodologies.• Elevated effectiveness of research programs; measuring UX through KPIs, NPS scores, utilizing contextual inquiry, usability testing, card sorting and heuristics to conducting extensive analysis and deliver remarkable contributions; thereby relaying substantial usability findings informing essential product UI enhancements and future features.

Oversaw and coordinated design across 4 countries and multiple time zones; supporting applied product design, form and function of the software interfaces through usability testing, guidelines, wireframes, personas and mental models. • Boosted efficiency within an Agile environment by introducing GUI best practices and guidelines applied to newly acquired software products based across global locations.• Determined and presented feature improvements to senior leaders and key stakeholders by efficiently logging over 120 customer testing and feedback hours and gathering insights from over 150 customers.• Patent: ‘Visualization of Sender and Recipient via Electronic Communication’ as a result of mapping BigData for large government court cases; allowing IBM group to comb through complex data and pinpoint culprits.

Directed and orchestrated crucial interaction design activities and skillfully redesigned the wealth management private bank intranet while driving the development of functional designs to align with the firm’s business strategy.• Drove multi-faceted design functions such as interaction designs, wireframes, and task flows. Spearheaded the development of design briefs and strategy. Hosted design meetings and encouraged brainstorming to gain buy-in of creative ideas from stakeholders across the business. • Utilized user research test plans, on-site observations, card sorting exercises and personas by supporting collaborations with human factors specialists.

Originated the brand, created brand awareness, and amplified market share by overseeing the development and operationalization of the design department.• Hired in early stages of the company to establish the department and consistently apply branding and identity across the website, advertising, email campaigns, and tradeshow environments.• Art directed a creative team comprised of programmers, copywriters, designers, and external vendor talent• Expertly drove the delivery of innovative design templates comprising over 300,000 provider listings nationwide and 3,500 eldercare articles for AGIS.com. • Executed diverse eldercare campaigns across multi-media including website, advertising, email campaigns and tradeshow displays.• Support cross-departmental initiatives and manage team to create targeted visual campaigns and communications to meet the marketing objectives of executive leadership including: · Corporate Style Guidelines · Corporate Identity Development · Interaction Design · Wireframing · User Studies/Testing · Storyboarding • Webby Award Honoree, Family & Caregiving Category for Creative Direction.

• Accountable for visual development, brand, and communications to meet clients' marketing objectives, including: · corporate identity · package prototypes · print collateral · tradeshow displays · external and internal web sites · online advertising · facilitate photoshoots• Managed operations: prepared budgets, operating in a leading edge S.F. Incubator, Renaissance Entrepreneurship Center.• Initiated and direct new client projects while managing vendors an internal creative talent team of 30.• Awarded Techequity from eBay due to stellar business plan, resulting in monetary award and procurement of all computer equipment.• Supervised design team’s identity/business systems, websites and photo-shoots for print and packaging.• Worked closely with clients’ V.P. of Marketing, Product Development, CEO & Engineer teams to identify visual campaign goals, develop enhanced marketing collateral, and support sales goals through design effortsClients: · Paypal · LeapFrog · Walmart.com · Wells Fargo Bank · Genentech · MetaSwitch (VoIP) · Stanford University · Raza Microelectronics

• Accountable for brand development and preservation of Raza Foundries Venture Capital Company and its fourteen portfolio companies • Directed internal staff and outside vendors in design, production, and execution of visual communication for each company; including package prototypes, print collateral, press kits, corporate identity and web development of internal and external web portals.• Worked directly with V.P. of Marketing, V.P. Product and researchers to identify goals, provide cost/time projections, develop presentation briefs and support cross-functional efforts related to each company launch.

• Collaborated with project supervisor to ensure design, execution and delivery of print and web media• Prepared sketch illustrations and photos for projects, determined size and arrangement of graphics and copy• Created and presented mock-up and final layouts, prepared comps and pre-press setup• Designed website interface for clients• Programmed website code and Macromedia Flash work for client websites

• Assisted Art Director and Senior Designer in implementation of new logo and branding for team• Designed and set up pre-press signage and advertising to be displayed in Oakland Arena on game days• Assisted with design and pre-press setup of game programs, score cards and player stat brochures