Sarah Bertoline Email & Phone Number

Stowe, Vermont, United States

Denver, Colorado

During my time at the Society, my focus was on fundraising, data management, email strategy and marketing operations. I helped drive the Society's digital strategy through email--the primary media channel for communication to constituents--and as Senior Manager and leader of the Email team, I was responsible for planning, production and managing multiple email service provider platforms to support numerous departments. I helped to integrate Salesforce Marketing Cloud, define the data flow and architecture for the organization. I established processes that enabled efficiency and marketing automations by working closely with multiple teams and departments to help break down silos and increase collaboration.

Keystone, Colorado

Develop and execute media and creative plans on multiple media channels for one of the most visited ski resorts in North America. Lead a team of social and digital marketers to create and drive dynamic earned and paid content.•Lead all marketing and advertising efforts across all media channels with multi-million dollar budget•Create and launch multiple promotional campaigns to grow brand awareness and resort visitation•Lead social media and content strategy through multiple platforms•Brand management•Manage and development of Social Manager, Social Coordinator and Marketing Coordinator

Keystone, Colorado

Accomplished marketing professional that encompasses interactive and traditional marketing, strategy, creative development, media planning and user experience. Providing enthusiasm and innovation in a team environment. Work to achieve travel industry leadership in the digital domain with compelling content and integrated initiatives.•Manage www.KeystoneResort.com with nearly 2 million visits, usability, customer experience, IA, front-end creative, enhanced functionality and design of numerous micro-sites•Facilitate all online marketing initiatives including email, display and other online projects, while maintaining brand integrity and consistency•Oversee videographer and photographer positions and shot lists•Provide marketing support for all of our internal lines of business including: ski, golf, lodging and dining outlets•Participate in revenue, inventory and strategy planning for Keystone lodging including 1100 rooms•Contribute to social media strategy, content, fan acquisition and messaging

Marketing Manager responsible for website content management, redesigns, email campaigns, online media including display and paid search, print collateral, development of vacation packages.Developed and executed digital marketing plans with a focus on ROI. Supported Brand Manager and Vice President of Marketing and Sales in brand initiatives, national creative and photography. Worked cohesively with various lines of businesses throughout the resort. Community liaison between the town and the mountain on news, events, terrain, and ski resort information. Produced lift, lodging and other packages.

Vail, Co

Marketing coordinator for Vail Mountain, supporting brand manager, event manager and VP of Marketing and Sales.

Los Angeles, Ca

Managed the Boarding for Breast Cancer booth and doubled donations through our summer effortsAdvocated awareness of the foundation to the public and media and broadened awareness

Traveled with the Vans Warped Tour as a Sponsor Representative of Right Guard Xtreme Sport for Fuse Sports MarketingSupervised the on-site display and worked closely with production staff