Sarah Bhalla Email & Phone Number

Houston, Tx, Us

Houston, Texas, United States

New York, New York, United States

• Led the development of the annual major consumer survey, surveying ~500,000 people across US and Canada; results are utilized to determine tours presented in 48 cities, investments in Broadway productions, and future marketing strategies• Identified and solved logistical challenges for touring productions, including routing between cities, performance schedules, and labor costs by coordinating with external parties (agents, venues) to ensure financial success & maintain union relations• Conceived and sustained show/market research documents and databases to support 150+ annual engagements booked• Evaluated marketing assets and campaigns for show-specific branding and product positioning; highlighted package drivers• Conducted and presented 80+ financial risk assessments to determine breakeven, fiscal targets, and preliminary budgets

Austin, Texas, United States

• Strategized promotional tactics to build brand awareness and sell student tickets: special events, digital presence, giveaways• Fostered patron relationships with Bass Concert Hall (2.9K seats) through outreach to incentivize significant donations

Orlando, Florida, United States

• Produced a consumer direct-to-market friction analysis – a comprehensive study of the web and app purchase/planning process for guests; researched competition and proposed streamlining 3rd-party booking and ~30 web/app amendments• Determined and initiated revisions for major overhaul of UK website, ensuring a seamless and positive guest experience • Defined significant milestones to clarify goals and timelines for integrated marketing campaigns across ~15 teams• Championed and compiled a comprehensive guide to vital marketing documents & tools (25 total) to reconcile relevant forms, increasing efficiency in cross-team collaboration and onboarding across the department as a whole (150 people)• Devised and presented a new Adobe Workfront approach, which streamlined storage and communication for 5 teams

New York, New York, United States

• Negotiated with dozens of vendors on orders and contracts totaling $350K+• Monitored and maintained fiscal budget of $3M, including taxation records, grants, and compliance with 501(c)(3) status• Integrated creative designers’ visions with more hands-on carpentry, lighting, etc.; oversaw creation of set, sound, and more

Austin, Texas, United States

• Built brand management campaigns to be featured in outlets like Bloomberg, Forbes, Business Insider, and Fortune• Evaluated website and social analytics for digital marketing campaigns to determine success and potential growth areas; researched patterns in viewership and PPC, using digital management platforms like Hoot Suite and Google Analytics• Created compelling content shared by thought leaders and best-selling authors with viewership of 200,000/post (+20%)

Philadelphia, Pennsylvania, United States

• Established new markets by researching and developing relationships with new corporate partners and producers• Managed fiscal contributions using patron databases, including SalesForce; helped administer $2,000,000+ annual budget• Handled logistics for event planning for “Feastival,” the biggest fundraising event of the year which generates approximately $300,000 in profit; directly involved in venue choice, event promotion, sponsor relations (ex: Audi), and vendor selection• Wrote releases and advertisements for press, including Philly Magazine, to promote Fringe Festival (50,000+ attendees)

Houston, Texas, United States

• Analyzed scripts to determine which demographic groups and organizations to reach out to in order to boost large group ticket sales• Organized calendar listings and ticket prices to present to several forms of media, such as the Houston Chronicle • Cultivated relationships with community leaders and businesses to raise awareness for upcoming productions• Developed online marketing campaigns, along with launching a stronger social media presence – increased followers by 45%