Sarah D. Blafer Email & Phone Number

United States

• Oversees and supports healthcare IT marketing in the Americas.
• Defines, writes, executes, and manages marketing campaigns designed to drive brand promotion and lead generation.
• Orchestrates national healthcare technology campaigns, targeting 5,000 top hospitals and clinics in the U.S.
• Increased Marketing Qualified Leads to Sales Qualified Leads (SQL) by 16% and SQL to wins by 36% via ABM campaigns.
• Supports event planning for 35,000 person conferences via ongoing promotion, brand recognition, and lead generation campaigns.
• Develops demand generation strategy development and execution by generating ideas that turn into actionable campaigns to drive leads.

Alexandria, Virginia, United States

• Increased conference attendance to 3,000+ and revenue year-over-year by 10% for multi-million dollar events.
• Pivoted to a virtual conference format due to the pandemic and broke attendance records.
• Saved the organization over $15,000 annually by creating graphics and other collateral in-house.
• Created and managed digital and traditional marketing activities.
• Implemented drip marketing to support and drive lead generation.
• Oversaw and maintained CADCA.org and geohealthequity.org.

Washington D.C. Metro Area

• Developed the “SFIG Vegas” app, which was downloaded 2,100 times.
• Led and facilitated SFIG Vegas 2019, the largest capital markets conference in the world with over 6,000 attendees.
• Created marketing materials to raise awareness of SFIG’s initiatives.
• Maintained and curated content for SFIG’s social media accounts, increasing followers by 20%.
• Oversaw data collection using Google Analytics and iMIS.

Falls Church, VA

• Coordinated with web and graphic designers to develop visuals for over twenty large campaigns.
• Developed and maintained three internal company websites.
• Co-managed a yearly survey that 67,000 employees participate in to measure engagement.
• Composed and edited a variety of written content for U.S. and global campaigns.

Washington D.C. Metro Area

• Generated marketing material to promote HHS’ grant management program to other Federal agencies.
• Developed messaging for internal and external publications.
• Integrated research, data analytics and creative work concepts.
• Generated and managed project plans and communications plans.

Washington D.C. Metro Area

• Launched a SharePoint website allowing employees to retrieve templates and to submit Communications requests.
• Created and implemented an educational food borne illness campaign across all 50 states.
• Built new and improved Communications channels for 7,000 employees.
• Advanced and implemented effective Communications strategies and tactics.

Middletown, Connecticut, United States

• Coordinated with a team of doctors, medical directors and nurses to provide patient care.
• Acted as team lead several days throughout the week (i.e., developed schedules, assigned duties, oversaw staff, managed patient records and hospital paperwork).
• Supported community and outreach programs as a member of the case management intervention team.
• Acted as a patient advocate by connecting them with mental health services.

Master Of Science (M.S.), Communications - Public Relations

Bachelor Of Arts (B.A.), Social Work