Sarah Bailey-Martin Email & Phone Number

Arnold, Mo, Us

Content Development and Strategy:- Creating and implementing a comprehensive style guide to ensure consistent messaging and brand voice across all written content.- Developing writer guides for each brand we partner with, facilitating clear and cohesive content creation aligned with brand standards.SEO and Data Analysis:- Analyzing SEO data to inform content strategies and optimize existing content, enhancing search engine rankings and visibility.- Managing ongoing… Show more Content Development and Strategy:- Creating and implementing a comprehensive style guide to ensure consistent messaging and brand voice across all written content.- Developing writer guides for each brand we partner with, facilitating clear and cohesive content creation aligned with brand standards.SEO and Data Analysis:- Analyzing SEO data to inform content strategies and optimize existing content, enhancing search engine rankings and visibility.- Managing ongoing backfill optimization projects to improve the SEO performance of older inventory.Team Leadership and Project Management:- Leading a team of writers in producing unique product descriptions for new seasonal offerings, managing the creation of content for 600 to 2,000 new products per season.- Overseeing the scheduling, assignment, and quality control of content projects, ensuring timely and accurate delivery of materials.Content Optimization and Performance Monitoring:- Monitoring content performance metrics to identify opportunities for improvement and implement changes to enhance user engagement and conversion rates.- Collaborating with marketing and product teams to align content initiatives with broader business objectives and marketing campaigns.Brand Consistency and Enhancement:- Ensuring all written content adhered to brand guidelines, maintaining a strong and consistent brand presence across various channels.- Innovating and refining content strategies to stay ahead of industry trends and meet evolving customer needs. Show less

Content Creation and Strategy:- Spearheading the creation of product descriptions for key tier-one brands and those with exclusive partnerships, ensuring high-quality and engaging content that resonates with the target audience.- Conducting extensive research on products, fabrics, and technologies used by partnered brands to produce accurate and compelling descriptions that convert.SEO and Keyword Optimization:- Identifying and implementing relevant keywords to optimize… Show more Content Creation and Strategy:- Spearheading the creation of product descriptions for key tier-one brands and those with exclusive partnerships, ensuring high-quality and engaging content that resonates with the target audience.- Conducting extensive research on products, fabrics, and technologies used by partnered brands to produce accurate and compelling descriptions that convert.SEO and Keyword Optimization:- Identifying and implementing relevant keywords to optimize product descriptions, enhancing search engine rankings and driving organic traffic.- Analyzing keyword performance and adjusting content strategies to maximize SEO impact and improve product visibility.Brand Partnership Management:- Maintaining a deep understanding of each key brand’s unique selling points and customization options, ensuring accurate and appealing representation in all written content.- Collaborating closely with brand partners to align content with brand guidelines and marketing objectives.Audience Engagement and Customization:- Tailoring content to meet the specific preferences and needs of Corporate Gear’s diverse audience, enhancing user engagement and conversion rates.- Utilizing insights into audience behavior and preferences to inform content strategies and improve overall user experience.Research and Development:- Continuously researching industry trends, competitor offerings, and customer feedback to keep content fresh, relevant, and competitive.- Developing a thorough understanding of customization processes, including various techniques and technologies, to accurately convey options to customers.Content Quality Assurance:- Ensuring all written content adheres to high standards of quality, consistency, and accuracy, reflecting Corporate Gear’s brand voice and values.- Regularly reviewing and updating content to maintain relevance and effectiveness. Show less

Remote

Quality Assurance and Editing:- Ensuring all content meets stringent brand guidelines, maintaining consistency and quality across diverse projects.- Verifying that edits accurately reflect client feedback, maintaining a high standard of client satisfaction and project integrity.- Conducting thorough checks for accuracy, including fact-checking, grammar, and spelling to deliver polished and professional content.- Working with high-level clients such as Dell, IBM, Workiva, and… Show more Quality Assurance and Editing:- Ensuring all content meets stringent brand guidelines, maintaining consistency and quality across diverse projects.- Verifying that edits accurately reflect client feedback, maintaining a high standard of client satisfaction and project integrity.- Conducting thorough checks for accuracy, including fact-checking, grammar, and spelling to deliver polished and professional content.- Working with high-level clients such as Dell, IBM, Workiva, and Kyndryl, ensuring their specific requirements and preferences are met.Award-Winning Project Contributions:- Contributing to award-winning projects, showcasing a commitment to excellence and innovation in content quality.- Playing a key role in projects that achieve industry recognition, reflecting a high standard of quality and effectiveness.Compliance and Consistency:- Ensuring all content adheres to legal and regulatory standards, as well as specific client guidelines.- Maintaining consistency in tone, style, and messaging across all content to align with brand identity and client expectations. Show less

Content Creation and Writing:-Crafted education-focused blog posts and sales copy centered on custom school planners.-Integrated SEO best practices into content development, enhancing online visibility and driving organic traffic.Content Management and Timely Delivery:-Managed content schedules to ensure timely delivery of all written materials.-Coordinated with various departments to align content creation with marketing and sales objectives.Collaboration and… Show more Content Creation and Writing:-Crafted education-focused blog posts and sales copy centered on custom school planners.-Integrated SEO best practices into content development, enhancing online visibility and driving organic traffic.Content Management and Timely Delivery:-Managed content schedules to ensure timely delivery of all written materials.-Coordinated with various departments to align content creation with marketing and sales objectives.Collaboration and Feedback:-Worked closely with marketing, sales, and product teams to align content with broader business goals.-Provided constructive feedback to writers, helping to improve the overall quality and effectiveness of the content.Content Strategy and Innovation:-Developed and implemented content strategies to engage the target audience and support business objectives.-Innovated content approaches to stay ahead of industry trends and meet evolving customer needs. Show less

Content Creation and Writing:-Developed patient-friendly content for the dentistry and orthodontics industry, ensuring clarity and accessibility for a broad audience.-Tailored content for SEO purposes, incorporating relevant keywords and optimizing for search engine visibility.Quality Assurance and Editing:-Served as a key member of the quality assurance team, reviewing and editing content to ensure it adhered to government guidelines and industry standards.-Ensured… Show more Content Creation and Writing:-Developed patient-friendly content for the dentistry and orthodontics industry, ensuring clarity and accessibility for a broad audience.-Tailored content for SEO purposes, incorporating relevant keywords and optimizing for search engine visibility.Quality Assurance and Editing:-Served as a key member of the quality assurance team, reviewing and editing content to ensure it adhered to government guidelines and industry standards.-Ensured accuracy, consistency, and quality in all written materials, maintaining a high standard of excellence.Industry Knowledge and Research:-Stayed up-to-date with the latest technologies and techniques in dentistry and orthodontics to produce informed and relevant content.-Conducted thorough research to support content creation, ensuring information was current and accurate.Compliance and Regulatory Adherence:-Ensured all content complied with government guidelines and regulations, maintaining ethical and legal standards.-Verified that all patient-facing information was accurate, reliable, and compliant with industry regulations.SEO and Digital Marketing:-Integrated SEO best practices into content development to enhance online visibility and drive organic traffic.-Collaborated with digital marketing teams to align content strategies with broader marketing goals and initiatives.Content Review and Feedback:-Provided constructive feedback and edits to writers, helping to improve the overall quality and effectiveness of the content.-Ensured all content met the company’s style guidelines and brand voice, maintaining consistency across all materials. Show less

Content Editing and Perfection:-Perfected content for university, national, and international publications, ensuring high standards of quality and professionalism.-Identified and corrected grammar, punctuation, and spelling errors while preserving the intended meaning and tone.Proofreading and Quality Assurance:-Edited and proofread a large volume of text within tight deadlines, ensuring accuracy and consistency across documents for internal and external… Show more Content Editing and Perfection:-Perfected content for university, national, and international publications, ensuring high standards of quality and professionalism.-Identified and corrected grammar, punctuation, and spelling errors while preserving the intended meaning and tone.Proofreading and Quality Assurance:-Edited and proofread a large volume of text within tight deadlines, ensuring accuracy and consistency across documents for internal and external communication..-Maintained high standards of quality, ensuring all publications reflected the university's reputation for excellence.Technical Document Simplification:-Improved the readability of technical documents for a non-technical audience, enhancing user engagement and understanding.-Collaborated with subject matter experts to ensure technical content was accurate and accessible to a broader audience.Crisis Communication and Reputation Management:-Contributed to crisis communication efforts to maintain the university's image and that of its research park during moments of political fluctuation or controversy.-Worked closely with the communications team to craft clear and effective messages that upheld the institution's integrity and reputation.Content Strategy and Consistency:-Ensured all content adhered to the university's style guidelines and branding, maintaining a consistent voice across all publications.-Developed and implemented content strategies to effectively communicate the university’s mission and achievements to diverse audiences.Collaboration and Feedback:-Worked collaboratively with writers, researchers, and the communications team to ensure high-quality content.-Provided constructive feedback to improve the overall quality and impact of written materials. Show less

Austin, Texas, United States

Content Creation and Research:-Stayed on top of the latest developments in at-home dentistry and remote orthodontics, including cosmetic teeth straightening and teeth whitening.-Researched products in depth to create buyer and comparison guides, fairly ranking products and services based on authentic customer reviews and sometimes our own testing.Crisis Communication and Reputation Management:-Developed crisis communications when certain brands or services encountered… Show more Content Creation and Research:-Stayed on top of the latest developments in at-home dentistry and remote orthodontics, including cosmetic teeth straightening and teeth whitening.-Researched products in depth to create buyer and comparison guides, fairly ranking products and services based on authentic customer reviews and sometimes our own testing.Crisis Communication and Reputation Management:-Developed crisis communications when certain brands or services encountered controversy or when companies we previously reviewed shuttered, maintaining the credibility and integrity of Smile Prep’s reviews.Editing and Quality Assurance:-Edited and proofread content for accuracy and clarity, ensuring all published content met brand standards.-Ensured consistency, accuracy, and adherence to the company’s style guide across all written materials.SEO and Digital Marketing:-Developed SEO-optimized content that increased visibility on search engines, resulting in an increase in organic traffic.-Integrated SEO best practices into content development to enhance online visibility and drive organic traffic.Industry Knowledge and Innovation:-Researched and wrote articles on a variety of topics related to at-home dentistry and dental care.-Maintained a thorough understanding of industry trends, products, and techniques to produce informed and relevant content. Show less

Revised and updated existing copy to meet current standards and industry best practices.Edited and proofread copy for accuracy and clarity, ensuring accuracy and consistency across all materials.Inspected and approved incoming content, ensuring quality standards were met.

Created content calendars and managed content schedules to ensure timely delivery of content.Wrote and edited copy for website pages that increased website visits.Focused on content related to DEI initiatives.

Developed and optimized landing pages to increase lead generation and drive conversions.Optimized website and landing pages for improved user experience and conversions, resulting in an increase in engagement.Edited and proofread a large body of text within a short timeframe, ensuring accuracy and consistency across all documents.

Developed SEO-optimized content for plastic surgeons and med spas that increased organic traffic.Researched and wrote articles and web pages on a variety of treatments, including mommy makeovers, med spa services, and hot topics in the beauty industry.Developed the voice of an influencer persona to promote doctors and increase reach and exposure.

Collaborated with cross-functional teams to create content that was optimized for SEO.Managed relationships with freelancers and other content contributors.Adapted writing style to meet the needs of each target audience, resulting in higher engagement and reader satisfaction.

Revised and updated existing copy to meet current standards and industry best practices.Edited and proofread copy for accuracy and clarity, ensuring accuracy and consistency across all materials.Collaborated with other editors to ensure quality of all content.

Pachuca, Hidalgo, Mexico

Delivered lectures that engaged students and sparked interest in the subject matter.Led hands-on workshops that provided students with the opportunity to apply the theories and techniques discussed in lectures.Encouraged students to think outside the box and strive for excellence in their work.

Standardized documents translated from Spanish to English, increasing accessibility of information for English-speaking investors.Developed an online library resource hub that increased investor interest.Constructed portfolios tailored to individual investor profiles.

Bachelor Of Arts (B.A.), Education

Art History, Criticism And Conservation