Bringing Omni-Experiences to Customer Experience.OmniFlow Is a game changer CX Suite designed for the new experience economy Era.Our platform enables you to boost your customer knowledge & leverage your audience to achieve more business impact with new dimensions.Both on your core offer and beyond by creating your ecosystem of partners (creators, B2B third parties...) and new revenue streams.www.Omniflow.cx

Leading the ideation, creation, development and execution of innovative digital marketing strategies and tactics for GroupM/WPP clients.

Brand and consumers profiling.Channel and content planning in collaboration with a creative dept.CRM and data management : Relationship (contact plan) & Loyalty program strategy.Special integrated media operation and Below the Line activities (street marketing, retail…)Digital strategy and online activations (online visibility, traffic and leads generation…)Objective: Develop relational strategies and tailored online and offline content & operations that enables brands to connect with a target audience in an engaging experience.

Brand central media and digital strategy, international coordination and prospective.Development and implementation of brand international media guidelines and digital strategy in Europe / Middle East/ Latin America (13 subsidiaries, 36 countries).Assistance and guidance to local teams in Communications planning /Review of local markets strategy to ensure they raise the bar and provide best in class media plans.Research, digital trends and industry benchmarking.Objective: Elaboration of international sized communication projects and process definition to drive consistency across the markets.Main projects: Love campaign/Myspace, Roadster men fragrance launch

Communications planning consultancy for international Mccann Group accounts.Media strategies based on Central media briefs in collaboration with the account director.Analysis of industry trends and definition of target audience.Creation of local media approach based on market and consumer insights.Development of media mix selection in line with the media strategy and the target consumption.Identification of relevant media innovation. Management of media buying teams for implementation of the strategy and for the delivery of the campaigns on time and on budget.Objective: Translation of international media strategy / communications guidance into relevant local media planning strategy.

- Brand platform definition and positioning strategy - Brand content and tone of voice- Brand architecture and brand portfolio rationalization- Design management: visual identity, Packaging & Retail- Internal and external communication Objective: Delivering Brand communication platform (Positioning, signature, identity, logo, brand visual guidance).