Sarah Bowen

Sarah Bowen Email and Phone Number

Strategic Marketing Officer, Medical and Pharmacy Solutions @ Cigna
Atlanta, GA, US
Sarah Bowen's Location
Atlanta Metropolitan Area, United States, United States
About Sarah Bowen

An accomplished marketing professional with 20 years of experience in marketing strategy, growth, sales enablement, product positioning & launch, and differentiated story telling. I am passionate about my work and enjoy moving at a fast clip in dynamic, high growth, and mission-driven organizations. In addition, I'm intrinsically motivated to deliver high-value results, build strong relationships, and create marketing strategies that push the boundaries of what’s possible. Areas of expertise include enterprise marketing, product marketing, go-to-market strategy, marketing operational effectiveness, multi-channel campaign management, acquisition & retention, lead & demand generation, content strategy, brand narratives, competitive analysis, value proposition, execution & measurement, team leadership & mentorship, effectively navigating highly matrixed organizations, external agency relationship management, budgeting.

Sarah Bowen's Current Company Details
Cigna

Cigna

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Strategic Marketing Officer, Medical and Pharmacy Solutions
Atlanta, GA, US
Website:
cigna.com
Employees:
29491
Sarah Bowen Work Experience Details
  • Cigna
    Strategic Marketing Officer, Medical And Pharmacy Solutions
    Cigna
    Atlanta, Ga, Us
  • Cigna
    Strategic Marketing Officer, Medical & Pharmacy Solutions
    Cigna Apr 2021 - Present
    Bloomfield, Ct, Us
    Lead comprehensive, insights-driven growth marketing strategies and activation across U.S. commercial businesses for core medical and integrated pharmacy solutions and related products – inclusive of virtual care, network & benefits, PBM, channel steerage, E2E condition management, specialty pharma, clinical programs, funding solutions, and stop loss.
  • Cigna
    Strategic Marketing Officer, Pharmacy
    Cigna Apr 2018 - Apr 2021
    Bloomfield, Ct, Us
    Lead the development and execution of comprehensive marketing plans, product positioning, lead generation and nurture, engagement and content strategy enablement for Cigna Pharmacy.
  • Magellan Health
    Marketing Director
    Magellan Health Mar 2012 - Apr 2018
    Frisco, Texas, Us
    Developed, led, and implemented marketing strategies in support of pharmacy benefit management (PBM), specialty, and clinical solutions. Supported new, retained and upsell/cross-sell business opportunities driving value, profitability, and growth among health plans, consultants, employers, states, patients, and providers.
  • Aetna, A Cvs Health Company
    Head Of Pharmacy Marketing
    Aetna, A Cvs Health Company 2010 - 2012
    Hartford, Connecticut, Us
    Led marketing strategy for all aspects of Aetna Pharmacy Management (APM) including the pharmacy benefits manager, specialty, and mail-order pharmacies. Worked closely with key stakeholders to architect marketing solutions that drove profitability, improved member experience, increased awareness, preference, and retention.
  • Aetna, A Cvs Health Company
    Senior Marketing Manager
    Aetna, A Cvs Health Company 2007 - 2010
    Hartford, Connecticut, Us
    Led comprehensive customer acquisition marketing strategies incorporating competitive analysis, segmentation, positioning, needs assessment, and campaigns in support of Aetna Rx Home Delivery script and new member growth goals.
  • Orlando Health
    Marketing Manager
    Orlando Health 2005 - 2007
    Orlando, Fl, Us
    Led marketing, advertising, and promotional campaign activities for Orlando Regional Medical Center (ORMC) to successfully differentiate products from competition and create a solid brand platform.
  • Deloitte
    Senior Marketing Specialist
    Deloitte 2000 - 2005
    Worldwide, Oo
    Supported health care and life sciences prospect and client success teams through marketing strategies focused on segmentation, networking, relationship building and growth.

Sarah Bowen Education Details

  • Winona State University
    Winona State University
    Communications

Frequently Asked Questions about Sarah Bowen

What company does Sarah Bowen work for?

Sarah Bowen works for Cigna

What is Sarah Bowen's role at the current company?

Sarah Bowen's current role is Strategic Marketing Officer, Medical and Pharmacy Solutions.

What schools did Sarah Bowen attend?

Sarah Bowen attended Winona State University.

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