Sarah Bowen Email and Phone Number
An accomplished marketing professional with 20 years of experience in marketing strategy, growth, sales enablement, product positioning & launch, and differentiated story telling. I am passionate about my work and enjoy moving at a fast clip in dynamic, high growth, and mission-driven organizations. In addition, I'm intrinsically motivated to deliver high-value results, build strong relationships, and create marketing strategies that push the boundaries of what’s possible. Areas of expertise include enterprise marketing, product marketing, go-to-market strategy, marketing operational effectiveness, multi-channel campaign management, acquisition & retention, lead & demand generation, content strategy, brand narratives, competitive analysis, value proposition, execution & measurement, team leadership & mentorship, effectively navigating highly matrixed organizations, external agency relationship management, budgeting.
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Strategic Marketing Officer, Medical And Pharmacy SolutionsCignaAtlanta, Ga, Us -
Strategic Marketing Officer, Medical & Pharmacy SolutionsCigna Apr 2021 - PresentBloomfield, Ct, UsLead comprehensive, insights-driven growth marketing strategies and activation across U.S. commercial businesses for core medical and integrated pharmacy solutions and related products – inclusive of virtual care, network & benefits, PBM, channel steerage, E2E condition management, specialty pharma, clinical programs, funding solutions, and stop loss. -
Strategic Marketing Officer, PharmacyCigna Apr 2018 - Apr 2021Bloomfield, Ct, UsLead the development and execution of comprehensive marketing plans, product positioning, lead generation and nurture, engagement and content strategy enablement for Cigna Pharmacy. -
Marketing DirectorMagellan Health Mar 2012 - Apr 2018Frisco, Texas, UsDeveloped, led, and implemented marketing strategies in support of pharmacy benefit management (PBM), specialty, and clinical solutions. Supported new, retained and upsell/cross-sell business opportunities driving value, profitability, and growth among health plans, consultants, employers, states, patients, and providers. -
Head Of Pharmacy MarketingAetna, A Cvs Health Company 2010 - 2012Hartford, Connecticut, UsLed marketing strategy for all aspects of Aetna Pharmacy Management (APM) including the pharmacy benefits manager, specialty, and mail-order pharmacies. Worked closely with key stakeholders to architect marketing solutions that drove profitability, improved member experience, increased awareness, preference, and retention. -
Senior Marketing ManagerAetna, A Cvs Health Company 2007 - 2010Hartford, Connecticut, UsLed comprehensive customer acquisition marketing strategies incorporating competitive analysis, segmentation, positioning, needs assessment, and campaigns in support of Aetna Rx Home Delivery script and new member growth goals. -
Marketing ManagerOrlando Health 2005 - 2007Orlando, Fl, UsLed marketing, advertising, and promotional campaign activities for Orlando Regional Medical Center (ORMC) to successfully differentiate products from competition and create a solid brand platform. -
Senior Marketing SpecialistDeloitte 2000 - 2005Worldwide, OoSupported health care and life sciences prospect and client success teams through marketing strategies focused on segmentation, networking, relationship building and growth.
Sarah Bowen Education Details
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Winona State UniversityCommunications
Frequently Asked Questions about Sarah Bowen
What company does Sarah Bowen work for?
Sarah Bowen works for Cigna
What is Sarah Bowen's role at the current company?
Sarah Bowen's current role is Strategic Marketing Officer, Medical and Pharmacy Solutions.
What schools did Sarah Bowen attend?
Sarah Bowen attended Winona State University.
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