► Oversee full sales cycle – from prospecting, to negotiation, to contracting, and closing.►Manage relationships with Omnicom (Hearts & Science, OMD, SSCG) and WPP (CMI, Wavemaker,Mediacom) Agencies that use Veeva software; reinforce education and secure YOY contract renewals.►Book of business exceeds $20M; personally responsible for closing $1.5M of new revenue during my first year with Veeva; Currently on track to close $5M in new business by EOY ‘24.►Pioneered education workshop format with agency leadership; brought in new tools to measure agencysatisfaction every quarter. Format was used across entire agency team.►Rebuilt agency model to create synergies at the holding company level (vs agency by agency).►Spokesperson at company-wide retreat on the topic of “Perfecting the Agency Relationship.”►Earned multiple accolades, including a shared award as the Sales Team of the Year (2023).►Employee resource group participant; Veeva Women’s Community Group and Veeva Mentorship Program.

► Innovated agency structure by consolidating 150 agencies to a holding company model (IPG and Publicis).►Reallocated $20M in marketing budget to diverse agencies; increased staff diversity by 80%.►Introduced Verizon to influencer marketing; recruited a new agency-of-record that ultimately established apresence for Verizon on TikTok & Instagram.► Led semi-annual agency reviews across 2K+ participants to evaluate agency performance.►Saved Verizon time (18,000 hours) and money ($17M) through aggressive contract negotiation.►At the brink of the COVID pandemic, I initiated and rolled out a work-from-home solution for 700 employees.

► Managed 10-12 project managers across 5 clients at a time; focused on reaching objectives as a team. ▷ Characterized, developed and maintained client digital presence (+744% website traffic). ▷ Upheld relationships with Twitter, Hootsuite and other vendors; opened the door to beta testing. ▷ Crafted monthly social media ROI reports to align with clients’ key performance indicators. ▷ Trained clients to engage with followers through Reddit AMAs, Twitter Chats and FB Live.► Collaborated in new business pitches; helped secure 15+ new clients.► Established client benchmarks, reviewed analytics and recommended next steps for digital strategy.

► Built digital campaigns (email, SMS, web, social, SEO, paid) to drive traffic, awareness, conversion.► Created new services to offer clients as value-adds, resulting in contract renewals. ► Attended conferences like Advertising Week and Social Media Week to discover trends and share learnings.► Innovated use of proprietary analytic tools, contributing to $20K in savings and 500+ hours saved annually.

►Pioneered the “Community Team” – equipping our social media department with daily outreach strategies, analytics, and the latest trends in tools and technology trends drive traffic and generate awareness towards clients’ goals. ►Developed influencer outreach program, client disaster plan, CTA strategies, UTM campaigns, content optimization tactics, established client KPIs, and more.