Passionate, trustworthy and optimistic. Strong will to defend ideas and creativity. High level of involvement in strategic thinking. Teamwork makes the dream work.French native, fluent in English.Management of integrated global projects (all aspects of communication such as partnership, content, social, influence)TROPICANA: Impossible challenge: Regain relevance & distinctiveness in the juice category while Innocent threaten Tropicana’s leadership.Europe strategy definition (platform playbook, executional guidelines)Europe production management (Integrated campaign)Europe content strategy definition & implementation & reporting Management of 2 Account Executive and one Team PAEnsure coordination and management of a Social Media Strategist & a Social Media Manager. Financial monitoring and reporting.Market research and competition benchmarking and analysis

Management and coordination of Publicis network agencies around global projects.NESCAFÉ Impossible challenge: Own a place in the top 5 food and beverage brands within a landscape swept up by third wave coffee players.Direct report in to the Worldwide Account DirectorManagement of one Account Executive and one Team PAHandling of local market implementations and requestsFinancial monitoring and reportingGlobal strategy definition (brand book, executional guidelines)Global production management (image bank, global visual assets)Direct involvement in product concepting (e.g. iced coffee)Market research and competition benchmarking

Lead on pitch preparations, coordination of strategic and creative recommendations, deck build and client services (e.g. Naf Naf, CNIPT, Thalys, St Mamet, Paco Rabanne, etc.).HERMÈS ‘EAU DES MERVEILLES’ PERFUME Impossible challenge: Create product preference through a re-enchanting of daily life.

Lead and autonomous management of advertising campaigns from start to finish, ensuring great client relationship and streamline coordination of online and offline. TOYOTA Impossible challenge: Increase consideration and purchase intent for a Japanese car manufacturer in a market monopolized by the three national car makers.LEXUS Impossible challenge: Turn Japanese manufacturing and hybrid driving into premium assets in a market dominated by German engineering. KIRI Impossible challenge: Retaining brand preference in a market flooded by private labels. APERICUBE Impossible challenge: Renew brand relevancy with and enduring brand story.