Director Of Communications
Current• Manage an editor, two graphic designers, printers and IT vendors. • Created Insights, a 50-page quarterly journal with 5,000-person circulation, earning consistently positive feedback for breadth and depth of content. The journal replaced a monthly newsletter with upgraded design and content. As Managing Editor, plan/edit content and coordinate production with designer and printer.• Effectively use social media to increase association’s reach and membership. Established presence on Facebook, Instagram, Twitter, LinkedIn and YouTube. Established guidelines and create weekly content. Deploy social media best practices and also train members on using digital media for their businesses. • Honed crisis communication skills during college admissions scandal. Converted a setback for the education consulting industry into a positive with increased IECA awareness and membership. Proactively provided guidance to members, wrote press releases, served as media liaison and connected media to members.• Redesigned all printed materials and created new style for the association. Manage all brand marketing.• Oversee all messaging and print and online communication for two annual conferences (1,200+ attendees).• Significantly improved functionality and targeting for online member network by replacing listserv with Higher Logic platform. Managed launch including design, testing and guidelines. Provide support and improvements. • Developed “5 Minute News” e-newsletter sent to 2,600 members every Monday morning. Wrote content for six years; now provide oversight and edit content for the weekly email.• Enhanced content, navigation and functionality of website during frequent updates and three major overhauls. Redesigned and migrated to WordPress (2007) and added member password-protected section (2017).
