I offer media training and interview prep sessions, write press releases and curate a list of media outlets where to pitch that release, build a digital press kit for your website, and create a public relations plan for your new business or product. My full list of services is available at https://www.sarahramsey.com/services/.

Freelance editor and writer for hire. My experience includes:--Editor at Craft Your Content, coaching writers and providing content and copy edits for a diverse set of writers and publications.--Staff writer for heartland lifestyle website Wide Open Eats. Write 30+ articles a month and build articles in WordPress, including SEO and social media optimization.--Copywriter for marketing agencies, providing social and email copy for small businesses, academic institutions, and nonprofits.--Media relations for small businesses, writing press releases and pitches and building media lists.--Published articles in outlets including Neighborhoods.com, Empire Flippers, 100 Days of Appalachia, and Greenbrier Valley Quarterly, writing on topics including craft beer and liquor, travel, local foodways, cooking, DIY projects, managing and growing an online business, creativity, and the craft of writing.

--Develop and oversee all communications strategies, content, and schedules for the Foundation’s external messaging and publications.--Manage the USGIF and trajectory brands across multiple platforms.--Manage the marketing and communications budget. Negotiate contracts and terms with external suppliers and service providers.--Manage a small team of full time employees and freelancers.--Develop relationships with GEOINT-related media to raise Foundation's thought leadership profile.--Manage the production of visual media, written content, and social media, ensuring that brand and voice are clear throughout all communications products.--Lead planning, editing, and production of USGIF’s annual report.

--Advise government client on content marketing strategy that led to a 273% increase in unique users in the first four months.--Develop new content on a weekly basis for Sharepoint-based internal website, including data visualizations and infographics. --Track and analyze audience feedback and ROI user metrics on internal website and communicate success or need for improvement to client.--Monitor critical topics for legislative interest and media coverage.--Track legislation and communicate key congressional actions company-wide.--Write articles for industry publications and for company intranet. --Craft presentations that outline lessons learned from standing up a organization during the pandemic.

--Advised clients on business development and outreach efforts with the media, Congress, and federal agencies. --Wrote a 10-12-page weekly newsletter providing critical intelligence, analysis and insight for the national security, civil, and commercial space communities. --Planned two conferences attended by around 100 people with speakers including members of Congress and senior industry and Department of Defense officials.--Managed company website and social media.

--Supervised five direct reports, plus contractors and students workers; assigned work; set division policies; managed hiring process and administered employee reviews.--Developed budget for office operations; collaborate with other offices on cross-college budget needs and negotiated contracts with external service providers. --Introduced a multi-channel communications strategy to broaden awareness among key stakeholders including donors, alumni, press, and government officials; strengthened organizational messaging aligning each of the five schools with the main college message and priorities.--Directed content development, including news releases, social media, digital content, direct communications with alumni and donors, and marketing products, plus drafting official news statements, op-eds, talking points, and other communications from senior officials.--Improved relationships with local media and education reporters and editors resulting in feature articles and news stories on local outlets. Produced two media events with national coverage and five events with local coverage.--Maintained editorial calendar, defined newsroom processes and authored a style guide, revamped analytics process to track progress of communications campaigns and activities.--Managed crisis communications, including the response to an incident that received global attention.--Co-chaired committee managing the site visit for the college’s reaccreditation process that resulted in a successful accreditation.

Obama Administration Appointee. Served as a Special Assistant to the Associate Administrator for Communications, then as a Public Affairs Specialist.--Advised senior officials on strategic communications and brand development; managed the social media accounts for two senior officials and three agency programs. --Executed public affairs function for three different offices within NASA Headquarters; planned and carried out strategic media and public relations campaigns; acted as NASA spokesperson.--Led special projects, including an internal communications working group that created a successful new agency-wide internal communications process to allow senior officials to communicate directly to 18,500 civil servants.--Produced six live NASA TV events, including one event that engaged over 10,000 students and teachers across the country. --Developed external partnerships, including one with Toshiba Vision resulting in NASA content being seen by millions of people in Times Square. --Developed communications campaigns and built brand awareness for NASA Technology and the NASA prizes and challenges programs; launched Asteroid Data Hunter contest with coverage resulting in 12,000 site visits over first two days.--Wrote and edited talking points, briefs, one-pagers, infographics, emails and pitches for internal and external audiences, as well as speeches, op-eds and presentations for executive leadership. Created branded content for NASA’s digital and social media channels, exhibits and print products.

--Supported NASA's Office of Program Analysis and Evaluation, tracking metrics and reporting requirements across the agency.--Managed process of drafting and editing major congressional performance metrics report.--Led team of five, balanced workload among team members and ensured projects were completed on time; managed monthly reporting requirements.--Supported A Suite in planning special events; wrote white papers and remarks for leadership.

--Created long-term communications strategy, built on promoting teams as friendly competitors while leveraging individual stories; developed relationships with 14 GLXP teams, advised them on creating and marketing unique team brands.--Designed and executed major events, including GLXP launch at 2008 Wired Nextfest, major media event at Google announcing GLXP teams, and XPRIZE Cup Executive Summit.--Advised stakeholders on public reaction to sensitive policy issues like exploration of historic Apollo 11 landing site on moon by privately-operated rovers.--Grew media and public interest by developing new marketing strategies and identifying non-traditional opportunities, including use of social media; managed media presence at events.

--Managed exhibit presence at conferences with national audiences and helped reshape exhibit outreach program; represented NASA at conferences and events.--Facilitated and executed hospitality-focused guest operations including invitations, tours, hotel arrangements, transportation and on-site trouble shooting, for approximately 100 guests for each space shuttle launch in Florida.--Authored speeches, including for Astronaut Memorial Foundation Day of Remembrance events--Served as lead legislative and policy analyst for Launch Services and International Space Station programs.

--Selected as a Presidential Management Fellow.--Part of team that developed National Security Space Acquisition Policy 03-01.--Developed recommendations for legislative changes; represented office on policy tiger teams.--Wrote speeches and presentations for senior leadership.--Prepared senior leadership for congressional hearings.

--Managed paid and volunteer staff of up to 10 people.--Created and implemented education and outreach programs such as school workshops and summer camps, increasing attendance and revenue; managed project budgets; planned and executed community events for between 10-500 people.--Pitched major sponsorship opportunity to local business, resulting in a new, creative planetarium-based education program for the museum.--Represented the Center on city-wide museum council, creating activities like Boo-seum Bash to increase museum attendance and awareness.--Started as a volunteer giving tours, hired as a full time employee and then promoted to Director of Education.