Sarah Brockway Email and Phone Number

Lead strategic marketing campaigns that raise awareness of JFF and its programs, while also acting as the MarComm team's main hub for staffing and resourcing projects and initiatives across the marketing organization. Developed structured processes and reporting mechanisms that drives team accountability while keeping key stakeholders aware of key milestones. Responsible for the building and managing project plans and processes to ensure external and internal partners are executing at a high level and within budget and deadlines. Manage remote team of eight marketing project managers.

• Managed multi-phase and multi-faceted digital and direct response campaigns from concept to execution to align with corporate marketing revenue objectives• Project managed the creative development of digital content strategy for global website, DCO, paid media, social media, blogs, video, events, sponsorships, and digital assets to drive brand awareness, acquisition, retention and revenue growth• Project managed the creative execution of a top to bottom repositioning, renaming and rebranding of Fortune 150 company with a 90- year legacy history Key results: 354% increase in site visits over legacy average, 15- point increase in brand recognition/perception, $18M increase in revenue while achieving brand goals, decreased creative production timeline 45%.• Active participant in building MarCom team from 10 to 50+ resulting in 90% of all company creative done in-house Key results: reduced annual agency spend by $10M/year, complete rebrand in 9 months, redesigned entire website <4 months, launched 2X the number of major campaigns YOY, and increased technology brand awareness by 60%.• Responsible for the build out of the project management function and department. Hired, trained, managed and developed team of 7 FTE’s• Optimized internal campaign and product launch project management process to focus creative resources on blue chip priorities 80% of the time, up from 65%• Yearly management of approximately 450+ projects and 2,300+ asset builds for blue-chip and tier 1 product launches with 98% on-time delivery

• Managed internal creative agency to ensure the highest quality digital, direct response and traditional creative materials were produced and executed for global campaigns and product launches• Managed approximately 3,500 initiatives annually across multiple divisions for 200+ internal clients• Aided in roll out of brand overhaul/refresh across enterprise division which included overhaul of multi- language website and 200+ assets.• Worked collaboratively with multi-functional stakeholders supporting channel partners, product/segment marketing, field marketing, executive presence, social media, public relations, sales, regional marketing, internal communications, customer experience, marketing operations, legal and human resources to deliver targeted and on-brand marketing materials, content and campaigns• Oversee budget management, including forecasting, to ensure that all marketing communications expenditures are focused and can be tracked to positive ROI• $6MM annual savings of internal agency vs. outsourcing• Developed standard procedures, production schedules and consistent SLAs to ensure that all projects are delivered on-time and on-budget• Implemented a new project management system that streamlined processes and increased efficiency by 50% at launch which continues to out-perform legacy system• Procured and managed relationships with outside vendors including printers, agencies, and various suppliers• Managed staff of 6 FTE’s

•Developed marketing solutions supporting student acquisition and retention•Managed the development of integrated marketing communications strategies across multiple media types; including TV, video, radio, print, direct mail/email, online and social media•Aligned marketing strategies using consumer insights and ROI analysis•Supervised the creative process with outside agencies and key internal clients managing production costs and timelines ensuring projects were delivered on time and on budget•Collaborated with key stakeholders understanding business goals and determining program success metrics•Monitored and communicated results ensuring customer satisfaction, budget adherence, and goal achievement•Directed and implemented the development of brand strategy and positioning•Developed and managed regulatory documents to ensure compliance•Produced email lead nurturing campaign for new and vintage leads that increased engagement 10%

•Developed end-to-end marketing plans targeting, acquiring and retaining high value students•Managed $20MM annual marketing budget, timelines and P & L’s for effective growth•Generated 500,000+ leads annually via multiple channels increasing sales growth year over year (YOY) by 12-15% with a 5% improvement in cost per lead •Analyzed the effectiveness of marketing plans and media spending on an ongoing basis•Provided 200+ staff sales team with tools needed to be successful•Analyzed industry trends and competitive activities improving points of differentiation •Executed summer retention program, decreasing overall attrition by 2.8% YOY

•Managed $17+ million direct mail (DM) budget•Strategically planned and implemented DM acquisition programs with yearly mail volumes in excess of 52 million pieces per year•Optimized print/mailing strategy resulting in a $600,000 savings in the first year implemented•Negotiated third party data services contract resulting in $800,000 savings per year•Directed the strategic planning and implementation of sales pipeline management system including extensive communication strategy for sales support and upsell/cross-sell opportunities to current responders and customers increasing revenue by $15MM in the first six months of program implementation•Managed customer segmentation and collaboration of response/purchase models•Established and maintained relationships with outside vendors initiating and managing RFP for print vendor resulting in 45% savings on expenses•Partnered with New Business Development to identify communication strategy for new products/services

Marketing Communications Manager (2001- 2004)•Managed strategic planning and implementation of 45 retail locations in 14 states•Drove consumers to retail stores through integrated media programs•Directed local marketing initiatives across the entire consumer division implementing an integrated marketing communications plan decreasing line loss in key MSA’s by up to 30%•Provided tools and strategies aiding local markets sales teams to meet/exceed sales objectives•Strategically developed and executed promotional advertising and retention of existing customer base of 15MM direct mail pieces annually with retention direct mail generating a 4%-12% response rate and acquisition DM generating a 1%-3% response rate•Managed production process with three core print partners negotiating costs and timelines saving $3MM on printing costs •Maintained integrity of corporate brand across all external communications increasing unaided brand awareness by over 20% after 3 quarters of new brand strategy implementationMarketing Communications Manager, Direct Marketing (2000- 2001)•Developed and maintained $10MM direct mail advertising budget•Collaborated in decreasing customer attrition by 60% through direct mail campaigns•Managed development and execution of direct response acquisition promotions•Created and established upsell opportunities generating $50MM in revenue•Analyzed and presented direct response strategies and results to upper management