Founded in 2013, VOCAL Communications is a premier multi-discipline communications agency headquartered in New York, with additional outposts in Paris, LA, and Toronto. As the Founder and CEO, I lead our dedicated team, ensuring no task is too small to tackle or too big to conquer.Global Footprint: Our agency has established a strong global presence, delivering integrated marketing and publicity solutions across North America and Europe.Prestigious Clientele: We have collaborated with top-tier brands such as Microsoft, Pepsi, and Nike, ensuring high ROI and meeting KPIs through expertly executed campaigns.Brand Launch Expertise: Successfully launched and positioned brands like Saturdays Surf and event platforms like Street League Skateboarding, driving substantial brand awareness and market impact.Team Leadership: Leading a small yet dynamic and growing team of professionals specializing in experiential and digital marketing, event production, PR, social, and owned media.Strategic Planning: With over 20 years of experience, I excel in strategic planning, working closely with high-level executives to develop and execute holistic business strategies.Cross-functional Leadership: Recruited and trained over 30 marketing and PR specialists, leading cross-functional teams with a hands-on management style that fosters team contribution and maximizes performance.Clients include: Microsoft, Pepsi, Absolut, Nike, Alps & Meters, Saturdays Surf, Simon Properties, Pantone, JBL, Casio, NaaS Technologies Inc., Street League Skateboarding, and more.

I led strategic PR campaigns positioning NaaS Technologies Inc as an industry leader in EV charging. Managed quarterly earnings announcements, brand updates, and partnerships, ensuring cohesive messaging across teams. Utilized diverse channels to spotlight our innovation and vision in revolutionizing EV charging solutions.

At Listen I led and oversaw the amplification efforts for Microsoft's Experiential Campaigns, playing a crucial role in steering their triumph. My responsibilities were multifaceted, involving strategic PR integration as a linchpin for success. Collaborating closely with various agency departments like digital marketing, the web team, and content creators, I ensured a seamless integration of PR strategies into each campaign. This entailed aligning public relations initiatives with the overarching campaign objectives, aiming to optimize impact and extend the campaign's reach. By harmonizing PR efforts with the campaign's core goals, I contributed significantly to the campaigns' effectiveness and resonance in the targeted market.

As the head of a pivotal division at Exposure, I bore immense responsibility, directly reporting to the Board of Directors. My role encompassed a spectrum of management duties crucial to the division's success, spanning operational planning, human resources, financial stewardship, advocacy, and comprehensive risk management, both internally and externally. A focal point of my role was nurturing high-level client relationships, overseeing account health, and closely managing KPIs. Leveraging my extensive media contacts, I ensured positive media placements to amplify brand visibility and impact.Additionally, I formulated communication strategies tailored for a diverse portfolio encompassing over 25 corporate lifestyle brands. My strategic approach aimed at aligning brand messaging with market demands, further solidifying the brands' market presence and resonance among target audiences.Clients include: G-Shock, Incase, DC Shoes, Casio G'zOne, Carhartt WIP, WeSC, Converse, Nike SB, Street League Skateboarding, Reebok

As Saturdays Surf NYC's Global PR Director, I orchestrated a successful launch campaign, reaching 750+ million through top-tier publications. Managed all media communications, including events, openings, and product seeding. Secured accolades such as a cover placement in the Style Issue of Monocle, "coolest store in America" and Best Menswear 2011 by GQ's Jim Moore.

VICE Media marked the genesis of my post-college career, also serving as the catalyst for my relocation to New York City. Notably, I established a brick-and-mortar retail infrastructure in New York City, bridging the gap between VICE and influencers. This strategic endeavor merged physical and digital presence, enhancing brand visibility and fostering deeper connections with our audience. Through these strategic endeavors, I played a fundamental role in not just expanding the VICE brand but also in authentically embedding it within the fabric of the youth culture scene. This experience served as a testament to my ability to innovate, connect, and strategically position a brand within a dynamic and trendsetting demographic, marking a significant chapter in my professional journey.