Sarah Snyder-Castañeda Email & Phone Number

San Antonio, TX, US

I help business owners and marketing teams get clear on their digital marketing efforts and leverage their resources for the best ROI possible. My hunger for ongoing learning ensures my SEO, PPC and Content Marketing knowledge is on the cutting edge. With 15+ years in the digital marketing field, I am well-versed in establishing and maintaining productive.

San Antonio, Texas Area

Provided digital marketing services including but not limited to SEO, content auditing/strategy, PPC, social media advertising, digital reporting, Google My Business, and more. Regularly participated in continuing education opportunities including Local U Advanced Austin and remote attendance of MozCon 2018 and Facebook Ads Summit by Social Media Examiner.

San Antonio, Texas

Co-managed team that executed the online marketing efforts of more than 30 clients. Areas of focus included Search Engine Optimization, social media, content marketing, emarketing, and more. Assisted CEO in online marketing strategy development, client relationship maintenance and standard operating procedure development. Stayed current on industry news.

San Antonio, Texas

Developed and executed Search Engine Optimization initiative for a 300+ page website for a nationally-ranked credit union of 60+ branches. Assisted in writing verbiage for online banking site (transactional end) as well as content for the company's public-facing website. Researched SEO industry trends and audited company online collateral for SEO strategy.

San Antonio, Texas

Worked with Creative Director, Graphic Artists and Website Designer to develop strategy and content for print and website collateral. Clients included City of San Antonio, San Antonio International Airport and Zachry Corporation.

San Antonio, Texas

As a community weekly reporter, wrote news and feature stories on city government, education and business from a hyperlocal standpoint. Assisted in editing and layout process and filled in for Editor when absent.

Waco, Texas

Duties for this mid-sized daily included editing copy, writing headlines, designing and pulling wire stories for pages, proofing and correcting pages, and posting content to website. Notable responsibilities included front page and features section design.

Killeen, Texas

Duties for this small-sized daily included editing copy, writing headlines, designing and pulling wire stories for pages, proofing and correcting pages, and posting content. Designed the Fort Hood Herald and Copperas Cove Herald weeklies.

Austin, Texas

Assisted office in its role to provide communication, news and public information services for the UT System Board of Regents and the UT System executive offices. Responsibilities included online content, research, press releases, and company newsletter.

Austin, Texas

As General Reporter, covered breaking news that included protests, campus emergencies and guest speakers. Line edited, proofed, fact-checked, wrote headlines, and rewrote stories as Copy Editor. As Senior Reporter, covered state agencies and the legislature on topics including the statewide nursing shortage, insurance for the disabled, carbon emissions.

B.S., Journalism

Study Abroad, French

Education record