Sarah Vanderbosch Email & Phone Number

• Successfully develop and execute comprehensive SEO strategies for 20+ client accounts, collectively valued at more than $2 million, increasing organic traffic and contacts by over 45% in the past year. These strategies include onsite and offsite optimization such as site architecture, keyword and content optimization, E-E-A-T optimization, link building, and technical SEO.• Achieve significant improvements in client rankings for competitive legal industry keywords. In one example, boosting a customer’s average position from 56 to 8 within six months for personal injury keywords. This led to a 58% increase in organic traffic for these keywords.• Maintain a 100% customer retention rate for high-spend/value accounts for multiple years, demonstrating a strong ability to retain and grow high-value accounts.• Provide report-outs on performance to clients through consultations. Conduct competitive and performance analysis regularly to identify opportunities, which includes staying abreast of industry-related SEO trends, such as AI, algorithm updates, etc.• Partner closely with Sales to review, adjust and grow our customer’s portfolios resulting in increased revenue for the business and improved client strategies.•Collaborate closely with cross-functional teams such as Product, Technology and Marketing to drive innovation and ensure customer success.

• Developed and implemented SEO strategies for select high-value/spend accounts. These strategies include onsite and offsite optimization such as content optimization, technical SEO, E-E-A-T optimization and more.• Achieved significant improvements in client rankings for competitive legal industry keywords. In one example, boosting a customer’s average position from 56 to 8 within six months for personal injury keywords. This led to a 58% increase in organic traffic for these keywords.• Maintained a 100% customer retention rate for high-spend/value accounts for multiple years, demonstrating a strong ability to retain and grow high-value accounts.• Provided report-outs on performance to clients through consultations. Conducted competitive and performance analysis regularly to identify opportunities, which includes staying abreast of industry-related SEO trends, such as AI, algorithm updates, etc.• Collaborated closely with the Product team to spearhead multiple pilot projects and special initiatives aimed at driving innovation. Notably, co-led a pilot on dynamic number insertion and contact attribution, resulting in its widespread adoption across our entire customer portfolio.• Managed special projects focused on collaboration, leadership, team development. Represented the Digital Strategist team on cross-functional committees/initiatives. Developed and executed ideas for enhancing team performance and engagement.• Provided mentoring and training to Digital Strategist team. Conducted one-on-ones and provided coaching and feedback. Conducted technical interviews and help onboard new hires.

• Managed ongoing website optimization, PPC campaigns, social media, local SEO, and brand reputation efforts for over 20 client accounts.• Collaborated with cross-functional teams including designers, writers, project managers, product managers, engineers, and sales consultants.• Led a team of 5 Digital Marketing Interns, overseeing talent acquisition, interviewing, onboarding, training, performance reviews, and providing coaching and feedback.• Trained and mentored new hires and employees on various processes and tactics. Participated in pilots, collaboration groups, and special projects for new products and processes.

• Selected to join a specialized team focused on cross-functional collaboration in order to offer enhanced support for complex client accounts, and delivering swift, effective results.• Regularly consulted with clients on SEO/digital marketing and business goals, analyzing and addressing website performance issues.• Collaborated with cross-functional teams on pilots and initiatives to evolve our best practices and product offerings.• Trained and mentored employees, developing and presenting process documentation and training materials.

• Provided support to various teams• Optimized websites both onsite and offsite• Implemented inbound linking strategies• Performed A/B testing and analyzed results

• Assisted with class preparation and facilitation• Provided administrative support to Client Services Advisor and Manager• Photographed events, prepared registration materials and maintained databases

• Assisted with planning and executing station promotional events• Interacted with DJs, musicians, clients, sales staff, and listeners• Maintained databases, photo galleries, and social media content• Photographed events, designed contest boxes, and managed event logistics

• Created e-newsletters for internal and external audiences • Researched and recruited potential new sponsors• Developed marketing pieces for sponsors• Photographed and reported on sponsorship events

• Organized files & databases• Completed historical record management projects• Assisted multiple departments