Sarah Caputo Email & Phone Number

Chicago, Il, Us

Toronto, Ca

Silver Birch Growth is an ecosystem designed for businesses seeking to optimize their processes and access capital efficiently. We enable technology & software companies to:- Boost revenue growth- Secure funding- Reduce or eliminate equity dilutionAs Strategic Investments Advisor, I:- Assess AI, ML and other technology solutions to help recommend viable partnerships and potential acquisitions- Ideate new go-to-market strategies- Create impactful channel deals- Determine product:market fit and ICPs- Spearhead product enhancements- Collaborate with industry decision-makers who will benefit from the SBG portfolio companies' servicesWith an outcome-obsessed mindset and a commitment to scalable success, I bring a unique blend of strategic thinking and technical expertise to drive growth within SBCs portfolio of leading technology companies.Let's connect to explore how we can partner to unlock your untapped potential and achieve exceptional results!

Marketing is increasingly overwhelmed by complexity, noise and inefficiencies. Fraction Method emerges as a beacon for smart, effective strategies. Founded by Sarah Caputo, a seasoned Chief Digital and Marketing Officer and MarTech Client Advisory Board Member, Fraction Method was born from the belief that companies can improve outcomes and reduce marketing waste by applying simple strategies that ignore the chaos and focus on what matters – outcomes.Sarah's journey, highlighted by strategic vision and digital mastery, has been guided by one insight: businesses often prioritize the wrong go-to-market strategies, leading to excessive expenditure and untapped potential. We offer solutions that deliver maximum impact with minimal friction. Our methodologies have been honed over two decades within early-stage start-ups, mid-sized and Fortune-level organizations, enabling them to spend a fraction of the time and cost while driving profitability & growth.Our commitment is to work smart, delivering tailored strategies that resonate and perform – moving organizations from reactive to adaptive, necessary for sustainable success and lasting impact. With a commitment to integrity and transformation, we aim to raise the bar in the industry.SERVICES OFFERED * Fractional CMO* Part time Executive or Backfill (CMO, Chief of Staff, Integrated Marketing, Marketing Operations, Media & Analytics)* Paid Media & Analytics In-housing Strategy and Execution * Agency and MarTech RPFs* Comprehensive Org and Program Audits (org modeling and team structure, partner stack, capabilities and strategic execution)* MarTech and Advanced Measurement Strategy Consultation* Full Paid Media Services* Marketing Training & Education

Toronto, On, Ca

Chicago, Il, Us

Reporting to the CEO, I am responsible for product development and delivering excellence at the agency, serving clients across Technology, Consumer and Tourism sectors. My oversight includes creative, SEO, paid media, data, analytics, insights and technology teams.Key Beats: * Identify service gaps, solutions and opportunities using a build, buy, partner model* Ensure revenue to COGs are within tolerance or exceeding targets, driving profitability * Build new end-to-end data, advanced analytics and technology offering* Implement use of AI for operational efficiencies and upleveling quality of product* Evaluate, implement and consolidate agency marketing tech stack and use of tooling * Define operating model that considers business, client and individual team members * Speak on panels and offer thought leadership* Guide solutions for new business pitches* Position end to end capabilities that meet marketplace demands* Lead internal and external teams of 50+* Oversee multi-million dollar investments and budgets

New York, Ny, Us

Planck is the most sophisticated Cognitive Business Analytics Platform for Insurers leveraging AI, ML and other proprietary advanced analytics techniques. They empower insurers to effectively manage policies throughout the insurance lifecycle.I was responsible for Planck's end-to-end GTM, Marketing & Communications strategy, execution and overall capabilities. Key Beats: * Presented to board, current and potential investors* Built in house and partner operating model in three months* Oversaw multi-million annual budgets * Partnered closely with product, customer success and sales* Refreshed brand and product positioning* Activated PR and thought leadership strategy * Developed new suite of product marketing materials for sales enablement* Strategized and activated all conferences to drive awareness, consideration, credibility and sales

Northbrook, Il, Us

• Media team leader and owner of $150M+ annual budget accountable for financial planning, investment allocation and business results (brand health and growth) • Build in-house media capabilities by hiring & developing talent, optimizing & assessing partner set and embedding consumer-centric, data driven culture• Oversee relationships and contracts (agency, DSPs, SSPs, DCO, social platforms and direct inventory partners)• Build cross-functional knowledge within matrix organization including Product, Operations, Distribution, Legal, Compliance, Marketing and Data & Analytics• Generate multi-million dollar non-working cost savings through contract negotiations & streamlining operations • Develop plans and execute transition of media buying from managed service to in-house model, generating multi-million dollar annual savings• Lead strategy and planning of full funnel execution across Display, Native, OTT, OLV, Streaming, Social, SEM, ensuring a unified CX across touch-points• Leverage 1/2/3P data, audience segmentation and predictive models to target & optimize media investments • Oversee Programmatic and Social media Test & Learn initiatives to deliver learnings and inform future marketing direction, including incrementality testing, experimentation & analyses • Assist Analytic teams in building measurement frameworks and communicating actionable insights with key stakeholders to influence ad spend, strategy and creative• Analyze campaign performance reach, engagement and impact on key business metrics to determine efficient media mix. Key measures of success include Unaided Brand Awareness, Consideration & Purchase Intent, Cost per Action/Engagement (CPA/CPE), Customer Acquisition Cost (CAC), Cost per Incremental Item (CPI) and downstream impact to revenue & cross-sell• Inform Brand and in-house Creative teams about consumer insights and pre- and in-market learnings to impact future creative development

Northbrook, Il, Us

• Oversaw Agent digital and New Agent programs, including end-to-end strategy, execution, communication and education• Team leader responsible for hiring, training & development• Overhauled Agent education through the development of seminars, one-pagers and Field Marketing education & training• Developed localized digital display, social & online streaming media plans• Created & tested Agent paid search (Google), OLV and paid social (Facebook) lead gen advertising POCs• Spearheaded development of Agent digital measurement framework including added tracking & tagging, backend attribution and reporting capabilities to understand ROAS and overall performance• Designed and launched Agent pilot program with focus on custom online and offline advertising creative and 1:1 digital strategy & execution• Led Field & Agent adoption and education of internal Digital Engagement Index, increasing Agent discoverability through SEO best practices• Educated new Agency owners on Digital, Traditional and 1:1 Direct Mail/Email packages developed for Agents to ensure touchpoints throughout the consumer life-cycle (awareness, acquisition, cross-sell, retention, win-back)

Northbrook, Il, Us

• Acted as strategic marketing business partner to Allstate’s Product, Claims and Independent & Dealer Agent teams• Gained deep understanding of Product, Distribution & Claims operations, challenges and objectives to increase Allstate's competitive advantage by growing footprint in key markets and increase sell-in of products• Briefed agencies & developed project timelines to support creation of Radio, OOH, Print & Digital advertising and Landing Pages• Led Allstate Catastrophe advertising response efforts, including partnering with Claims organization to assess CAT impact, recommended customer and general activation protocol with the goal of reaching consumers pre, during and post CAT event• Overhauled Marketing legal & compliance processes in adherence with DOI, state and federal regulations• Led enterprise-wide brand initiatives including architecture, guidelines, logo & name development to define and protect The Allstate Corporation

Berkeley, California, Us

Senior Client Supervisor responsible for the creation of CPG programs from inception through completion: Brand and product positioning, consumer research, logo and brand identity, retail activations and point-of-sales, sales enablement creative concepts and execution. Accounts included: Miller, Coors, Caravella, Maragaritaville, Gallo Winery and di Amore Spirits.

Recruited back to company and promoted to manage $6M+ in annual agency revenue. Requested by Marriott International to act as their strategic account lead. Conceptualized and executed effective marketing solutions including brand identity systems, digital experiences, sales enablement materials and 1:1 communication programs.

Chicago, Illinois, Us

Hired as Account Executive and quickly promoted to Senior Account Executive with responsibility for Whirlpool, Sears, Craftsman and Special Agency Projects. Delivered retail solutions ranging from brand identity system redesigns, website experiences, B2B sales enablement and B2C POS (point-of-sale) marketing. Concurrently assumed production manager role during vacancy.

Marketing And Communications

Certification, Leading With Data & Analytics