-Content Strategy: Contributed to the development and execution of written communication strategies for multiple digital channels, focusing on alignment with target audiences and company objectives. Collaborated with Design and CRM teams to maximize communication effectiveness.- Multi-Channel Content Creation: Produced a variety of materials, including marketing emails, blog articles (SEO optimization and best practices), microcopy (UX Writing techniques), paid media and ads (Google/Facebook Ads), active notifications, web pushes, onsite banners, and SMS, applying best practices in copywriting.- Social Media Content Creation: Developed content for social media with a focus on engagement and the latest market trends; created scripts for short videos, carousel posts, and stories.- Review and Quality Control: Expertise in Portuguese grammar and content review (storytelling) to ensure content quality across platforms.- Performance Analysis: Monitored communication performance using dashboards and data documentation to inform strategy and make adjustments based on results, continuously improving lead conversion.- Artificial Intelligence: Created prompts to support various communication activities.

- English Teaching for Levels A1, A2, and B1: Lead teacher, conducting lessons focused on the progressive development of students' language skills.-Creation of Educational Materials: Developed pedagogical materials tailored to the needs of each level and age group, aiming to optimize the learning process of the English language.- CLIL Approach (Content and Language Integrated Learning): Designed integrated activities (Warm Ups), combining specific content with language teaching to provide a more contextualized and meaningful learning experience.-Cognitive Methodology: Applied cognitive-based methodologies, encouraging active learning.

-Class Instruction: Focused on teaching Portuguese as a Language of Reception (PLAc) and Brazilian Culture to immigrants and refugees.-Curriculum Planning: Developed strategic course content and conducted lessons aimed at linguistic and cultural development, with the goal of fostering social autonomy.

- Content Creation: Developed personalized informational and educational content to nurture leads throughout the international internship journey.-Lead Nurturing Strategy: Designed and implemented lead nurturing strategies focused on continuous engagement and conversion. Created relevant, targeted content to maintain relationships with potential clients and maximize conversion opportunities.International Customer Experience: Strategically managed the customer experience for international internship programs.- Document Auditing: Conducted detailed audits to ensure compliance with documents and processes, minimizing risks and ensuring operational integrity.

-Writing Workshop-Activity Correction-Creation of Educational Materials for 7th and 8th Grades