Sarah Benkendorfer Email & Phone Number

Southlake, Texas, United States

Fort Worth, Texas, United States

• Director of Marketing role expanded to include audience development responsibilities for our print and digital publications.• Led the one-year onboarding of new software for subscription fulfillment and marketing, combining three company platforms.• Increased subscriptions by 27% within first three months through multichannel campaigns.• Analyzed conversion funnel and client experience throughout onboarding, making refinements to improve subscription sales, resulting in two new products and automation in renewals.• Improved brand visibility by working with distributors to position publications on 275 newsstands and securing partnerships with local businesses to place 3,000 copies of publications in lobbies and hotels.• Developed monthly and quarterly reporting schedules to track results.

Fort Worth, Texas, United States

• Leader in planning and executing short- and long-term marketing campaigns that directly correlated with company goals, including an 18-month campaign for company’s biggest revenue generator.• Worked with different internal teams to conceptualize and implement over 35 campaigns a year with various goals and metrics, including promotions for editorial, events, sales opportunities, new products, partnerships, and more.• Built on responsibilities outlined during time as Marketing Strategist to expand resources for sales team, including creating over 20 pieces of collateral that could be utilized year-round.• Worked within company CRM system to formalize tracking of over 200 marketing leads, giving company valuable insight on sales conversions.• Created new revenue stream through awards plaques, having an active involvement in researching client needs, negotiating partnership with vendor, determining product options, product design and production, and launch of product.• Created repeatable, low-involvement marketing plan for promoting plaques that generated additional $4,800 in six months.• Led the management of our 13+ editorial lists and five events conducted each year, which included holding weekly meetings to review progress of up to 10 projects at once.• Implemented new project management software, mapping its utilization, building templates for repeatable processes, and training team of 11.

Fort Worth, Texas, United States

• Created client analysis resource for sales team, providing key client information like branding, SWOT, target market, product/service scope, current marketing efforts, and potential ad solutions.• Conducted 30 client analyses in first 60 days and attended client meetings when requested to present findings and recommendations.• Worked with Sales Director to identify sales opportunities, packages and pricing, collateral needs, and any marketing assistance necessary to generate leads.• Created sales sheets, built presentations for internal kick-offs and communication, conducted marketing campaigns, and collected contacts for targeted lead lists for sales team.• In 2020, provided sales team with lead lists totaling over 6,300 contacts.• Conducted first competitor analyses for company.

Austin, Texas Area

• Responsible for successful refinement and modernization of company branding and update of all assets, including website, vehicle graphics, apparel, sales materials, documentation, and more.• Developed unique brand and marketing material for company subsidiary, Captive Lighting.• Supported sales team by providing tools and presentation materials for successful sales growth, leading the creative design and copywriting for digital and print assets and internal and external communications.• Cultivated and maintained relationships with project partners through cold calls, office visits, and consistent follow-up.• Scheduled, coordinated, and participated in various learning opportunities with project partners. Served as liaison for general industry questions through effectively communicating company products and services.• Conceptualized, developed, and evaluated innovative campaigns through social, email, print, and mail mediums to generate leads.• Managed online presence and image of company across various platforms. Scope included keeping website up to date, creating monthly social media calendars and content, and working with third party agency on SEO and monthly blogs.• Generated weekly and monthly reports to track results and measure successes.• Spearheaded the implementation of company CRM system.

Austin, Texas Area

• Created and maintained social media accounts• Built successful social strategies that increased brand awareness, promoted customer engagement and ultimately drove web traffic and conversions• Initiated redesign of company website, including conceptualizing the design, scheme and layout• Scheduled and prepared events, lunch and learns and introductory meetings for Sales staff• Created first ever customer database containing sales data of past clients to facilitate additional sales and upgrades

Bryan/College Station, Texas Area

• Assisted in planning annual fundraiser• Coordinated events for individuals within the organization • Maintained organizations’ social media accounts as well as online interactions • Wrote articles and edited semi-annual newsletter• Contacted and built relationships with potential donors• Spoke at annual fundraiser to solicit donations• Assisted in raising $20,000 for the organization• Coordinated and scheduled volunteers

Corpus Christi, Texas Area

• Listened to customer needs and wants and assisted in selecting merchandise• Assisted in selecting and ordering merchandise based on customer/business wants and needs• Maintained business social media accounts as well as online interactions• Took photographs of merchandise and assembled for marketing campaigns and social media posts• Assisted in coordinating events and sales • Marketed for upcoming events and sales through mailers, social media and phone calls• Closed and opened store• Scheduled employees• Restocked merchandise• Priced new merchandise using QuickBooks and Point of Sale• Created purchase orders using QuickBooks• Created end-of-day sales reports using QuickBooks and Point of Sale

Bachelor Of Business Administration - Bba, Marketing

Bachelor’S Degree, Business Administration

TEXAS A&M UNIVERSITY, College Station, Texas Bachelor of Business Administration, December 2016 Major: Marketing Minor: Communications