Sarah Chilcott Email & Phone Number

Melbourne, Vic, Au

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

• Developed and delivered the International Training and Events strategy delivering exclusive founder access for customers, world class training for store teams and commercial returns.• Successfully led the transformation of the International Brand Training and Events process to aid right first-time implementation instore, improve stakeholder efficiencies and deliver commercial results.• Led a cross functional team to deliver a total Beauty to Go space reset instore to drive sales, improve navigation, reduce inventory and drive availability.• Led the strategy and delivery of the customer sampling program across all channels working closely with internal and external stakeholders including CRM, eComm and brands to drive brand and product awareness, customer loyalty and ROI.

Melbourne, Australia

• Delivered sales and YoY growth ahead of category targets, increased skin share of business by 5% points, increased share of marketing voice by 20% and delivered market share growth.• Led the development and implementation of the skincare category strategy focusing on range rationalisation, instore personalisation, education and navigation, skin services and a marketing program to drive category awareness.• Built strong and successful brand partnerships across a diverse international supply base, delivering commercial activity plans.• Drove new brands and new launches, working cross functionally to develop and deliver successful launch plans across retail, digital, social, education, content and PR.

Hong Kong

• Developed and delivered a Buyer and Store Manager Training Program for Yes Chain Pharmacy, Taiwan.• Conducted global market reviews and provided insights and recommendations for several partners focusing on Fresh Food Retailers, Baby Online in Australia, Offers and Promotions in Australian Supermarkets and Seasonal Activity within Australia.• Researched and provided insights and recommendations for establishments including The Post Office, Sheffield University, LL Bean.

Leeds, United Kingdom

New Formats and Own Brand : • Overall accountability for leading and developing the 3 year strategic vision for Health and Beauty in Asda across new growth channels and formats.• Responsible for key store trials, new concepts and roll out of new kit reporting financial results on a weekly basis as well as delivery of the range change programme.• Delivered a strategic review of Health and Beauty Own Brand to define a 3 year vision and action plan to drive profitable sales growth alongside the branded offer.• Launched the online Asda Baby & Toddler Club, building loyalty with new mothers, continuing to drive Asda’s credibility as a baby retailer and driving sales through the transactional site.

Leeds, United Kingdom

• Lead the Healthcare, Feminine Hygiene, Dental and Toiletries category team, managing a team of 6 delivering a category P&L in excess of $380m.• Built strong supplier partnerships delivering joint business plans, a market leading Sell 4 Less programme, high yielding profit delivery through the Buy 4 Less initiative and successful Less is More range rationalisation.• Lead the own brand sourcing programme delivering improved commercial returns through direct import in dental and a healthcare E- auction process.

Leeds, United Kingdom

• Overall responsibility for the health and beauty category managing a team of 12 with an annual turnover in excess of £550m.• Leading range review, supplier consolidation and profit improvement programmes to deliver industry leading growth and profit ahead of plan.• Delivered ‘Destination Health and Beauty’ projects creating shopper focused stores and a best in class promotional programme.

Leeds, United Kingdom

Leeds, United Kingdom

Leeds, United Kingdom