Sarah Chin Email & Phone Number

Sydney, Nsw, Au

Sydney, Australia

Sydney, Australia

Lead the marketing strategy for a number of Australian and international artists in the local market. Projects have included: Kylie Minogue, Rudimental, Charli XCX, Bruno Mars, Bobby Fox, Busby Marou, The Kite String Tangle and Hopium. Responsibilities include: driving project timelines, media planning, creation of marketing assets, as well as other online video content in addition to video clip & photo shoots for artists. Key focus on long term planning, innovative thinking and strategic timing of activity.

Universal Music Australia

I develop and implement the national marketing strategy for a broad range of international and Australian artists and brands – including Nicki Minaj, Of Monsters and Men, Lionel Richie, Enrique Iglesias, Jack Johnson, Evermore, Disney and Ministry of Sound.This includes the creation, execution and monitoring of marketing campaigns including ATL and BTL activations across a variety of budgets and to a variety of target audiences.

Sydney, Australia

Responsible for implementing the promotional and editorial digital strategy for all of Universal Music’s artists in Australia. This included developing and maintaining relationships with online media partners and blogs to ensure editorial placement of our artists, as well as co-ordinating interviews, artist schedules, promotional opportunities and managing content/assets across all media as well as non traditional business partners.

Adelaide, Australia

Managed all forms of trade marketing, client entertainment/events in order to promote the Triple M and SAFM radio brands, their talent and product offerings to Austereo clients. This included developing sales/marketing initiatives, working closely with Austereo's sales, promotions and on-air teams to develop integration tactics for Austereo clients, managing client entertainment/events and managing Triple M Football sponsorships.

Adelaide, Australia

Responsible for designing an array of integrated and targeted sales driven promotions that were executed on-air at online at Triple M Adelaide. Worked closely alongside Triple M's programming, promotions and sales team to find opportunities for on-air client integration or sponsorships, create strategies and pitches for clients and agencies, as well as oversaw client entertainment and hospitality.

Adelaide, Australia

Managed all elements of SAFM's on-air promotions, including producing compelling and interactive station marketing and promotional tactics in line with the station’s branding.Responsibilities included managing major station promotions and events, cross promotions, concert presents, and stunts, as well as the management of a small promotional team of 10, including promotions co-ordinators and casual on-street staff.

Bachelor Of Arts (Communications), Broadcast Journalism, Writing, Multimedia, French

Activities and Societies: Elected General Secretary of Newcastle University Students Association (NUSA) Elected to Board Member.

Education record