• Owner and photographer available for contract assignments. Specializing in product photography, and food photography for restaurants and brands.• Available for work throughout California.

• Create daily Instagram content featuring California restaurants, events, activities, and travel ideas.• Grew Instagram account to over 27,000 followers, including many chefs and restaurants.• Build relationships with local PR firms, collaborating on content to feature their clients and drive awareness.• Invited to local events as an influencer such as Flavor! Napa Valley Festival, StarChefs Rising Stars Gala, L.A. food critic’s “City of Gold” movie launch dinner, and intimate dinners with 10+ media attendees.• Interviewed by the leading international luxury hotel group, Proper Hotels, for their corporate blog, featuring my day-to-day life as a content creator. • Named by Time Out magazine as one of the top five food Instagrammers to follow for their January 2018 issue.

• Launched e-commerce website, managing external developer agency in website development and providing thorough QA.• Owned all email marketing strategy and implementation in Klaviyo, driving 18% of yearly DTC revenue.• Created weekly email campaigns for targeted customer segments, regularly driving 50-70% open rates. • Built automated multi-email flows for customer triggers such as welcome/email signup and first purchase, driving a 70% open rate. • Optimized welcome email flow to increase the purchase rate by 4x for new email signups.• Managed digital advertising, both producing and setting up campaigns in-house and supervising an external agency in campaigns.• Executed bimonthly SMS e-commerce campaigns with a 13% e-commerce conversion rate.• Owned all site content and technical site updates, ensuring SKU catalog, homepage, navigation, and blog were optimized for SEO.• Oversaw external developer agency to resolve technical issues and develop new website features such as on-site recommendations.• Served as in-house PR manager for 3+ years, securing 70+ placements in local and national press each year.

• Served as in-house photographer, videographer, and editor for 5+ years, creating visual assets for social media, email campaigns, website, ads, and press.• Owned content calendars for social media, focusing on product education, launches, partnerships, and UGC.• Supported branded events with event photography and social media coverage via Instagram Stories.• Increased Instagram followers by 103% over 24 months through compelling content.• Owned blog and email campaign content, shepherding through drafts, review, approvals, and publication.• Managed all website content and product updates in third-party retailer platforms.

• Lead food coverage, pitching and covering a curated selection of the best new restaurant openings in the Bay Area.• Visit restaurants on-site, interviewing chefs, restaurateurs, and business owners to write weekly articles. • Shoot and edit all original food photography for each article.• Contribute syndicated articles from my personal blog for local travel, getaways, and outing ideas.

• Executed marketing efforts as the dedicated social media and community consultant for Brit + Co. to their client, Hallmark Cards.• Planned and managed social media strategy for Hallmark’s newest card line, Studio Ink, through paid distribution, content development, influencer outreach, and community engagement.• Built social following from zero to 140,000+ users across Facebook, Instagram, and Pinterest in four months.• Developed product launch plans for Thanksgiving and Valentine’s Day card lines.• Worked cross-functionally with Hallmark creative teams to execute photo shoots for social assets.• Partnered with internal creative teams to concept and execute seasonal sponsored articles for publication on Brit + Co.’s website, highlighting the Studio Ink brand.• Identified relevant users for influencer program, elevating Studio Ink’s relationship with key influencers.• Effectively managed partnership budget for social media paid media distribution across all channels.• Executed sales promotion strategy via social ads, driving an 18X traffic increase to Hallmark product pages.

• Launched new website with updated brand positioning, managing web engineering team for implementation.• Developed product decks for sales team presentations and quarterly sales training company summits.• Partnered with sales to identify client success stories, compiling 30+ case studies.• Created infographic on app usage, procuring research and managing creative team. Published exclusively in VentureBeat with additional coverage in AdWeek.• Edited and contributed articles for press, reviewing clarity, concepts and messaging of content.

• Led multi-channel marketing across press, events, email, blog, paid search, lead generation, social media, promotions, and advertising for Po.st product.• Executed email campaigns two monthly email newsletters sent via the Marketo platform. • Managed blog editorial calendar, working collaboratively with the business development team to write 10+ blog posts per month. • Managed social media campaigns and accounts including Twitter and Facebook. • Designed and created sales materials such as one-sheets, presentations, and case studies for business development and sales teams.• Developed SEO and SEM landing pages to improve customer conversions.• Worked with external PR agency to develop bylines, articles, and speaker abstracts for conferences.• Managed major conferences and sponsorships by coordinating the team schedule, preparing PowerPoint decks for main stage presentations, designing booth displays, directing on-site booth setup, and developing event collateral and swag.• Compilled quarterly recaps of key metrics on all marketing projects.

• Contribute original content including festival survival guides, artist interviews, and music festival overviews.• Attend music festivals as press to write reviews for FestPop website.• Report on and write music industry news articles covering general festival news, lineup announcements, and new music releases.

• Won GetSatisfaction Community Manager Award and achieved positive tech press (TechCrunch, Mashable) by helping a user perform a marriage proposal through the platform. Edited and published proposal reaction video on YouTube with 42,000+ views.• Executed "StumbleHunt" in-person treasure hunt activation at SXSW to achieve positive community engagement and evangelism.• Attended BlogHer 2012 and developed relationships with power users, facilitating group and one-on-one meetups.• Produced and edited 20+ videos including the "Stumbles of the Week" YouTube series and Help Center videos.• Wrote and published 15+ blog posts on editorial calendar content, user stories, how-tos and new features.• Drafted and published a new website help center for a newly redesigned site.• Organized and hosted Bay Area-based Community Managers meetup at StumbleUpon HQ.• Executed contests with partners such as LonelyPlanet, House of Harlow 1969, Fashionista.com to increase community engagement.• Worked with engineering team to provide QA feedback, identifying bugs and platform issues for product redesigns, feature releases, and updates across site and mobile apps.• Managed Twitter, Instagram, and YouTube accounts, creating posts and engaging with users.

• Optimized email performance by designing and testing new email layouts, email copy and subject lines• Analyzed performance metrics such as CTR, open rates, send rates on various email reactivation campaigns • Developed email dashboard to measure performance metrics by closely working cross functionally with engineering teams • Improved overall design, messaging, landing experience and registration flow for multiple emails through user testing• Created focus group project to identify areas for improvement for two email campaigns, administered one-on-one sessions, and aggregated findings from group sessions to prioritize action items • Created and delivered presentations to communicate insights from email user testing to the executive team as well as a larger presentation to 75+ employees

• Reviewed and analyzed new product boxes through press check utilizing strong attention to detail • Created content and authored a marketing plan outlining new landing page URLs for new product features for 2011 retail boxes• Produced and edited content for email and “smart message” campaigns promoting McAfee Online Backup• Researched competing products of McAfee SiteAdvisor and produced comparative matrix of features• Researched and presented information on SiteAdvisor download rankings and visibility to high level executives; generated ideas and executed new promotional strategies to increase product downloads

• Developed networking events to promote and facilitate connections to create a community with Marketing and Communication majors at Santa Clara University. • Organized and marketed a local fundraiser with local businesses through social media, campus flyers, digital signs, and email campaigns raising for future events.• Networked with professionals to bring speakers to SCU to cover topics such as self-branding, successful interviewing, and the changing social media platform .• Designed club merch, fliers, and digital advertisements and distributed them around campus.

• Set up cameras and equipment pre-game and filmed on-court and above-court footage for broadcast during game• Edited and produced highlight reels of each previous game’s footage for broadcast at the following game• Scripted, filmed, and edited halftime spotlights including player interviews, “Play of the Game,” and fan spots• Designed and illustrated title card graphics for upcoming games, game day opponent, and other various spots such as “3 Point T shirt” and Social Media graphic cards

• Brainstormed, created, distributed, and marketed various press releases enhancing company brand• Coordinated with press contacts to promote products for major tradeshow CEDIA Expo• Researched and compiled folder of Atlona products with hi-resolution pictures and data sheets• Researched Consumer Electronic Association’s market statistics on consumer electronic purchasing habits and compiled a summary document of relevant information to determine which markets and products to focus promotional efforts on• Served as an intermediary between magazine and news contacts to distribute company news and product developments

• Completed internet and magazine marketing research on prospective clients for promotion and advertising on local shows In Wine Country, Living Well, and Bargain Hunter• Created mailer campaigns and materials then packaged and distributed them to a researched target market to promote new shows and segments• Developed personalized PowerPoint presentations for specific customers and specific products such as an In Wine Country segment focused on Dubai to be marketed to Emirates Airline