Sarah Beugoms Email and Phone Number

Oversee integrated brand marketing for $200M North America business. Build market relevant omni-channel national and localized campaigns escalating brand visibility, most recently a 360 campaign highlighting Women’s Month.Direct comprehensive marketing strategies for 75+ full-price stores, outlets, andconcessions across NA inclusive of events, cause marketing, traffic drivers and signage/messaging ensuring alignment with brand objectives, target audience, and market… Show more Oversee integrated brand marketing for $200M North America business. Build market relevant omni-channel national and localized campaigns escalating brand visibility, most recently a 360 campaign highlighting Women’s Month.Direct comprehensive marketing strategies for 75+ full-price stores, outlets, andconcessions across NA inclusive of events, cause marketing, traffic drivers and signage/messaging ensuring alignment with brand objectives, target audience, and market trends.Conceptualize, create and execute localized content across digital channels including website, CRM, social media, third party and performance marketing.Lead cross-functional teams for key brand storytelling and tentpole moments, ensuring best-in-class experiences that drive awareness, loyalty, and conversion.Cultivate strategic partnerships that deliver positive top-line and bottom-line results. Past partners include Rainbow Railroad, Alvin Ailey, Museum of Arts and Design, National Ballet of Canada, Luminary and Unlocked Foundation.Collaborate with major retailers such as Nordstrom, Bloomingdale’s, Saks and Hudson’s Bay to grow businesses via media network launches and programming, coop marketing, in-store events and development of B2B training and sales materials.Brand collaboration strategy, pitch, and programmatic buildout. Recent example: Brooklyn Botanic Garden product collaboration.Implemented Instagram Checkout via alpha and beta stage programming across platform, partnering with and advising Meta on buildout of new program.Identified new revenue stream and implemented Live Shopping program leading o to increased sales, brand awareness and expanding consumer base to new markets. Partners included Shop Thing, Shop Shops, Popshop Live.Global cross functional collaboration with Ted Baker UK and license partner, aligning and realizing global brand vision and direction.Manage, mentor and develop supporting team of 3. Show less

Head of Marketing for Pentland North America for Ellesse and Ted Baker FootwearLead launch of Ellesse brand into US market – developed marketing and execution strategy Hired and supervised PR and social media agency, building overall brand launch and seasonal blueprintCreated and directed social strategyOversaw art direction and creation of digital, print and social brand campaigns Event planning and retail installation for in-store and trade show on… Show more Head of Marketing for Pentland North America for Ellesse and Ted Baker FootwearLead launch of Ellesse brand into US market – developed marketing and execution strategy Hired and supervised PR and social media agency, building overall brand launch and seasonal blueprintCreated and directed social strategyOversaw art direction and creation of digital, print and social brand campaigns Event planning and retail installation for in-store and trade show on international levelBuilt and managed annual marketing budgets for multiple brands simultaneously Show less

Led all brand marketing activities for Aquatalia across DTC and wholesale channelsManaged complete rebranding including logo, packaging, tone of voice and websitePaid Media planning including Print, Digital, OOH and agency management identifying key tactics and markets while ensuring KPIs and objectives are metMultichannel customer acquisition management Created and implemented omni brand calendars and planning across all segments

Planned and executed high-level events at SXSW, partnering with record labels and distributors to develop compelling showcases while promoting the brandOrganized national and international press events for Frye in New York and Milan to elevate the brand on a global stage Managed marketing and Press of the Frye flagship store in NYC and subsequent store openings – Visual Merchandising and planning launch events

Built successful partnerships with Universal Music Group and subsidiaries to cross promote The Frye Company with their artists on nationwide tours and festivalsManaged and produced more than 20 regional, national, and international trade shows for all brands including Coach, Calvin Klein, Aerin