I’m responsible for planning and developing the Marketing strategy for Mason Alexander. I support the team across all marketing functions, including client brochures, industry insight documents, salary guides, event management, website management, advertising, branding, internal communications, email marketing, social media, analytics, and reporting.https://www.masonalexander.ie/

At Mason Alexander, we provide expert recruitment services to our customers and have partnered with some of the most progressive and innovative organisations in Ireland; attracting and placing talented individuals and teams on a permanent, contract, and temporary basis to our clients. We operate across multiple industries in Ireland, specialising in Technology and Life Science recruitment, and complimented by our Business Support division.With a strong track record built over many years, our experienced consultants are located across Leinster, Munster, and Connacht, providing local knowledge and networks to deliver optimal outcomes for our clients and candidates. 🌐 www.masonalexander.ie

There is significant power that can be encapsulated when a group of technology leaders agree on things. This is especially true if the community is focused on change. The aim of Leaders of Tech is to be a platform for healthy debate so that action and change will be readily adopted.We are inclusive. We celebrate different ways of thinking and points of view. We believe diversity drives innovation. So we’re building a community where difference is value.https://www.leadersoftech.org 🚀

Enable builds teams of cloud-based developers and connects them with genuinely interesting opportunities with scaling innovative companies.https://enableglobal.io/ 🚀

Managed the Digital Strategy, across all Digital channels. This included website management, SEO implementation, agency management, Google AdWords, Social Media, Email Marketing and reporting.★ Digital Strategy: Planned and implemented the overall digital strategy across a variety of online channels for lead generation and increased online revenue.★ Website Management: Managed the Boru Ecommerce website. Implemented an SEO strategy to fully optimise the site in order to drive more organic traffic. Working with a developer to for improved UX on the site.★ Content Strategy: Planned and implemented a full content marketing strategy across various digital channels such as email, social and online advertising.★ Email Marketing: Planned and implemented email marketing strategy for website traffic generation and increased revenue.

I project managed the end-to-end delivery of high-quality marketing campaigns across multiple marketing channels for our lotteries portfolio including email, advertising, website and social media, in order to drive brand awareness and deliver strong incremental revenue. ★ Digital Strategy: strategically planned, developed & executed all digital marketing activities across a variety of online channels for each lottery program.★ Website Management: managed 3 e-commerce driven websites – tasks included daily updates (such as engaging content creation, creating pages etc), as well as specific project implementations for improved UX. Basic front-end coding and knowledge of html.★ Email Management: strategically planned, developed and executed all email campaigns across all brands of the lotteries portfolio. Delivered high-quality, targeted email campaigns that yielded strong incremental revenue and ROI. Ensured each campaign was delivered on time, on budget, and in an interesting & informative manner with key messaging.★ Social Media: planned, developed and executed our social media content strategy across the lottery brands – including organic and paid. Monitored, analysed and reported on social media performance through Google Analytics - providing constructive recommendations for future direction.★ Analytics and Reporting: reported on all digital activities across the lottery brands for each campaign through Google Analytics. Reported on SEO, SEM, direct, social, referrals and eDMs – ensured we are on track to reach Digital goals. Interpreted data to make valued recommendations for improvements.★ Online Advertising: planned and developed our online advertising strategy. Briefed our agency for SEM and Facebook advertising activities per lottery campaign. Monitored SEM and Facebook advertising performance through Google Analytics, ensuring we were on-track with budget. Liaised with our agency on performance and optimisation.

Reported to the Managing Director, I was responsible for the following for supporting the company across all marketing functions for B2B and B2C campaigns, which included website management, branding, internal communications, email marketing and analysis, social media, and reporting.★ eDM: Designed & coordinated all email marketing for each practice on a monthly basis, including reporting & analysis afterwards, using a system called Concep. ★ Website Management: Managed required updates such as adding and editing our practice pages, adding new starters, proofing and publishing blogs, editing content to make it more engaging for both clients and candidates through WordPress.★ Event Management: Internal management of events from inception to running order on the day, including creating invite designs via InDesign, creating and sending eDM invites, brochures, schedules and tracking attendee numbers.★ Social Media: Designed & delivered regular content, campaigns and competitions to increase engagement and followers across LinkedIn and Facebook.★ Brand Auditing: Ensured u&u were consistent across all practices - weekly review. Created brand merchandise options for u&u and liaised with our merchandise company.★ Analytics Reporting: Produced monthly reports for Director's meeting to give them a better visibility of return for spend. Including: google analytics for uandu.com, LinkedIn and Facebook insights and analytics, LinkedIn Recruiter Licenses, job boards, and eDM analytics such as open rate, link clicks, opt outs, bounce-backs etc, in order to maximise results for future campaigns.

I was responsible for supporting the team across all marketing functions for B2B and B2C campaigns including event management, website management, advertising, branding, internal communications, email marketing and analysis, social media, and reporting.★ Website: Co-ordinated updating of new content, press releases, news articles, etc across the Hays website. Ensured metadata, metatags and keywords were in place for SEO.★ Events: Project managed external and internal events from inception to running order on the day, including managing budgets, eDM and advertising campaigns, invites, brochures, and the day-to-day schedules.★ Social Media: Established a strong social media presence across Facebook, Twitter and Instagram using Hootsuite to schedule posts and Audiense to analyse performance and make actionable recommendations.★ Advertising: Managed & executed advertising campaigns - online banner ads, print advertising for Hays & client led ads across national & local newspapers. Liaised with our in-house graphic team in Hays London through Clarizen software. Developed & co-managed product literature such as internal recruitment brochures, career advice brochures, Women in IT report etc. Liaising with our PR company for campaigns★ Email Marketing: Managed and executed email marketing campaigns for Hays and our clients, for events, new leadership publications, surveys etc. Created compelling content for each campaign. Strong CTAs, driving customers to specific landing pages. Using Dotmailer email marketing system.★ Internal Comms: Intranet updates, managed our internal communications emails - informed staff of events, social outings, company updates, incentives, CSR activities & media mails of updates within each specialism★ Analytics: Analysed, reviewed and reported on all email marketing campaigns, including deliverability, open rates, unique link clicks, bounce rates etc.

Supported the sales and business development function of Peninsula Business Services.★ Website: managed, maintained and updated pages. Liaised with clients for micro-sites★ Events: Co-ordinated events from end-to-end, including reporting and analysis post events.★ Salesforce: Updated Salesforce with registered delegates★ Webinars: Developed, scheduled and set up our webinars on a monthly basis★ Email Marketing: Undertook & developed email marketing through Graphic Mail in order to boost event attendees, provided industry information to clients, while also promoting services & events. Developed our monthly E-zine for clients.★ Reports/Analysis: Updated associated revenue reports★ Invites: Developed invites for all of our events, whether they are purchased data events, chamber events or co-host events, and ensured they went out in adequate time before each event★ PR: Developed and sent out press releases, e-invites and fax drops in order to boost numbers for our events★ Marketing & promotion of Peninsula seminars and events through the use of social media sites and email marketing

Greeting customers in a friendly and open manner Handling customer queries in a professional and courteous approach, Informing customers about special offers and encouraging themAnswering calls, sorting mail, cashing up at the end of the nightEnsuring customer satisfaction at all timesDeveloping strong rapport with customers & working effectively/efficiently under pressure.

Responsible for undertaking promotional and marketing activities in towns and cities across IrelandPromoting different types of products & services while raising high brand awarenessCommunicating to potential customers in a friendly and enthusiastic mannerInforming customers of special offers & handing out complementary samples to target marketWorking efficiently as part of a team & ensuring the event runs effectively and smoothlyActing as a direct link between the client & the company while providing outstanding customer servicesInforming and demonstrating the benefits of the product/service to customersAchieving set targets