• Ad Operations: End-to-end campaign management for blue-chip clients like McDonald's, Apple, Amazon, Woolworths & many more. Key audience segmentation manage - leveraging data to inform creative & strategic decisions. Experience in forecasting, upload, optimisation and post-mortem, as well as mentoring and managing colleagues in this space. Advanced experience in Google Ad Manager.• Product Management: Spearheading operational implementation of products with heavy involvement in stakeholder management, user story development, and UAT. I have conducted Order Management and Ad Server migrations, and created all our ad product go-to-market collateral. Familiarity in Jira, Confluence, Trello, Basecamp, Guru and Monday.• Paid Social: Campaign activation across FB Ads Manager, TikTok, Snapchat, Pinterest, and more.• Programmatic Account Management / Sales: I have grown programmatic key accounts by up to 257% and increased overall sell-through rate by ~70% YoY on average. This includes managing two of our key clients, and single-handedly onboarding & testing an array of tech & demand partners. Adept with major platforms including AdX, Xandr, Magnite, Telaria, Yahoo, Teads and more.• Licensing: Head of digital advertising strategy for the Tasty cookware brand across Australia, Hong Kong, the UK, Germany, Belgium, Spain and Eastern Europe.• Pricing: Main authority for pricing & exceptions, including ratecard management and the creation of a margin calculator used across our international teams. • Strategy: Key operational/product strategy head for APAC, with involvement in all major agency negotiations, presentations and briefings. • On-Screen Work: We love the content! I've appeared in over 55 BuzzFeed videos, garnering over 22m video views across YouTube and Facebook alone.

• Key Operations Lead for Fox Sports, including heading up commercial inventory analysis, forecasting, and margin management.• Ops product owner for first-to-market digital ad-stitching on leading sports platform Kayo• Chief sprint collaborator w/ Tech teams to introduce new products to the ad stack and ensure clean rollout for Ops, Sales, and Partnerships.• Content management system experience working across the Foxtel Go (now Binge) content set.• Client service & account management work on key clients like Sportsbet, Ladbroke's, McDonald's, KFC, Toyota, Alinta Energy, and many more.

• Management of trademark portfolios for Barbeques Galore and Pacific Magazines• Assistance in preparation of materials for court for Litigation team• Key assistant to the Partner in charge of major $80m development strata project in North Sydney• Assistant to the Partner in charge of Finance Law / Mortgage matters for Bank of China

'20 to One' S12