Sarah Parks Email & Phone Number

Lake In The Hills, Il, Us

Chicago, Illinois, United States

Hoffman Estates, Il

Promoted from Director Promotional Event Integration to work with multiple external partners (Luxottica, Western Union, Avis/Budget, Portrait People, ICE) in developing marketing strategies to maximize bottom line profit for Sears Holdings. Leveraged the 65+ marketing channels within Sears and Kmart store and mall locations, to develop integrated national and local marketing campaigns for these partnersResponsible for maintaining comprehensive overviews of each strategic partner; including, customer profile, seasonality, growth strategies to help invest each businesses' dollars, to deliver a profitable ROI as well as bottom line profit for Sears

Hoffman Estates, Il

Promoted from The Great Indoors to collaborate with internal Sears business units (Lawn & Garden, Apparel, Home Appliances, Footwear, etc.) to develop and implement promotional strategies (Family & Friends, Shop Your Way Events, Sears Days, etc.) for Sears as a brand.Hands-on management to the team, responsible for all local market events for SearsExpertise in administering and controlling promotional event budget of $5MCommendation for obtaining more than $300M in sales and over $82M in margin dollars from promotional events in 2013Streamlining of promotional events on a yearly basis in order to deliver 44% increase in sales and 30% in margin dollars

Hoffman Estates, Il

Promoted from Manager CRM to administrator the overall development of various marketing strategies to promote awareness and consideration for the TGI format; as well as of the entire marketing activities which involved radio, circulars, direct mail, digital marketing, ROP, television, and magazineStrategic oversight of the team, responsible for regulating annual budget of $17MAdeptness in managing all agency relationships and data gathering necessary for the execution of marketing materialsDirection and guidance to a cross-functional team in launching Sears’ first Holiday Coupon Book, which led to the attainment of more than $13M in revenue and $4M in profit netting an return on investment (ROI) of 5.4

Hoffman Estates, Illinois, United States

Development of customer segmentation in cooperation with external partners for more efficient targeting which resulted to the improvement of ROIs (+20%)Integral role in the development of mail plans for all active, inactive, and new customersIdentification of opportunities for the development of marketing models to spearhead stronger ROI, acquisitions, and migration of lower-value customers to higher profitabilityDesign and execution of gift card strategy for diverse opportunities with consumer, in-store, and business-to-business (B2B)Direct supervision to the entire management team, accountable for the management of annual direct mail budget of $3.5M