Sarah Rasmussen, Apr, Leed Ap Email & Phone Number

Denver, Co, Us

InnovAge is a growth-oriented $700M company providing comprehensive healthcare to 6,500+ clinically frail seniors across 18 centers nationwide. InnovAge (NASDAQ: INNV) IPO’d in February 2021.Reporting to the Chief Sales & Marketing Officer, I oversaw internal and external communications, including thought leadership, public policy, reputation management, employee communications, crisis communications and issues management, media relations, social media, and website. I directed an internal and external team of 13+. ✔ Minimized risk by advising C-suite leaders on sensitive matters such as organizational changes, patient issues, safety and compliance challenges, and confidential issues. ✔ Spearheaded communications through significant organizational change, including shift from non-profit to for-profit, two private equity partnerships, eight facility acquisitions, new center openings, facility closures and relocations, a joint venture, an IPO, regulatory sanctions, and the pandemic. Drove change management and post-merger integrations.✔ Built internal communications function and empowered 200% company growth. Centralized and streamlined executive and mission-critical communication. ✔ Elevated reputation of brand, industry, executives, and board through targeted multiyear public policy program. ✔ Orchestrated COVID-19 communications..✔ Pioneered an innovative digital lead generation form, delivering 3x ROI vs the project cost within 3 months.✔ Rebuilt website, conducting IT vendor assessments and ensured UI/UX best practices, while serving as primary contact for hosting firms, internal teams, and lead content writer/manager.✔ Powered organic website growth by driving up page one keyword rankings by 163%, non-brand impressions by 128%, and overall traffic by 47%. ✔ Established a data-driven culture by implementing SEO and website analytics, working with external vendors, and reporting analytics to executive team.This position ended April 2023.

Denver, Co, Us

DCP Midstream, LP (NYSE: DCP) is a Fortune 500 energy company with operations in 17 states.I was recruited into newly created role to bring strategic perspective and lead internal communications, media relations, brand management, and creative development and production. I consulted and collaborated with various internal teams (Human Resources, IT, Supply Chain, Environmental, Health & Safety, Operations, Legal, and others) on organizational change and internal communications initiatives. I served as a member of the corporate crisis team, and oversaw training for front-line supervisors. In this role, I directed and mentored a team of two as well as external contractors, vendors, and agencies.✔ Reduced administrative time and increased staff engagement with fast-tracked launch of new intranet.✔ Saved $30K+ annually through modernization of meetings. Established new protocols and technology. Enabled first-ever all-employee concurrent participation in quarterly meetings by securing new external partner✔ Served as spokesperson for proactive and reactive media relations, working with general and trade media and coordinating with Legal, Operations, Tax, and other departments as needed. ✔ Rebranded and updated external websites in alignment with corporate priorities, resulting in improved user experience and cost efficiencies. ✔ Developed new brand guidelines and oversaw brand management (advertising, presentations, logo usage).✔ Supported investor relations by managing annual report creation, assisting with scripting and presentations for quarterly earnings calls, reviewing news releases, etc.✔ Served as Chair of the Denver office’s Business Women’s Network.

Denver, Co, Us

MGA Communications is an award-winning boutique public relations, marketing, and research firm specializing in natural resources, healthcare, consumer research, and stakeholder engagement programs.I earned multiple promotions due to exceptional performance in leading client accounts and restructuring business development. I worked closely with the firm's three principals and other managers on issues related to finances, firm policies, and staffing. As VP, I managed staff workloads and assigned client teams, supervised three employees, recruited and on-boarded new employees, and served as a resource for all client programs. I continued to direct MGA's business development efforts and oversaw multiple client accounts and account teams. ✔ Won 50% of clients for 4 consecutive years, driving significant revenue growth.✔ Drove firm’s digital presence through website redesign, new blog, and social media.✔ Co-led award-winning pro bono program for nonprofits. ✔ Awards included PRSA Colorado Gold Picks for B2B media relations and advertorials and an AMA Gold Peak Award for collateral material/brochure.

Denver, Co, Us

In addition to my Account Supervisor responsibilities, I oversaw and managed MGA's business development activities, focusing on identifying opportunities to generate profitability for the firm and clients.✔ Helped secure, on average, 50%+ of MGA’s client roster each year from 2009-2013.✔ Developed proposals and presentations with a win rate averaging more than 40% each year since 2009, most recently with 60%-plus rate in 2013.✔ Designed and implemented streamlined RFP response and proposal development process that brought significant improvements in quality and consistency, making entire process more efficient and effective.✔ Developed online communications policy for the firm.✔ Initiated redesign of MGA's website and creation of a company blog; managed these and firm's social media accounts.

Denver, Co, Us

I led accounts for energy and natural resources multinationals (e.g., BP America, Enerplus, Shell), healthcare (e.g., AstraZeneca, Memorial Health System, The Colorado Trust), nonprofit (Morgan Adams Foundation, the Colorado Chapter of the U.S. Green Building Council, Catholic Charities, Rocky Mountain Cancer Assistance) and B2B and professional services (Vaisala and Snell & Wilmer LLP). I also led work for small business and government accounts. I managed two account executives and an account manager and served as a mentor to other team members. Additionally, I coordinated and directed proposal and pitch preparations and agency promotion, overseeing improvements in the firm's processes for business development. I also co-led MGA's award-winning Nonprofit Buzz program that provided pro bono training to nonprofit organizations.

Westminster, Colorado, Us

In 2013, I served as Immediate Past-President, capping my years on the board and following my term in 2012 as president of the chapter (a chapter that is consistently ranked as one of the largest in the nation with an average of 500 members). Previously, I served as Assembly Delegate and a liaison from the board to the Gold Pick Awards Committee.

Des Moines, Ia, Us

Metro Waste Authority is a regional agency funded through user fees, serving 1M+ residents and businesses, with oversight by 17 communities. I was honored as youngest staff member on the executive leadership team. In my role, I oversaw PR, government relations, brand reputation, internal communications, marketing, advertising, digital, and state and local industry/community relations. I directed a team of three, client teams, and an external team of contractors, vendors, and agencies.✔ Achieved legislative success with passage of six bills. Collaborated with regulators, lobbyists, and legislators, developed talking points, provided testimony to legislative committees, and garnered industry support. ✔ Spearheaded multiple enterprise-wide efforts including strategic business planning and multiple award-winning campaigns. Launched customer service standards and training across the organization.✔ Designed and administered profit-sharing program. ✔ Supercharged program awareness by 82% YoY via integrated marketing and communications campaign.

Des Moines, Ia, Us

I developed strategic public relations and advertising campaigns, wrote and produced the monthly employee newsletter and other internal communications, and created marketing and educational materials for internal and external customers. I also served as an official spokesperson and worked closely with media.

I improved member communication by revamping the quarterly newsletter, creating a new website, and helping develop a more robust and comprehensive communications strategy. This included writing and distributing news releases and working closely with a registered lobbyist on legislative and political action activities.

As one of the first campaign employees hired, I learned all facets of gubernatorial and other simultaneous campaigns (including operations, media, volunteer recruiting and deployment, candidate scheduling and strategy), assisted in developing statewide media strategies including targeting, demographics, scheduling and volunteers, and played a key role in Election Day success. In the three months leading up to the election, I recruited, trained, and deployed 150 volunteers in a strategically important county, helping to deliver the first gubernatorial win for the party in 30 years.