Sarah Southern Email & Phone Number

Orlando, FL, US

Orlando, Florida, United States

• Lead and manage the planning, coordination, and execution of all events and meetings from concept to on-site coordination including the Women United Luncheon (750+ attendees), Change Maker Impact Awards (150.
• Work with experiences and engagement teams to review scheduled events, troubleshoot potential challenges, and conduct event evaluations to optimize future events.

• Provided industry insights into package inclusions, strategically adjusting pricing, refining competitive offerings, and ensuring the relatability of social posts.
• Continuously audited departmental collateral for brand consistency.
• Conducted venue walkthroughs to establish event day operation protocols and curate talking points for sales managers to best communicate competitive advantages.
• Attended new venue walkthroughs representing aVW services.

Orlando, Florida, United States

• Managed and served 50-70 wedding clients at a time by maintaining constant communication through the wedding planning, coordination, and execution processes.
• Networked, built, and maintained relationships with vendor partners to effectively liaise and troubleshoot before and during wedding day.
• Directed event day staff, vendors, security, and housekeeping to create a seamless wedding day experience for the client and their guests.
• Created and implemented a customize wedding planning guide to ensure client organization and budget management.

Orlando, Florida, United States

Orlando, Florida Area

• Spearheaded the design, development, implementation, management, and tracking of marketing assets and campaigns supporting 90+ online academic programs for Arizona State University.
• Managed on average 10+ asset development projects concurrently.
• Monitored and analyzed performance trends to inform strategic decisions, mitigation efforts, and optimization opportunities.
• Collaborated cross-functionally with Paid Search, Paid Social, SEO, Email, and Display teams to ensure a holistic marketing approach to effectively influence lead nurturing to meet client goals.
• Streamlined and audited internal processes to improve performance, time management, and team efficiency.

Orlando, Florida Area

• Drove demand and guest conversion for the 28 Walt Disney World Resort hotels, valued at $2+ billion in annual revenue.
• Leveraged consumer insights, behavior analyses, and research to develop strategic input for 7+ national offers and campaigns.
• Managed tactical integrated communication plans detailing initiatives across 10 communication channels to guarantee message consistency and appropriate cadencing of marketing efforts.
• Monitored campaign performance based on revenue management goals and informed key stakeholders of optimization opportunities.

Fishers, Indiana

• Developed and presented strategic recommendations to drive sales, increase product awareness, and bolster shopping experience based on primary research and industry analyses.
• Conducted research on consumer behavior, demographics, and communication preferences to inform strategic recommendations.
• Managed a team of 5 and served as the communication liaison between the client and team to provide project status updates, maintain client trust, and build client confidence.

Indianapolis, Indiana Area

• Fortified community presence by planning, executing, and analyzing the impacts of 10+ corporate sponsorships, client entertainment, and volunteer events while adhering to a strict quarterly event budget.
• Provided strategic and creative direction for marketing collateral, internal website articles, and compliance documents.
• Analyzed and qualified prospective leads after the successful completion of community events.

Indianapolis, IN

• Created an all-purpose cross-selling implementation strategy to increase internal cross-selling among Project Managers.
• Tracked 70+ business development & marketing initiatives to ensure proactive client communication.
• Edited weekly blog posts and project data sheet design for aesthetic appeal.
• Provided assistance for 2 major company events (Annual Client Appreciation Charity Golf Outing and 2015 Technical Seminar)

Indianapolis, IN

• Created customized corporate chocolates and baskets tailored to meet customer expectations.
• Regulated available merchandise by taking inventory, ordering products, restocking merchandise and sending/receiving shipments to provide clients with the most reliable and recent products.
• Responsible for store operations including opening/closing, maintaining store cleanliness, and closing out the register to record daily sales.

Bachelor'S Degree, Marketing And Spanish Double Major, Departmental Gpa: 4.0 / Cumulative Gpa: 3.67

Activities and Societies: Sigma Delta Pi Spanish National Honors Fraternity, P.A.W.S- Peers Advocating Wellness for Students, Student.

Spanish Study Abroad & Immersion Participant, León, Spain

• Immersed in the culture by attending school, living with a host family and learning through weekly excursions. • Improved Spanish.