Sarah Cunningham Email and Phone Number

• Establish and manage 30+ strategic business partnerships with attribution measurement companies, third party audience data providers, data distribution, ad creative and media channel partnerships powering GroundTruth's DSP.• Lead all stages of complex deal development including partner identification, creative commercial construct design, and strong (re)negotiation of service term(s).• Proactively identify unique integrations and solutions across partner's capabilities, data distribution and 1st party audience monetization that aligns with driving revenue and achieving product roadmap enhancements.• Work cross-functionally with executive leadership, product, engineering, analytics, marketing, legal, operations, finance and sales/account teams to build business cases for each partnership and outline a path for successful execution post deal.• Led two highly complex annual audits to pass formal accreditation standards by the Media Ratings Council (MRC) to distinguish the accuracy of company’s location data followed by coordinating our withdrawal from MRC.

• Spearheaded digital strategy for start-up agency to sell digital marketing solutions to niche national wholesale liquidation retail sector with long term plan to broaden industry sector beyond retail for additional customer acquisition.• Customized website content and designed all product marketing collateral to captivate niche market.• Vetted, negotiated and assembled vendor relationships for media fulfillment across each digital solution with an emphasis on developing KPIs associated with in-store visit measurement.• Created and balanced sales pricing and minimized operating expenses to maximize profit margins.• Marketed and corresponded with potential customers and closed every pitch presented to date by educating customers on benefits of digital advertising in an industry sector largely dominated by traditional marketing strategies.

• Increased revenue from <$1M to $40M+ during tenure with company by formulating strategic business cases and playing pivotal role in developing new product initiatives across various digital marketing solutions, media supply, and platform technologies.• Established enterprise-wide product parameters and margin thresholds and proactively solved sales or campaign issues across online portfolio, reducing customer churn. For example: media plans under $500 with DMA targeting yielded poor results for advertisers.• Supervised and maintained media supply quality via third-party measurement tools, meeting / exceeding industry benchmarks, by monitoring programmatic fraud behavior and ultimately identifying questionable campaign execution by DSPs thereby upholding company’s QA guarantees.• Mentored, motivated, trained, influenced, and organized direct and indirect teams, delivering product awareness and improved overall knowledge and yielding higher sales activity and customer service across nearly 150 markets.• Oversaw 8 DSP / vendor partnerships enforcing accountability for paid services, accurate billing, and SLA contract terms and maintaining oversight across platform enhancements, leveraging additional revenue opportunities or potentially impacting existing products: o Produced $100K+ in cost savings by ensuring tiered pricing terms were reflected accurately on invoices and catching several errors; o Certified outsourced Ad Ops teams fulfilled 24/7 campaign management obligations by administering daily / weekly oversight; o Analyzed sunsetting of DSP platform features and developed mitigation plans to offset disruptions which would result in significant impact to CHTR’s customer’s (active or future) campaigns, or conversely, productized new features DSPs added to platform which CHTR could upsell.

• Created and enhanced digital ad solutions for 1K+ sales organization and oversaw complex go-to-market execution across 150 US markets, producing highest revenue generating products across entire digital portfolio.• Implemented centralized semi-automated digital sales support structure across media planning phase and post sales cycle by co-authoring CRM and Ad Operations workflow documentation thereby reducing overhead bandwidth for technical support.• Analyzed and researched YoY product portfolio revenue growth projections, feeding forecast for annual budget planning and lessening out-of-scope expenditures.• Awarded MVP in 2014 by peers and received “Howie” in 2016 for demonstrating “that’s how it’s done” which consists of exemplifying company values across all work produced.

• Orchestrated new Y! video ad monetization programs by implementing multiple improvements across legacy outdated processes and establishing more efficiency in highly matrixed organization.• Partnered with Business Development team and established new process for associated program manager to provide thorough review on validity of SOW contracts prior to execution, reducing unforeseen delays during implementation of projects.• Improved communications between internal and offshore Engineering and QA teams, resulting in a unified video platform and yielded improved user experience, increased yahoo.com traffic, and maximized ad inventory, generating $100M in video ad sales.• Earned coveted “You Rock” award in 2010 for delivering successfully implemented video projects across Y!’s top-tier video syndication partners.