Sarah Abel Email & Phone Number

Grand Rapids, MI, US

Established in 1999, TR Data Strategy was founded on the idea that data, combined with insights and execution, can transform all aspects of an organization. Working with diversified clients from startups to the nation’s largest retailers, TR Data Strategy offers a range of services, connections, and industry experience. No matter the industry, the goal.

Grand Rapids, Michigan, United States

Riverbend Commerce identifies businesses with potential in product, market, and opportunity that lack the required growth or business expertise to navigate the first stages of growth.

I was asked to lead the Marketing and Creative Services team and was able to build an incredibly talented group that created significant growth for the company through strategic and creative work. After successfully working in this role, I moved on from the company to accept my first c-level position.

Grand Rapids, Michigan, United States

I joined the marketing team at Comfort Research to support the Big Joe brand as well as internal communications; my role included marketing strategy and content for the direct-to-consumer website and all sales channels.

Greater Grand Rapids, Michigan Area

In this interim role, I supported sales and customer experience execution to exceed the expectations of our guests. I reported directly to the owner, overseeing daily activity in Quickbooks, providing regular reporting, managed reservations, and implemented a robust marketing plan.

Greater Grand Rapids, Michigan Area

At 8THIRTYFOUR I led an outstanding team in creating, executing and measuring successful integrated communications strategies built on data. In addition to overseeing our in-house talent, I personally served as client lead on several key accounts with a focus on client communication, reporting, strategy development and implementation, and content.

Managed the launch, communications, and programming of Blue35, a dynamic coworking environment in the heart of Grand Rapids' entertainment district, ideal for businesses of all sizes.

Saugatuck, MI

Administered annual marketing budget through creation, implementation and measurement of all strategic marketing plans for programs and events (average of 5 events a month) to meet income goals, in addition to managing institutional branding within the region. Generated additional dollars in donated promotion and advertising opportunities through media.

Managed creation, implementation and measurement of e-tools, including website, social media, Google AdWords, e-newsletters, etc.Supported marketing and public relations campaigns for programs, exhibits and events.Developed strategic communications in support of the Museum's President/CEO and Development Department.

Grand Rapids Area Chamber Of Commerce

Created and executed all strategic marketing and public relations activities, including: e-communications, program marketing, social media, website and program recruitment to support CCL's mission to connect and engage leaders in Grand Rapids.Successfully launched and supported all marketing content and the website www.hellowestmichigan.com, a regional.

Worked with volunteer committees in three West Michigan communities in planning and implementing Relay for Life fundraisers.Responsible for generating $150,000+ annually through team donations and corporate sponsorship. Managed event promotion and publicity while adhering to national brand standards.

Grand Rapids, Michigan, United States

Public Relations

Activities and Societies: PRSSA, Circle K, Hall Government, Resident Adviser

Education record