Sarah D'Arcy
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Sarah D'Arcy Email & Phone Number

Division Director, Head of Brand and Marketing, Personal Banking at Macquarie Group
Location: Greater Sydney Area, Australia 6 work roles 2 schools
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Current company
Macquarie Group
Role
Division Director, Head of Brand and Marketing, Personal Banking
Location
Greater Sydney Area, Australia
Company size
20896 employees

Who is Sarah D'Arcy? Overview

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Sarah D'Arcy is listed as Division Director, Head of Brand and Marketing, Personal Banking at Macquarie Group, a with 20896 employees, based in Greater Sydney Area, Australia. AeroLeads shows a matched LinkedIn profile for Sarah D'Arcy.

Sarah D'Arcy previously worked as Division Director, Head of Brand and Marketing, Consumer Banking at Macquarie Group and Associate Director, Head of Marketing, Business Banking at Macquarie Group. Sarah D'Arcy holds Master Of Business Studies In Marketing, Marketing from Dublin City University (University Of Illinois).

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Macquarie Group

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Profile bio

About Sarah D'Arcy

A commercially aware, customer-focused marketing leaderAn experienced senior marketing professional with over 15 years’ experience in financial services across two continents, I have a proven track record of delivering successful marketing campaigns, across multiple business and consumer segments.I am able to take our strategic business vision and quickly deploy differentiated brand and communications campaigns, with measurable results and tangible business impact. In our fast-changing industry, my ability to learn and adapt quickly has helped me forge productive working relationships with senior executives, and multiple external agencies and suppliers. For me, this role is fundamentally about people: leading and coaching my team, understanding our customers and proactively supporting the many decision makers we engage with.

Current workplace

Sarah D'Arcy's current company

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Macquarie Group
Macquarie Group
Division Director, Head of Brand and Marketing, Personal Banking
Sydney, New South Wales, Australia
Website
macquarie.com
Employees
20896
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6 roles

Sarah D'Arcy work experience

A career timeline built from the work history available for this profile.

Division Director, Head Of Brand And Marketing, Personal Banking

Macquarie Group

Sydney, New South Wales, Australia

Division Director, Head Of Brand And Marketing, Consumer Banking

Current
Macquarie Group

Sydney, Nsw, Au

Jul 2020 - Present

Associate Director, Head Of Marketing, Business Banking

Macquarie Group

Sydney, Nsw, Au

Leading a team of eight, I am responsible for developing and implementing business banking’s integrated marketing strategy. We work in partnership with the sales, product and strategy teams to align with the business’ strategic objectives. I constantly seek new ways to disrupt the market using technology and new communication channels, and to create exceptional customer experiences across all touch points.

Jun 2016 - Jun 2020

Senior Marketing Manager

Macquarie Group

Sydney, Nsw, Au

Managing the central and segment marketing teams, I re-launched the business banking website, and successfully delivered nine separate segment marketing strategies across a busy calendar of customer initiatives. This included the launch of our Professional Bank offer to 25 new segments, drawing on research and persona development to create an integrated marketing plan with PR, events and sponsorship, as well as TV, print, outdoor and online advertising.

Jan 2013 - Jun 2016

Brand Manager

Bank Of Ireland

4, Ie

During this time, I was responsible for the evolution of the brand strategy post GFC with a view to restoring the brand’s reputation and rebuilding customer trust, as well as galvanising staff through a through a re-invigorated brand. Key deliverables included a Brand Model, a Customer Communications Platform, a Defined Customer Experience Framework, an Internal Staff Engagement Program and a Brand Scorecard. The program continues to be a huge success with NPS shifting significantly in the 12months after the launch as well as a positive impact on the share price and investor sentiment.

Jul 2010 - Oct 2012

Marketing Product Specialist

Bank Of Ireland

4, Ie

Working across different business functions, I developed customer acquisition and retention strategies and identified emerging customer segments. I played an active role in agency management, developed high impact marketing collateral, and managed digital content and broker events.

Sep 2008 - Jul 2010
Team & coworkers

Colleagues at Macquarie Group

Other employees you can reach at macquarie.com. View company contacts for 20896 employees →

KQ Kenny Qiu Kenny Qiu Colleague at Macquarie GroupGreater Sydney Area, Australia View → AH Andrew Hamilton Andrew Hamilton Colleague at Macquarie GroupSunshine Coast, Queensland, Australia View → AL Andrew Low Andrew Low Colleague at Macquarie GroupGreater Sydney Area, Australia View → JJ John Jeffrey John Jeffrey Colleague at Macquarie GroupNew York City Metropolitan Area, United States View → TB Tanya Bayas Tanya Bayas Colleague at Macquarie GroupGreater Sydney Area, Australia View → AB Anthony Betancourt Anthony Betancourt Colleague at Macquarie GroupPearland, Texas, United States View → BM Benedict Mendoza Benedict Mendoza Colleague at Macquarie GroupUnited Kingdom View → AH Alex Haddad Alex Haddad Colleague at Macquarie GroupThe Rocks, New South Wales, Australia View → LE Len Eldridge Len Eldridge Colleague at Macquarie GroupGreater Perth Area, Australia View → SC Sean C. Davis Sean C. Davis Colleague at Macquarie GroupDallas-Fort Worth Metroplex, United States View →
2 education records

Sarah D'Arcy education

Master Of Business Studies In Marketing, Marketing

Dublin City University (University Of Illinois)

Bachelor Of Commerce, Marketing

University College Dublin
FAQ

Frequently asked questions about Sarah D'Arcy

Quick answers generated from the profile data available on this page.

What company does Sarah D'Arcy work for?

Sarah D'Arcy works for Macquarie Group.

What is Sarah D'Arcy's role at Macquarie Group?

Sarah D'Arcy is listed as Division Director, Head of Brand and Marketing, Personal Banking at Macquarie Group.

Where is Sarah D'Arcy based?

Sarah D'Arcy is based in Greater Sydney Area, Australia while working with Macquarie Group.

What companies has Sarah D'Arcy worked for?

Sarah D'Arcy has worked for Macquarie Group and Bank Of Ireland.

Who are Sarah D'Arcy's colleagues at Macquarie Group?

Sarah D'Arcy's colleagues at Macquarie Group include Kenny Qiu, Andrew Hamilton, Andrew Low, John Jeffrey, and Tanya Bayas.

How can I contact Sarah D'Arcy?

You can use AeroLeads to view verified contact signals for Sarah D'Arcy at Macquarie Group, including work email, phone, and LinkedIn data when available.

What schools did Sarah D'Arcy attend?

Sarah D'Arcy holds Master Of Business Studies In Marketing, Marketing from Dublin City University (University Of Illinois).

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