• Collaborate with cross-functional teams to design cohesive board game components, including packaging and print templates for booklets, brochures, and workbooks.• Create digital UI assets (buttons, graphics, stylized art) that align with printed materials for a seamless experience.• Develop and evolve visual guidelines for products, ensuring consistent, high-quality design across all materials.• Oversee contractors as needed to maintain design and aesthetic standards.• Understand product function deeply to ensure clarity in design, adjusting copy as necessary for effective communication.• Execute production-level tasks like layout for booklets and long-form materials.Review and refine print files, maintaining version control and backups for accurate and polished deliverables.

• Digital and Print Media Creation: Produce brand-aligned visual materials, enhancing sales and marketing efforts through effective brochures, flyers, and digital content.• Marketing Campaign Collaboration: Translate campaign objectives into engaging visual designs, creating graphics and advertisements that significantly increased audience engagement.• Asset Management: Serve as the primary liaison for creative projects, ensuring strategic alignment and timely delivery by effectively prioritizing and coordinating with stakeholders.• Game Design Contribution: Partner with product teams to develop board game components, resulting in immersive learning experiences.• Brand Consistency: Maintain and advance design standards, ensuring cohesive brand representation across all company materials.• Design Innovation: Research industry trends to introduce cutting-edge design concepts, consistently improving the quality of visual communications.

• Designed custom websites, graphics, print and digital marketing materials.• Developed a comprehensive library of 12 website templates and 100+ client websites.• Meticulously curated visual materials to complement text and aesthetically convey client businessgoals on websites and marketing materials.

• Collaborated with in-house creative team to create digital and print marketing materials forpartner brand clients (Home Depot, Staples, Sams Club, Walmart) and Allstate Protection Plans.• Implemented Figma to design and update web page files, ensuring brand-aligned communication.• Created logo for Allstate Protection Plan’s 2022 Hackathon event and booth graphics for Staplesbrand launch at 2023 Toronto trade show.

• Led team of 8 students in reimagining and evolving the Allstate Protection Plans BreakabilityCampaign through concept research and development.• Spearheaded presentations and meetings with the Allstate Protection Plans marketing team.• Directed design and copywriting team in development of visual concepts for the campaign.• Crafted a compelling brand story for presentation to the Allstate Protection Plans marketingleadership utilizing digital images, video, and graphics.

• Managed the day-to-day maintenance of Busch Gardens Williamsburg and Water Country USAwebsites, utilizing digital images, video, and graphics for effective upkeep.• Revitalized website content to optimize landing pages for maximum customer engagement.• Created digital, website, and print graphics by leveraging marketing campaign components.• Tailored visual materials to enhance the aesthetic appeal and textual impact of website and digitalmedia communications.

• Designed original artwork and illustrations for embroidered emblems and patches for clients such as Girl Scouts of the USA, Boy Scouts of America, Nike, and Puma• Spearheaded design of internal marketing materials and collateral• Adjusted and recreated client artwork for use in production environment• Digitized vector art for use in embroidery production