Luum is a branding studio based in Nashville, Tennessee. At Luum, we believe intentional design impacts the world and improves our lives. By weaving form, function, and message together, we design intentional solutions to help you reach your audience.Our client work has been seen on:Apple, TechCrunch, Vogue, Good Morning America, Billboard, Nylon, and CNN

Worked with driven entrepreneurs who are using their influence to make our world a better place.

Oversee, strategize, develop, and implement all marketing and communication goals for the growth of Abolition International. Abolition International's mission is to bring an end to sex trafficking and exploitation through education, empowerment, and comprehensive restorative care for survivors. The organization was founded in 2005 by artist Natalie Grant and has helped launch, expand, and improve aftercare programs in India, Moldova, Cambodia, and the United States.

Consulted clients and developed creative social media marketing strategies to promote new album releases. Oversaw, coordinated, and implemented design and promotion for all campaigns. Select campaigns include: Dave Barnes’ Valentine’s Day promotion for the EP "You, The Night, and Candlelight" (2009) and Matt Wertz’s Sign-up or Tweet-it Campaign for the live album, "If it Ain’t Broke" (2010)

Clients: Paramore, Family Force 5, and Tenth Avenue North• Developed and implemented marketing campaigns in partnership with artists’ record labels• Conceptualized and directed online content strategies for official websites, fan clubs, and social media communities• Leveraged online communities, databases, and partnership opportunities for tour, album, and music video promotions• Researched, refined, and implemented marketing strategies for grassroots promotional efforts• Assisted in coordinating day-to-day scheduling for clients• Established and/or managed brand partnerships for cross promotion with relevant companies or organizations (including Fender, Diesel, Hurley, Sennheiser, and Love 146)• Helped define public voice, mission, and overall brand for clients• Managed and helped develop merchandise lines for Paramore and Tenth Ave NorthHighlights:• Art coordinator for Paramore’s 2009 third album release, Brand New Eyes• Art director for Paramore’s Final Riot Limited Edition DVD packaging