Sarah Dillon-Mcguinness Email & Phone Number

Singapore

Singapore

Generate client leads through digital marketing activities and business development strategy.Account management, pitching, client facing liaison.Executive producer for video productions with brands such as Audi, TikTok, CIMB, NIE, Carousell.Budget and finance management.Lead a team of production and creative specialists for commercial, corporate, social and digital content production.

Singapore

Singapore

Singapore Content Lead - Jan 2019The role involves long term content planning and promotion strategies designed for the Singaporean consumer. I guided and worked with the marketing team as well product, data, tech and creative teams to ensure the Singapore HOOQ experience constantly adapted to user demands, growing it’s active users month on month.In this role I played a key part in the following projects:The HOOQ brand relaunch in November 2019 which led to Singapore’s best performing month on record, an increase of active users by 25%.Launching partnerships/integration with leading app GRAB and media platform MeWatchCommunicating with product and tech teams (internal and external) on how our content needed to integrate to adapt to their UI and users demands.Evolved the content strategy to introduce an AVOD/Freemium component Sourcing and launching local content providers and influencers as well as Mediacorp properties, One Championship and Premier League short form.Developed and executed ambitious promotion campaigns like the Chinese New Year campaign which boosted registered users by 30%.Introduced Chinese and Korean content working with the Singtel TV team by creating launch schedules to maximise impact of new content and overseeing delivery of media and marketing assets.Weekly data analysis and presentation of the Singapore app performance to internal and external stakeholders (e.g. GRAB, content providers).Contact: Jennifer Batty (Chief Content Officer) jennbatty@hooq.tv or jenniferjbatty@gmail.comContact: Omar Gepiga (Head of Content Marketing) omar@hooq.tv or omargepiga@gmail.comContent Project Consultant - Jan 2018 - Jan 2019Joining HOOQ as a project consultant to the content team, to streamline content curation processes and working more efficiently with the Content Operations team. This involved setting up an image delivery and tracking process for over 7,000 hours which was launched by HOOQ (App in App) on HOTSTAR in India.

Singapore

RTL CBS Entertainment Asia (now Blue Ant Media)Program Manager - Jan 2014 - May 2017Upon joining the RTL CBS Asia team I launched the male skewed lifestyle channel EXTREME by creating the initial broadcast schedule. After one year I then took over the management of the core channel RTL CBS ENTERTAINMENT which broadcasts in over 28 countries in Asia with hugely popular titles including House Of Cards, America’s Got Talent and The Late Late Show with James Corden.Working closely with the EVP, I created the long term channel schedule and highlights, devised stunts, promotional priorities and marketing communication.Responsible for the monthly input of schedule information and the generation of EPGs for channel carriers across our seven plus territories.Overseeing creative on-air spots to ensure brand alignment as well as effective and consistent audience engagement.Researched and provided feedback on possible acquisitions for future launches.Liaised with the operations and broadcast delivery team in Luxembourg to ensure the successful airing of live broadcasts which included The Golden Globe Awards and the final of The X Factor UK.Both channel manager roles included the management of a presentation scheduler, and in tandem with the EVP, I oversaw the roles of the Creative Services Manager, two Promo Producers and a Content Coordinator.

London, United Kingdom

As Presentation Manager I ensured BT TV's on-air messaging is delivered to three platforms and positioned for optimal reach and effectiveness with the goal of increasing views, awareness of content and customer retention.

Auckland, New Zealand

Working in tandem with the Digital Programming Manager I was an integral member of the team responsible for launching New Zealand’s first free to air digital channel, TVNZ 6.