Sarah Dolny Email & Phone Number

Cambridge, Ma, Us

Boston, Massachusetts, United States

Set overall direction and regional roadmap aligned with global strategy and key regional commercial needs, ensuring strategic coherence. • Owned development of proactive processes to identify regional risks and opportunities, driving commercial growth. • Collaborated with global marketing channel owners to turn insights into actionable strategies. • Integrated regional market insights, trends, and customer voice into comprehensive marketing plans. • Established feedback loops to… Show more Set overall direction and regional roadmap aligned with global strategy and key regional commercial needs, ensuring strategic coherence. • Owned development of proactive processes to identify regional risks and opportunities, driving commercial growth. • Collaborated with global marketing channel owners to turn insights into actionable strategies. • Integrated regional market insights, trends, and customer voice into comprehensive marketing plans. • Established feedback loops to highlight regional priorities in global decision-making. • Built and strengthened primary relationships with regional sales leaders and teams to align efforts and achieve targets. • Led as the interim Director of Global Events, overseeing a team of 5 managers and assistants in executing the global event strategy during maternity cover. Show less

Spearheaded global, audience-led campaigns in collaboration with international offices and top-tier agencies, significantly boosting brand engagement and market penetration. • Led cross-functional teams and managed over 50 key stakeholders across marketing, sales, and research departments to ensure seamless strategy execution and alignment. • Drove strategic initiatives that resulted in [specific achievements, e.g., “a 20% increase in market share” or “a 30% improvement in campaign… Show more Spearheaded global, audience-led campaigns in collaboration with international offices and top-tier agencies, significantly boosting brand engagement and market penetration. • Led cross-functional teams and managed over 50 key stakeholders across marketing, sales, and research departments to ensure seamless strategy execution and alignment. • Drove strategic initiatives that resulted in [specific achievements, e.g., “a 20% increase in market share” or “a 30% improvement in campaign ROI”], demonstrating a strong track record of delivering commercial growth. • Developed and implemented processes to integrate regional market insights and customer feedback into global marketing plans, enhancing responsiveness to market trends. • Strengthened partnerships with regional sales leaders, fostering a collaborative environment that supported achieving organizational goals. Show less

Boston, Massachusetts, United States

Led three pivotal teams: Marketing Automation, Content Strategy, and Merchandising, driving integrated marketing efforts and strategic initiatives. • Implemented advanced marketing automation tools, enhancing user experience, expanding the customer database by [specific percentage or number], and ensuring seamless transitions between marketing and sales operations. • Collaborated with Abcam Digital as a Subject Matter Expert, developing system requirements and exploring cutting-edge… Show more Led three pivotal teams: Marketing Automation, Content Strategy, and Merchandising, driving integrated marketing efforts and strategic initiatives. • Implemented advanced marketing automation tools, enhancing user experience, expanding the customer database by [specific percentage or number], and ensuring seamless transitions between marketing and sales operations. • Collaborated with Abcam Digital as a Subject Matter Expert, developing system requirements and exploring cutting-edge technologies, resulting in [specific outcome, e.g., “a 15% increase in lead conversion rates”]. • Developed and executed content strategies that increased brand awareness and engagement by [specific metric, e.g., “20%”]. • Streamlined merchandising processes, resulting in a [specific improvement, e.g., “10% increase in product sales”]. • Drove cross-functional collaboration, fostering strong partnerships with sales, IT, and product teams to align marketing strategies with overall business objectives. • Mentored and developed team members, enhancing their skills and contributing to a high-performing marketing organization. • Monitored and analyzed key performance indicators (KPIs) to continuously improve marketing strategies and achieve business goals. Show less

Cambridge, Massachusetts

• Passionately bridge global marketing teams and resources with regional sales teams, supporting Abcam’s largest territory, which generated £101.3M in revenue last fiscal year. • Collaborated with Key Account Managers to develop and execute strategic account penetration activities across dozens of multi-site pharmaceutical accounts, implementing a robust execution framework for identified opportunities. • Synthesized and prioritized field requests, ensuring alignment with global… Show more • Passionately bridge global marketing teams and resources with regional sales teams, supporting Abcam’s largest territory, which generated £101.3M in revenue last fiscal year. • Collaborated with Key Account Managers to develop and execute strategic account penetration activities across dozens of multi-site pharmaceutical accounts, implementing a robust execution framework for identified opportunities. • Synthesized and prioritized field requests, ensuring alignment with global brand strategies to maximize market impact. • Advised and consulted on 25 Global Marketing Campaigns, aligning KPIs and metrics across marketing channels to ensure regional campaign performance drives revenue in specific product categories. • Led the development and execution of Account-Based Marketing (ABM) plans, including new product launches, institute-specific promotions, and opportunities identified through account buying trends. • Drove the implementation of sales guides, sales outreach templates, and disease area campaigns, partnering with the Global Research Area Content team to target key accounts effectively. Show less

Cambridge, Ma

Managing and driving strategy for Abcam consumer events in the America’s territory. Deeply integrated into the event strategy for global marketing teams and reporting. As the leader in innovation for reagents and tools, the high quality standard of Abcam products directly mirrors the high quality of Abcam’s strategic events and partnerships. Reporting into the Digital Insights Department, events are designed to facilitate consumer insight to the company; open channels between consumers… Show more Managing and driving strategy for Abcam consumer events in the America’s territory. Deeply integrated into the event strategy for global marketing teams and reporting. As the leader in innovation for reagents and tools, the high quality standard of Abcam products directly mirrors the high quality of Abcam’s strategic events and partnerships. Reporting into the Digital Insights Department, events are designed to facilitate consumer insight to the company; open channels between consumers and sales teams; engage thought leaders in the industry; introduce thought leaders to content marketing team; enable new collaborations; ensure consumer experiences align with the Abcam brand.Managing a global event budget.Direct managing the Event Marketing Assistant while providing leadership and best practices to entire global events team.Organized and managed focus groups to engage consumers and continually provide insight for regional teams within Abcam. Show less

Shanghai, China

4 Months spent working alongside a growing Shanghai marketing team. Together we worked to build solutions and opportunities for the team to connect directly to end users in a distributor market. Focusing on scale-able events and digital activities, as well as how to reconstruct global resources for a Chinese consumer. Additionally the time was spent learning from the team on market specific opportunities, such as the social platform WeChat and alternative consumer focused events.

Greater Boston Area

-Hands on, roll up your sleeves team leader-Highly dynamic, agile, and thrives in a fast-paced environment-Independently project manage events throughout North America to represent the Abcam brand of 'helping scientists discover more'​-Work cross-functionally to coordinate Brand messaging and maximizing event exposure -Coordinate internally to deliver social content, scientific partnerships, scientific programming and connect external partnerships with various internal teams… Show more -Hands on, roll up your sleeves team leader-Highly dynamic, agile, and thrives in a fast-paced environment-Independently project manage events throughout North America to represent the Abcam brand of 'helping scientists discover more'​-Work cross-functionally to coordinate Brand messaging and maximizing event exposure -Coordinate internally to deliver social content, scientific partnerships, scientific programming and connect external partnerships with various internal teams -All onsite event management and preparation including but not limited to contract negotiation, venue partnerships, marketing strategies, identifying marketing opportunities, and budget management. (10 events annually out of a 20+ event catalog) -Solicit and coordinate sponsorship's and media partnerships on behalf of the entire events team -Experience working on large tradeshows independent of event portfolio-Experience coordinating and running webinars Show less

Cambridge, Ma

-Independently project manage events throughout the US and North America focused on scientific research areas. This includes contract negotiation, relationship building, marketing strategies, identifying marketing opportunities, venue searching, and budget management. (5+ out of a 20 event catalog) -Solicit and coordinate sponsorship's and media partnerships on behalf of the events team-Coordinate logistics and on site management of events

Wilton, Ct

• Participated in all 2012 national planning alongside account team; Balanced and prioritized multiple projects simultaneously • Conducted research for account team on various topics including demographic profiles, retailer profiles, and social media networks to be utilized in presentations to client • Created shopper marketing presentations introducing ideation of new concepts

• Coordinating, in collaboration with the Interim Director of the Center for Student Involvement, all logistical aspects of the 2011 Orientation Program including but not limited to food, novelties, space reservations, programmatic planning, evaluation generation, faculty and staff communication and scheduling, creating university wide memos, etc • Helping to initiate, negotiate, and finalize contractual agreements between the Center for Student Involvement and outside agencies, vendors… Show more • Coordinating, in collaboration with the Interim Director of the Center for Student Involvement, all logistical aspects of the 2011 Orientation Program including but not limited to food, novelties, space reservations, programmatic planning, evaluation generation, faculty and staff communication and scheduling, creating university wide memos, etc • Helping to initiate, negotiate, and finalize contractual agreements between the Center for Student Involvement and outside agencies, vendors, and companies• Serve as a paraprofessional under the direction of the CSI Program Advisor for the 2011 Spring Weekend Programs in order to assist with all logistical and programmatic needs Show less

Supported the Kraft Powdered Beverage Account Team on all Interagency Marketing Campaign planning, as well as administrative duties. Maintained and updated client job jackets throughout the length of various projects. Produced and submitted estimated job costs and invoices for approval by the clients. Researched and produced reports on various target markets and successful marketing campaigns to be utilized in presentations.

Design and implement team building training program for the Summer Orientation ProgramAced as a Liaison for a team of 16 peers with Administration including the Associate Dean of Student Life and the Director of Center for Student InvolvementFacilitate small group sessions for students and parents by presenting programs on sensitive issue topics and participated in approximately 100+ hours of leadership development

Assisted the logistics of 15 conference events for approximately 5,000 guests overall, provided ongoing support and coordination during conferencesWorked both independently and in collaboration with other coordinators

Master Of Business Administration (Mba), Marketing

Bachelor Of Arts (B.A.), Communication, Marketing, Political Science

Activities and Societies: Panhellenic Council President, Sigma Sigma Sigma Vice President, St. Jude's Up Till Dawn Executive Council.

Education record