Sarah Donna Email & Phone Number

New York, New York, US

San Francisco, US

• Marketing Leadership | Brand Development | Digital & Social Media MarketingNew Product Development | Integrated & Multi-Channel Marketing
• Thrived in a multifaceted marketing management role, leading end-to-end cross-functional content ideation initiatives in liaison with product, and B2B, and consumer marketing teams.
• Operated as a main contributor, developed the first mental health campaign to raise awareness regarding mental and psychiatric services.
• Drive membership engagement via content marketing while leading creation and execution of content development and marketing strategy regarding mental health product offerings.
• Led creation and execution of content marketing strategy for mental health product offerings.
• Steered partnerships with outside vendors for consumer marketing initiatives while leading content strategy and creative review across marketing and design teams for tentpole events.

Satellite Beach, Florida, US

• Behavioral Health Program Management | Content DevelopmentCampaign Development | Brand TransformationDoctor On Demand:
• Directed "Unmasking Mental Health" campaign, bringing together strangers to talk about mental health.
• Promoted DOD's behavioral health program, along with conceptualizing best-in-class marketing collateral and content in alignment with brand standards, core positioning, and marketing strategies.
• Worked with copywriters to develop marketing collateral, along with leading meetings with diverse teams.
• Identified key learnings and outcomes through reviewing and optimizing content performance.K Health:
• Drafted and orchestrated engaging content for in-app messaging and emails while inviting members to product launches and highlighting new app features. Assisted in creating social campaigns, repurposing and.

New York, US

• Multi-Channel Campaign Management | In-App Messaging | Account ManagementSocial Media Management | Client Acquisition & Retention | Product Management
• Designed and produced new content series “Ask K Anything,” highlighting K’s doctors and breaking down vast medical library into bite-size content pieces for social, website, and in-app messaging.
• Created 1:1 user interview program to gather stories/feedback for sales, marketing, and product management.
• Steered social campaigns/influencer partnerships to drive user acquisition and engagement.
• Maintained client communications regarding product changes and feature enhancements.
• Supervised talented and high-performing personnel on a global basis across New York and Israel.

Satellite Beach, Florida, US

• Brand Strategy Development | Strategic PartnershipsE-Mail Marketing | E-Commerce Integration
• Showcased in-depth focus on end-to-end brand strategy, including social media, content creation, brand refresh/launch, influencer partnerships, email marketing, and e-commerce integration.
• Provided robust services to startups/small businesses, such as WorkBigger, Squirrel, the Bee Bakery, and PepTalkHer.
• Contributed towards driving revenue growth and profitability, consistently exceeding KPIs/success metrics.
• Tracked marketing campaigns’ performance while identifying key learnings and outcomes with precision.
• Collaborated cross-functionally and interdepartmentally with staff, management, and leadership to achieve business goals, along with crafting, refining, and executing monthly provider content series.

Helping my family and my dad during his end of life care.

Amsterdam, NL

• Sales & Account Management | Sales Collateral Development | Brand Visibility Lead Generation | Social Promotion | Vendor Engagement | Brand Management
• Crafted marketing materials for overall art direction, spearheading diverse teams through weekly Facebook Live videos regarding all facets of content ideation as well as pre-and post-filming social promotions.
• Elevated social media engagement with 10K+ followers in (6) months and produced up to 5 social posts daily.
• Led end-to-end large-scale initiatives, encompassing annual company-wide events with 200+ attendees.
• Worked with multi-functional teams, including sales and account management to achieve business objectives.
• Precisely developed comprehensive sales collateral, including one-sheets, case studies, and proposal decks.

Amsterdam, NL

• Lead Generation | HR Management | Recruiter & SelectionPerformance Management | Sales Forecasting | Data Research & AnalysisConsumer Trend Analysis | CRM Tool Integration & Management
• Initiated marketing and product-focused newsletters for prospective and existing clientele.
• Promoted monthly webinars to generate and conceptualize high-quality leads with precision and accuracy.
• Employed advanced HR management acumen while hiring, onboarding, and orienting employees, along with steering training and development initiatives to drive staff performance and outcomes.
• Identified new customers and sales opportunities by analyzing consumer and market trends.
• Led 20-person inside sales team to review RFPs and set qualified meetings.

New York, NY, US

• Executed visual storytelling best practices while developing pitches for non-profit and corporate partners.
• Utilized creative mindset while crafting appealing and captivating content for social media channels, monthly content calendars, and weekly blog posts for app users and non-profit partners.
• Built best-in-class corporate sponsor sales decks for the CEO in an effective manner.

Boston, Massachusetts, US

• Social & Community Presence ManagementBrand Awareness Optimization | Campaign Efficacy Improvements
• Built mutually beneficial relationships with fertility influencers to elevate social media presence 300%.
• Maintained social and community presence, along with managing and creating postings for social media outlets to increase brand awareness as well as client acquisition and retention.
• Strategically collaborated with the product development team to track campaign efficacy and efficiency.
• Collaborated with product development team to track campaign efficacy.

• Strategically collaborated with the sales/marketing team and valued clients to select and create daily photo packages, along with crafting marketing campaigns and materials to promote the Photolibrary brand.
• Conducted in-depth photo research on newswires, photo agencies, and public relations firms to illustrate news stories while editing images’ selection for the daily paper aligned with The Wall Street Journal brand.
• Served as a Photo Researcher for publications within the Hearst Corporation, sourcing, selecting, and editing images for online articles and galleries, including Harpers Bazaar, Good Housekeeping, and Oprah's Magazine.
• Designed imagery for stories on Yahoo! homepage/screen site across news, finance, and entertainment spaces.

New York, New York, US

• VISUAL STORYTELLING | WEBSITE OPTIMIZATIONUSER EXPERIENCE | PHOTO CONTENT CREATION
• Maintained full responsibility for valuing and buying perpetual bonds while forming portfolios for investors to achieve high returns with minimum risk, thus achieving maximum customer satisfaction and success.
• Proactively customized portfolios for individual investors based on risk tolerance level.
• Provided prompt, efficient, and accurate services while assisting customers with processing transactions.
• Complied with bank policies, regulations, and laws applicable to carry out banking duties and responsibilities.

Salt Lake City, Utah, US

• Conducted comprehensive research and analysis while creating photo packages for 100+ media accounts.
• Supervised Researcher, Editor, and Caption Writer for Newscom’s Year in Pictures 2007 book.
• Administered brand marketing initiatives while creating promotions and opportunities to secure new clients.

New York, NY, US

• Utilized high-level attention to detail while analyzing Nielsen rating numbers for original programming.
• Collaborated with the marketing department to evaluate new opportunities based on market data.

Bachelor Of Arts (B.A.), Major: Communications | Minors: Journalism & Spanish

Study Abroad Program, Spanish Language And Literature